Pricing index

Square Enix regional pricing index

How Square Enix prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 120 priced games (145 store copies).

Market	Square Enix	Every publisher	Difference	Pairs	Not converted	Outliers
United Kingdom	approximately 1.06	approximately 1.11	4% below market	143	—	1
Germany	approximately 1.12	approximately 1.12	at market	143	—	—
France	approximately 1.12	approximately 1.12	at market	144	—	—
Japan	approximately 0.84	approximately 0.75	11% above market	135	—	—
Canada	approximately 0.92	approximately 0.91	1% above market	145	—	—
Australia	approximately 1.00	approximately 1.04	3% below market	144	—	—
Brazil	approximately 0.72	approximately 0.70	3% above market	141	—	—
South Korea	approximately 0.88	approximately 0.92	4% below market	134	—	—
Mexico	approximately 0.91	approximately 0.87	4% above market	145	—	—
Russia	approximately 0.59	approximately 0.53	12% above market	65	—	—
China	approximately 0.89	approximately 0.54	65% above market	112	—	—
Türkiye	approximately 0.80	approximately 0.59	36% above market	126	—	17
Poland	approximately 0.97	approximately 1.09	11% below market	143	—	—
Ukraine	approximately 0.56	approximately 0.56	at market	126	—	—

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

Game	UK	DE	FR	JP	CA	AU	BR	KR	MX	RU	CN	TR	PL	UA
FINAL FANTASY IXGOG	approximately 1.01	approximately 1.14	approximately 1.14	approximately 1.00	approximately 0.81	approximately 0.97	approximately 0.36	approximately 1.00	approximately 0.38	approximately 1.06	approximately 1.05	approximately 0.76	approximately 0.89	approximately 0.50
FINAL FANTASY IXSteam	approximately 1.02	approximately 1.13	approximately 1.13	approximately 0.77	approximately 0.81	approximately 0.96	approximately 0.37	approximately 0.73	approximately 0.53	—	—	approximately 0.81	approximately 0.88	approximately 0.30
FINAL FANTASY TACTICS - The Ivalice ChroniclesSteam	approximately 1.06	approximately 1.14	approximately 1.14	approximately 0.74	approximately 0.95	approximately 1.05	approximately 0.85	approximately 0.88	approximately 0.96	—	approximately 0.89	approximately 0.80	approximately 1.04	approximately 0.62
FINAL FANTASY TYPE-0™ HDSteam	approximately 0.88	approximately 0.93	approximately 0.93	approximately 0.86	approximately 0.77	approximately 1.04	approximately 0.37	approximately 0.79	approximately 0.49	—	—	approximately 0.80	approximately 0.92	approximately 0.28
FINAL FANTASY VSteam	approximately 0.95	approximately 1.14	approximately 1.14	approximately 0.77	approximately 0.94	approximately 1.01	approximately 0.75	approximately 0.89	approximately 1.10	—	approximately 1.06	approximately 0.78	approximately 0.94	approximately 0.46
FINAL FANTASY VISteam	approximately 0.95	approximately 1.14	approximately 1.14	approximately 0.77	approximately 0.94	approximately 1.01	approximately 0.75	approximately 0.89	approximately 1.10	—	approximately 1.06	approximately 0.78	approximately 0.94	approximately 0.46
FINAL FANTASY VIIGOG	approximately 1.11	approximately 1.22	approximately 1.22	approximately 1.00	approximately 1.00	approximately 1.04	approximately 0.33	approximately 1.00	approximately 0.34	approximately 1.07	approximately 0.50	approximately 0.73	approximately 0.94	approximately 0.58
FINAL FANTASY VII REBIRTHEpic	approximately 1.06	approximately 1.12	approximately 1.12	approximately 0.83	approximately 0.94	approximately 1.04	approximately 0.88	approximately 0.94	approximately 0.89	approximately 0.84	approximately 0.74	approximately 0.89	approximately 1.02	approximately 0.76
FINAL FANTASY VII REBIRTHSteam	approximately 1.06	approximately 1.13	approximately 1.13	approximately 0.83	approximately 0.94	approximately 1.05	approximately 0.89	approximately 0.94	approximately 0.89	—	approximately 0.74	approximately 0.80	approximately 1.03	approximately 0.75
FINAL FANTASY VII REMAKE INTERGRADESteam	approximately 1.16	approximately 1.13	approximately 1.13	approximately 0.87	approximately 0.94	approximately 0.96	approximately 0.84	approximately 0.92	approximately 0.96	—	approximately 0.74	approximately 0.80	approximately 1.03	approximately 0.61
