Pricing index

2K regional pricing index

How 2K prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 81 priced games (110 store copies).

Market	2K	Every publisher	Difference	Pairs	Not converted	Outliers
United Kingdom	approximately 1.11	approximately 1.11	at market	81	—	—
Germany	approximately 1.13	approximately 1.12	at market	81	—	—
France	approximately 1.13	approximately 1.12	at market	81	—	—
Japan	approximately 0.79	approximately 0.75	6% above market	79	—	—
Canada	approximately 0.91	approximately 0.91	at market	109	—	—
Australia	approximately 1.05	approximately 1.04	1% above market	81	—	—
Brazil	approximately 0.98	approximately 0.70	40% above market	109	—	—
South Korea	approximately 0.84	approximately 0.92	8% below market	81	—	—
Mexico	approximately 1.09	approximately 0.87	25% above market	109	—	—
Russia	approximately 1.00	approximately 0.53	89% above market	34	—	1
China	approximately 0.52	approximately 0.54	3% below market	56	—	—
Türkiye	approximately 1.00	approximately 0.59	69% above market	77	—	3
Poland	approximately 1.10	approximately 1.09	1% above market	81	—	—
Ukraine	approximately 0.63	approximately 0.56	13% above market	60	—	—

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

Game	UK	DE	FR	JP	CA	AU	BR	KR	MX	RU	CN	TR	PL	UA
Sid Meier's Civilization VIISteam	approximately 1.20	approximately 1.13	approximately 1.13	approximately 0.80	approximately 0.92	approximately 1.11	approximately 0.98	approximately 0.89	approximately 0.92	—	approximately 0.64	approximately 1.00	approximately 1.10	approximately 0.96
Sid Meier's Civilization® IVSteam	approximately 0.66	approximately 1.12	approximately 1.12	approximately 0.63	approximately 0.77	approximately 1.05	approximately 0.30	approximately 0.78	approximately 0.49	—	approximately 0.48	approximately 1.00	approximately 1.10	approximately 0.32
Sid Meier's Civilization® VSteam	approximately 0.89	approximately 1.13	approximately 1.13	approximately 0.63	approximately 0.78	approximately 0.69	approximately 0.30	approximately 0.80	approximately 0.49	—	approximately 0.47	approximately 1.00	approximately 1.11	approximately 0.29
Sid Meier's Civilization® VIIEpic	approximately 1.14	approximately 1.13	approximately 1.13	approximately 0.80	approximately 0.91	approximately 1.19	approximately 0.98	approximately 0.89	approximately 0.92	approximately 1.10	approximately 0.64	approximately 0.72	approximately 1.10	approximately 0.96
Sid Meier's Civilization® VIISwitch	—	—	—	—	approximately 0.94	—	approximately 0.98	—	approximately 0.93	—	—	—	—	—
Sid Meier's Civilization® VII – Nintendo Switch™ 2 EditionSwitch	—	—	—	—	approximately 0.91	—	approximately 0.98	—	approximately 0.93	—	—	—	—	—
Sid Meier's Civilization®: Beyond Earth™Steam	approximately 0.99	approximately 1.12	approximately 1.12	approximately 0.79	approximately 0.70	approximately 0.87	approximately 0.49	approximately 0.80	approximately 0.60	—	approximately 0.47	approximately 1.00	approximately 1.08	approximately 0.29
Sid Meier's Pirates!Steam	approximately 0.79	approximately 1.12	approximately 1.12	approximately 0.62	approximately 0.77	approximately 1.04	approximately 0.30	approximately 0.78	approximately 0.60	—	approximately 0.48	approximately 1.00	approximately 1.10	approximately 0.29
Sid Meier's Railroads!Steam	approximately 0.79	approximately 1.12	approximately 1.12	approximately 0.62	approximately 0.77	approximately 1.04	approximately 0.34	approximately 0.78	approximately 0.60	—	approximately 0.48	approximately 1.00	approximately 1.10	approximately 0.29
Sid Meier's StarshipsSteam	approximately 0.97	approximately 1.12	approximately 1.12	approximately 0.62	approximately 0.80	approximately 0.70	approximately 0.53	approximately 0.79	approximately 0.72	—	approximately 0.49	approximately 1.00	approximately 1.11	approximately 0.27
Sid Meier’s Civilization VISwitch	—	—	—	—	approximately 0.94	—	approximately 1.00	—	approximately 1.11	—	—	—	—	—
Sid Meier’s Civilization® VISteam	approximately 1.11	approximately 1.13	approximately 1.13	approximately 0.74	approximately 0.94	approximately 1.04	approximately 0.42	approximately 0.81	approximately 0.54	—	approximately 0.55	approximately 1.00	approximately 1.11	approximately 0.20
Sid Meier’s Civilization® VI (Windows PC)Xbox	approximately 1.11	approximately 1.13	approximately 1.13	approximately 0.70	approximately 0.94	approximately 1.12	approximately 1.00	approximately 0.85	approximately 1.11	approximately 1.00	approximately 1.09	approximately 0.18	approximately 1.07	approximately 0.56
Tales from the BorderlandsEpic	approximately 1.07	approximately 0.90	approximately 0.90	approximately 0.73	approximately 0.95	approximately 1.04	approximately 1.03	approximately 0.86	approximately 1.08	approximately 0.85	approximately 0.49	approximately 0.50	approximately 1.08	approximately 0.72
Tales from the BorderlandsSteam	approximately 1.06	approximately 1.12	approximately 1.12	approximately 0.73	approximately 0.95	approximately 1.04	approximately 1.04	approximately 0.85	approximately 1.07	—	approximately 0.52	approximately 1.00	approximately 1.08	approximately 0.72
The BureauXbox	approximately 0.99	approximately 1.12	approximately 1.12	—	approximately 0.70	approximately 1.05	approximately 0.19	approximately 1.03	approximately 0.81	approximately 0.61	—	outlier	approximately 1.27	—
The Bureau: XCOM DeclassifiedSteam	approximately 0.99	approximately 1.12	approximately 1.12	approximately 0.63	approximately 0.77	approximately 1.05	approximately 0.75	approximately 0.78	approximately 0.49	—	approximately 0.48	approximately 1.00	approximately 1.10	approximately 0.32
The Darkness IISteam	approximately 0.88	approximately 1.12	approximately 1.12	approximately 0.63	approximately 0.77	approximately 0.93	approximately 0.30	approximately 0.80	approximately 0.49	—	approximately 0.47	approximately 1.00	approximately 1.10	approximately 0.29
The QuarryPS	—	—	—	—	approximately 0.88	—	approximately 1.08	approximately 0.81	approximately 0.94	—	—	—	—	—
The Quarry for Xbox OneXbox	approximately 1.32	approximately 1.31	approximately 1.31	approximately 0.81	approximately 0.94	approximately 1.16	approximately 1.16	approximately 0.81	approximately 1.30	—	—	approximately 0.20	approximately 1.28	—
The Quarry for Xbox Series X\|SXbox	approximately 1.24	approximately 1.21	approximately 1.21	approximately 0.80	approximately 0.91	approximately 1.09	approximately 1.12	approximately 0.82	approximately 1.24	—	—	approximately 0.20	approximately 1.25	—
Tiny Tina's Assault on Dragon Keep: A Wonderlands One-shot AdventureXbox	approximately 1.06	approximately 1.14	approximately 1.14	approximately 0.70	approximately 0.99	approximately 1.05	approximately 1.04	approximately 0.80	approximately 1.15	approximately 1.00	—	approximately 0.19	approximately 1.17	—
Tiny Tina's WonderlandsSteam	approximately 1.33	approximately 1.14	approximately 1.14	approximately 0.93	approximately 1.06	approximately 1.05	approximately 0.96	approximately 0.91	approximately 1.13	—	approximately 0.74	approximately 1.00	approximately 1.12	approximately 0.93
WWE 2K25Steam	approximately 1.22	approximately 1.13	approximately 1.13	approximately 0.81	approximately 0.94	approximately 1.05	approximately 1.17	approximately 0.87	approximately 1.11	—	approximately 0.62	approximately 1.00	approximately 1.16	approximately 0.96
WWE 2K25 Standard EditionSwitch	—	—	—	—	approximately 0.91	—	approximately 1.12	—	approximately 1.17	—	—	—	—	—

