Pricing index

2K regional pricing index

How 2K prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 82 priced games (113 store copies).

Market	2K	Every publisher	Difference	Pairs	Not converted	Outliers
United Kingdom	approximately 1.11	approximately 1.11	at market	83	—	—
Germany	approximately 1.13	approximately 1.12	at market	83	—	—
France	approximately 1.13	approximately 1.12	at market	83	—	—
Japan	approximately 0.80	approximately 0.75	6% above market	82	—	—
Canada	approximately 0.91	approximately 0.91	at market	112	—	—
Australia	approximately 1.05	approximately 1.04	1% above market	83	—	—
Brazil	approximately 0.98	approximately 0.70	40% above market	112	—	—
South Korea	approximately 0.84	approximately 0.92	8% below market	84	—	—
Mexico	approximately 1.09	approximately 0.87	25% above market	110	—	—
Russia	approximately 1.00	approximately 0.53	89% above market	34	—	1
China	approximately 0.52	approximately 0.54	3% below market	57	—	—
Türkiye	approximately 1.00	approximately 0.59	69% above market	79	—	3
Poland	approximately 1.10	approximately 1.09	1% above market	83	—	—
Ukraine	approximately 0.63	approximately 0.56	13% above market	62	—	—

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

Game	UK	DE	FR	JP	CA	AU	BR	KR	MX	RU	CN	TR	PL	UA
BioShock 2 RemasteredSwitch	—	—	—	—	approximately 0.88	—	approximately 0.96	—	approximately 1.09	—	—	—	—	—
BioShock 2 RemasteredXbox	approximately 1.07	approximately 1.13	approximately 1.13	approximately 0.77	approximately 0.95	approximately 1.22	approximately 0.82	approximately 0.83	approximately 1.31	outlier	—	approximately 0.12	approximately 1.02	—
BioShock InfiniteSteam	approximately 0.88	approximately 1.12	approximately 1.12	approximately 0.63	approximately 0.77	approximately 0.93	approximately 0.60	approximately 0.80	approximately 0.49	—	approximately 0.47	approximately 1.00	approximately 1.10	approximately 0.29
BioShock Infinite: Complete EditionEpic	approximately 0.96	approximately 1.14	approximately 1.14	approximately 0.63	approximately 0.78	approximately 0.92	approximately 0.45	approximately 0.79	approximately 0.51	approximately 0.43	approximately 0.47	approximately 0.51	approximately 1.12	approximately 0.30
BioShock Infinite: The Complete EditionSwitch	—	—	—	—	approximately 0.88	—	approximately 0.96	—	approximately 1.09	—	—	—	—	—
BioShock Infinite: The Complete EditionXbox	approximately 1.07	approximately 1.13	approximately 1.13	approximately 0.77	approximately 0.95	approximately 1.22	approximately 0.82	approximately 0.83	approximately 1.31	approximately 2.50	—	approximately 0.12	approximately 1.02	—
BioShock RemasteredEpic	approximately 0.93	approximately 1.14	approximately 1.14	approximately 0.63	approximately 0.78	approximately 0.70	approximately 0.29	approximately 0.78	approximately 0.50	approximately 0.25	—	—	approximately 1.12	approximately 0.20
BioShock RemasteredSwitch	—	—	—	—	approximately 0.88	—	—	—	approximately 1.09	—	—	—	—	—
BioShock RemasteredXbox	approximately 1.07	approximately 1.13	approximately 1.13	approximately 0.77	approximately 0.95	approximately 1.22	approximately 0.82	approximately 0.83	approximately 1.31	approximately 2.50	—	approximately 0.12	approximately 1.02	—
BioShock: The CollectionSwitch	—	—	—	—	approximately 0.84	—	approximately 0.96	—	approximately 1.09	—	—	—	—	—
BioShock® 2Steam	approximately 0.93	approximately 1.12	approximately 1.12	approximately 0.63	approximately 0.77	approximately 0.70	approximately 0.30	approximately 0.78	approximately 0.49	—	approximately 0.48	approximately 1.00	approximately 1.10	approximately 0.32
BioShock™Steam	approximately 0.93	approximately 1.12	approximately 1.12	approximately 0.63	approximately 0.77	approximately 0.70	approximately 0.30	approximately 0.78	approximately 0.49	—	approximately 0.48	approximately 1.00	approximately 1.10	approximately 0.32
BioShock™ 2 RemasteredSteam	approximately 0.93	approximately 1.13	approximately 1.13	approximately 0.63	approximately 0.78	approximately 0.69	approximately 0.30	approximately 0.79	approximately 0.49	—	approximately 0.48	approximately 1.00	approximately 1.11	approximately 0.32
BioShock™ RemasteredSteam	approximately 0.93	approximately 1.13	approximately 1.13	approximately 0.63	approximately 0.78	approximately 0.69	approximately 0.30	approximately 0.79	approximately 0.49	—	approximately 0.48	approximately 1.00	approximately 1.11	approximately 0.32
Borderlands 2Steam	approximately 1.32	approximately 1.68	approximately 1.68	approximately 0.63	approximately 0.77	approximately 0.91	approximately 0.45	approximately 0.78	approximately 0.49	—	approximately 0.48	approximately 1.00	approximately 1.65	approximately 0.43
Borderlands 2 VRSteam	approximately 1.07	approximately 1.15	approximately 1.15	approximately 0.70	approximately 0.95	approximately 0.99	approximately 0.59	approximately 0.80	approximately 0.93	—	approximately 0.53	approximately 1.00	approximately 1.10	approximately 0.36
Borderlands 3Steam	approximately 1.11	approximately 1.13	approximately 1.13	approximately 0.84	approximately 0.94	approximately 1.04	approximately 0.39	approximately 0.81	approximately 0.82	—	approximately 0.50	approximately 1.00	approximately 1.12	approximately 0.32
Borderlands 3Xbox	approximately 1.33	approximately 1.31	approximately 1.31	approximately 0.86	approximately 0.94	approximately 1.16	approximately 0.82	approximately 0.81	approximately 1.04	approximately 1.00	—	approximately 0.15	approximately 1.29	—
Borderlands 3Xbox	approximately 1.32	approximately 1.31	approximately 1.31	approximately 0.86	approximately 0.94	approximately 1.16	approximately 0.80	—	approximately 1.04	approximately 1.00	approximately 0.50	approximately 0.16	approximately 1.28	approximately 0.32
Borderlands 4Steam	approximately 1.14	approximately 1.13	approximately 1.13	approximately 0.86	approximately 0.91	approximately 1.09	approximately 1.07	approximately 0.91	approximately 1.09	—	approximately 0.64	approximately 1.00	approximately 1.10	approximately 0.95
Borderlands Game of the YearSteam	approximately 1.10	approximately 1.12	approximately 1.12	approximately 0.80	approximately 0.77	approximately 0.93	approximately 0.47	approximately 0.79	approximately 0.91	—	approximately 0.49	approximately 1.00	approximately 1.10	approximately 0.33
Borderlands Game of the Year EnhancedSteam	approximately 1.11	approximately 1.15	approximately 1.15	approximately 0.80	approximately 0.79	approximately 0.95	approximately 0.45	approximately 0.76	approximately 0.97	—	approximately 0.49	approximately 1.00	approximately 1.13	approximately 0.34
Borderlands: Game of the Year EditionSwitch	—	—	—	—	approximately 0.70	—	approximately 0.96	—	approximately 1.09	—	—	—	—	—
Borderlands: Game of the Year EditionXbox	approximately 1.10	approximately 1.12	approximately 1.12	approximately 0.80	approximately 0.70	approximately 1.04	approximately 0.86	approximately 0.79	approximately 1.04	approximately 1.00	—	outlier	approximately 1.06	—
Borderlands: The Handsome CollectionSwitch	—	—	—	—	approximately 0.88	—	approximately 0.96	—	approximately 1.09	—	—	—	—	—