FINAL FANTASY VIIISteam	approximately 1.10	approximately 1.21	approximately 1.21	—	approximately 1.00	approximately 1.05	approximately 0.33	—	approximately 0.64	—	—	approximately 0.79	approximately 0.94	approximately 0.37
FINAL FANTASY VIII - REMASTEREDGOG	approximately 1.06	approximately 1.12	approximately 1.12	approximately 1.00	approximately 0.88	approximately 0.94	approximately 0.60	approximately 1.00	approximately 0.61	approximately 1.04	approximately 0.93	approximately 0.75	approximately 0.96	approximately 1.00
FINAL FANTASY VIII - REMASTEREDSteam	approximately 1.07	approximately 1.15	approximately 1.15	approximately 0.81	approximately 0.89	approximately 0.96	approximately 0.59	approximately 0.96	approximately 0.97	—	approximately 0.93	approximately 0.80	approximately 0.99	approximately 0.45
FINAL FANTASY X/X-2 HD RemasterSteam	approximately 0.88	approximately 0.93	approximately 0.93	approximately 0.73	approximately 0.77	approximately 1.04	approximately 0.37	approximately 0.79	approximately 0.49	—	approximately 0.44	approximately 0.80	approximately 0.92	approximately 0.28
FINAL FANTASY X/X-2 HD RemasterXbox	approximately 1.19	approximately 1.12	approximately 1.12	approximately 0.85	approximately 0.84	approximately 1.12	approximately 0.87	approximately 0.81	approximately 1.20	approximately 1.00	—	approximately 0.10	approximately 1.07	—
FINAL FANTASY XII THE ZODIAC AGESteam	approximately 0.93	approximately 1.13	approximately 1.13	approximately 0.67	approximately 0.95	approximately 0.82	approximately 0.65	approximately 0.72	approximately 1.00	—	approximately 0.95	approximately 0.80	approximately 0.93	approximately 0.35
FINAL FANTASY XIIIXbox	approximately 1.00	approximately 1.13	approximately 1.13	—	approximately 0.88	approximately 1.02	approximately 0.48	—	approximately 1.01	approximately 0.59	—	outlier	approximately 0.89	—
FINAL FANTASY XIII-2Xbox	approximately 0.99	approximately 1.12	approximately 1.12	approximately 0.76	approximately 0.70	approximately 1.05	approximately 0.39	approximately 0.59	approximately 0.82	approximately 0.49	—	outlier	approximately 0.90	—
FINAL FANTASY XIV OnlineSteam	approximately 0.66	approximately 0.56	approximately 0.56	approximately 0.76	approximately 0.88	approximately 1.01	approximately 0.53	—	approximately 0.76	—	—	approximately 0.80	approximately 0.54	approximately 0.35
FINAL FANTASY XV WINDOWS EDITIONSteam	approximately 0.94	approximately 1.13	approximately 1.13	approximately 1.55	approximately 0.92	approximately 0.87	approximately 0.69	approximately 1.25	approximately 1.02	—	approximately 0.98	approximately 0.80	approximately 0.93	approximately 0.45
FINAL FANTASY XVIEpic	approximately 1.19	approximately 1.13	approximately 1.13	approximately 0.98	approximately 0.94	approximately 1.04	approximately 0.85	approximately 0.86	approximately 0.99	approximately 0.84	approximately 0.89	approximately 0.67	approximately 1.03	approximately 0.63
FINAL FANTASY XVISteam	approximately 1.19	approximately 1.12	approximately 1.12	approximately 0.97	approximately 0.94	approximately 1.04	approximately 0.88	approximately 0.88	approximately 0.99	—	approximately 0.89	approximately 0.80	approximately 1.02	approximately 0.62
FINAL FANTASY® XIIISteam	approximately 0.91	approximately 0.91	approximately 0.91	approximately 0.72	approximately 0.79	approximately 0.81	approximately 0.37	approximately 0.73	approximately 0.53	—	—	approximately 0.81	approximately 0.93	approximately 0.33
FINAL FANTASY® XIII-2Steam	approximately 0.86	approximately 0.90	approximately 0.90	approximately 0.71	approximately 0.79	approximately 1.02	approximately 0.37	approximately 0.73	approximately 0.53	—	—	approximately 0.80	approximately 0.92	approximately 0.31
Fear Effect: SednaGOG	approximately 1.06	approximately 1.12	approximately 1.12	approximately 1.00	approximately 0.81	approximately 0.83	approximately 0.38	approximately 1.00	approximately 0.40	approximately 0.25	approximately 0.90	approximately 0.94	approximately 0.92	approximately 1.00

Copies 26–50 of the first 100 of 145 priced store copies, by name; the medians above use all of them.