Copies 76–100 of the first 100 of 110 priced store copies, by name; the medians above use all of them.

Set aside

Outliers

4 price pairs came out below 0.10 or above 3.00 times the US price and are in no median or count above. A ratio that far out is almost always ours rather than the store’s: each side is the latest price seen on the same day, sale or not, so a US sale price can meet another market’s full price on the day a sale starts or ends. The two prices are shown so you can judge.

Game	Market	Ratio	Local price	US price	Day
XCOM®: Enemy WithinXbox	Türkiye	approximately 0.05	TRY 95.00	$39.99	2026-10-10
The BureauXbox	Türkiye	approximately 0.06	TRY 64.00	$19.99	2026-10-14
Borderlands: Game of the Year EditionXbox	Türkiye	approximately 0.09	TRY 27.50	$5.99	2026-10-15
BioShock 2 RemasteredXbox	Russia	approximately 4.00	$20.00	$5.00	2026-10-19

Against comps

Markets priced off their comps

Of 2K's top 25 paid Steam games by modeled revenue with a regional price in the last 30 days, the 22 with a list price in the US and another market on the same day, highest modeled revenue first. 3 had only sale prices in the window and are left out. For each, the markets whose list-price ratio sits more than 15% above or below the median of comparable Steam games (shared tags, list price ±30%) — measured prices, not estimates. A market with fewer than 5 comps priced is not counted either way; comps n is the range across the game’s markets. Each game links to its full audit and method. The audit reads list prices only, while the pricing index takes each copy’s latest price whether on sale or not, so a game’s ratio here can differ from its ratio there. Counted over each game's first 5 markets, the ones its audit shows everyone; the rest are Pro.

Game	Markets	Above	Below	Comps n
Sid Meier’s Civilization® VI	5	—	—	40
Sid Meier's Civilization VII	5	—	—	22
Borderlands 3	5	—	—	37–40
Sid Meier's Civilization® V	5	—	1	39–40
Borderlands 4	5	—	—	37–40
Borderlands 2	5	3	1	39–40
BioShock Infinite	5	—	2	38–40
NBA 2K25	5	—	—	38–40
Mafia: Definitive Edition	5	—	—	36–40
XCOM® 2	5	3	—	39–40
NBA 2K26	5	—	—	37–40
Borderlands: The Pre-Sequel	5	—	1	39–40
Mafia: The Old Country	5	—	—	39–40
BioShock™ Remastered	5	—	1	37–40
Sid Meier's Civilization®: Beyond Earth™	5	—	1	40
XCOM: Enemy Unknown	5	3	—	38–40
The Darkness II	5	—	2	39–40
WWE 2K25	5	—	—	37–40
BioShock™	5	—	2	37–40
Borderlands Game of the Year	5	—	1	38–40
Mafia II: Definitive Edition	5	—	1	37–40
Tiny Tina's Wonderlands	5	3	—	39–40

Against comps