Copies 1–25 of the first 100 of 113 priced store copies, by name; the medians above use all of them.

Set aside

Outliers

4 price pairs came out below 0.10 or above 3.00 times the US price and are in no median or count above. A ratio that far out is almost always ours rather than the store’s: each side is the latest price seen on the same day, sale or not, so a US sale price can meet another market’s full price on the day a sale starts or ends. The two prices are shown so you can judge.

Game	Market	Ratio	Local price	US price	Day
XCOM®: Enemy WithinXbox	Türkiye	approximately 0.05	TRY 95.00	$39.99	2026-10-10
The BureauXbox	Türkiye	approximately 0.06	TRY 64.00	$19.99	2026-10-14
Borderlands: Game of the Year EditionXbox	Türkiye	approximately 0.09	TRY 27.50	$5.99	2026-10-15
BioShock 2 RemasteredXbox	Russia	approximately 4.00	$20.00	$5.00	2026-10-18

Against comps

Markets priced off their comps

Of 2K's top 25 paid Steam games by modeled revenue with a regional price in the last 30 days, the 22 with a list price in the US and another market on the same day, highest modeled revenue first. 3 had only sale prices in the window and are left out. For each, the markets whose list-price ratio sits more than 15% above or below the median of comparable Steam games (shared tags, list price ±30%) — measured prices, not estimates. A market with fewer than 5 comps priced is not counted either way; comps n is the range across the game’s markets. Each game links to its full audit and method. The audit reads list prices only, while the pricing index takes each copy’s latest price whether on sale or not, so a game’s ratio here can differ from its ratio there. Counted over each game's first 5 markets, the ones its audit shows everyone; the rest are Pro.

Game	Markets	Above	Below	Comps n
Sid Meier’s Civilization® VI	5	—	—	40
Sid Meier's Civilization VII	5	—	—	22
Borderlands 3	5	—	—	37–40
Sid Meier's Civilization® V	5	—	1	39–40
Borderlands 4	5	—	—	38–40
Borderlands 2	5	3	1	39–40
BioShock Infinite	5	—	2	38–40
NBA 2K25	5	—	—	37–40
Mafia: Definitive Edition	5	—	—	36–40
XCOM® 2	5	3	—	39–40
NBA 2K26	5	—	—	36–40
Borderlands: The Pre-Sequel	5	—	1	39–40
Mafia: The Old Country	5	—	—	39–40
BioShock™ Remastered	5	—	1	37–40
Sid Meier's Civilization®: Beyond Earth™	5	—	1	40
XCOM: Enemy Unknown	5	3	—	38–40
The Darkness II	5	—	2	38–40
WWE 2K25	5	—	—	36–40
BioShock™	5	—	2	37–40
Borderlands Game of the Year	5	—	1	38–40
Mafia II: Definitive Edition	5	—	1	38–40
Tiny Tina's Wonderlands	5	3	—	39–40

Against comps