Set aside

Outliers

18 price pairs came out below 0.10 or above 3.00 times the US price and are in no median or count above. A ratio that far out is almost always ours rather than the store’s: each side is the latest price seen on the same day, sale or not, so a US sale price can meet another market’s full price on the day a sale starts or ends. The two prices are shown so you can judge.

Game	Market	Ratio	Local price	US price	Day
Just Cause 4 ReloadedEpic	Türkiye	approximately 0.04	TRY 69.00	$39.99	2026-09-27
Battlestations PacificXbox	Türkiye	approximately 0.05	TRY 59.00	$24.99	2026-10-14
FINAL FANTASY XIII-2Xbox	Türkiye	approximately 0.05	TRY 49.00	$19.99	2026-10-10
Infinite UndiscoveryXbox	Türkiye	approximately 0.05	TRY 49.00	$19.99	2026-10-10
Star Ocean: The Last HopeXbox	Türkiye	approximately 0.05	TRY 49.00	$19.99	2026-10-10
CRYSTAL DEFENDERSXbox	Türkiye	approximately 0.05	TRY 25.00	$9.99	2026-10-15
Quantum ConundrumXbox	Türkiye	approximately 0.05	TRY 25.00	$9.99	2026-10-14
Space Invaders: IGXbox	Türkiye	approximately 0.05	TRY 25.00	$9.99	2026-10-09
Supreme Commander 2Xbox	Türkiye	approximately 0.05	TRY 39.00	$14.99	2026-10-14
Dungeon Siege IIIXbox	Türkiye	approximately 0.05	TRY 39.00	$14.99	2026-10-10
Just Cause 2Xbox	Türkiye	approximately 0.05	TRY 39.00	$14.99	2026-10-11
LIGHTNING RETURNS FFXIIIXbox	Türkiye	approximately 0.06	TRY 59.00	$19.99	2026-10-17
FINAL FANTASY XIIIXbox	Türkiye	approximately 0.06	TRY 49.00	$15.99	2026-10-16
Hitman: AbsolutionXbox	Türkiye	approximately 0.06	TRY 64.00	$19.99	2026-10-14
Life is Strange: Before the Storm Episode 1Xbox	Türkiye	approximately 0.07	TRY 20.75	$5.99	2026-10-18
Forgotton AnneXbox	Türkiye	approximately 0.08	TRY 83.18	$19.99	2026-10-12
Just Cause 3Xbox	Türkiye	approximately 0.10	TRY 98.75	$19.99	2026-10-19
Life is Strange: Double ExposureSteam	United Kingdom	approximately 3.31	£49.99	$19.99	2026-10-01

Against comps

Markets priced off their comps

Of Square Enix's top 25 paid Steam games by modeled revenue with a regional price in the last 30 days, the 5 with a list price in the US and another market on the same day, highest modeled revenue first. 20 had only sale prices in the window and are left out. For each, the markets whose list-price ratio sits more than 15% above or below the median of comparable Steam games (shared tags, list price ±30%) — measured prices, not estimates. A market with fewer than 5 comps priced is not counted either way; comps n is the range across the game’s markets. Each game links to its full audit and method. The audit reads list prices only, while the pricing index takes each copy’s latest price whether on sale or not, so a game’s ratio here can differ from its ratio there. Counted over each game's first 5 markets, the ones its audit shows everyone; the rest are Pro.

Game	Markets	Above	Below	Comps n
NieR:Automata™	5	—	—	31–40
FINAL FANTASY XIV Online	5	—	3	39–40
Life is Strange: True Colors	5	—	1	37–40
FINAL FANTASY X/X-2 HD Remaster	5	—	4	36–40
Life is Strange Remastered	5	1	—	37–40

Against comps