Pricing index

SEGA regional pricing index

How SEGA prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 147 priced games (243 store copies).

Market	SEGA	Every publisher	Difference	Pairs	Not converted	Outliers
United Kingdom	approximately 1.10	approximately 1.11	at market	181	—	1
Germany	approximately 1.12	approximately 1.12	at market	178	—	1
France	approximately 1.12	approximately 1.12	at market	181	—	1
Japan	approximately 0.75	approximately 0.75	1% below market	158	—	—
Canada	approximately 0.94	approximately 0.91	3% above market	242	—	1
Australia	approximately 1.04	approximately 1.04	1% above market	182	—	—
Brazil	approximately 0.93	approximately 0.70	32% above market	229	—	—
South Korea	approximately 0.82	approximately 0.92	10% below market	156	—	—
Mexico	approximately 0.92	approximately 0.87	6% above market	243	—	—
Russia	approximately 0.95	approximately 0.53	79% above market	85	—	5
China	approximately 0.74	approximately 0.54	37% above market	121	—	2
Türkiye	approximately 0.83	approximately 0.59	41% above market	165	—	10
Poland	approximately 1.09	approximately 1.09	at market	182	—	—
Ukraine	approximately 0.67	approximately 0.56	19% above market	149	—	—

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

Game	UK	DE	FR	JP	CA	AU	BR	KR	MX	RU	CN	TR	PL	UA
Demon Slayer -Kimetsu no Yaiba- The Hinokami ChroniclesSwitch	—	—	—	—	approximately 0.94	—	approximately 0.95	—	approximately 0.96	—	—	—	—	—
Demon Slayer -Kimetsu no Yaiba- The Hinokami ChroniclesSteam	approximately 1.11	approximately 1.14	approximately 1.14	approximately 0.89	approximately 0.94	approximately 1.11	approximately 0.93	approximately 0.80	approximately 0.96	—	approximately 0.94	approximately 1.00	approximately 1.12	approximately 0.71
Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2Steam	approximately 1.22	approximately 1.13	approximately 1.13	approximately 0.88	approximately 0.99	approximately 1.08	approximately 0.91	approximately 0.87	approximately 1.11	—	approximately 0.67	approximately 1.00	approximately 1.11	approximately 0.89
Eastside Hockey ManagerSteam	approximately 0.99	approximately 1.12	approximately 1.12	—	approximately 0.77	approximately 0.84	approximately 0.37	—	approximately 0.49	—	—	approximately 0.52	approximately 0.92	approximately 0.31
Etrian Odyssey HDSwitch	—	—	—	—	approximately 0.95	—	approximately 0.94	—	approximately 0.96	—	—	—	—	—
Etrian Odyssey HDSteam	approximately 1.19	approximately 1.13	approximately 1.13	approximately 0.71	approximately 0.93	approximately 1.04	approximately 0.96	approximately 0.73	approximately 1.02	—	approximately 0.63	approximately 1.00	approximately 1.03	approximately 0.61
Etrian Odyssey II HDSwitch	—	—	—	—	approximately 0.95	—	approximately 0.94	—	approximately 0.96	—	—	—	—	—
Etrian Odyssey III HDSwitch	—	—	—	—	approximately 0.95	—	approximately 0.94	—	approximately 0.96	—	—	—	—	—
Etrian Odyssey Origins CollectionSwitch	—	—	—	—	approximately 0.93	—	approximately 0.96	—	approximately 0.93	—	—	—	—	—
Fighting VipersXbox	approximately 0.90	approximately 1.07	approximately 1.07	approximately 0.65	approximately 0.70	approximately 0.69	approximately 0.40	—	approximately 0.73	approximately 0.54	—	outlier	approximately 0.92	—
Football Manager 26Epic	approximately 1.11	approximately 1.13	approximately 1.13	approximately 0.84	approximately 0.94	approximately 1.10	approximately 1.64	approximately 0.87	approximately 0.91	approximately 1.20	approximately 0.67	approximately 0.67	approximately 1.07	approximately 0.93
Football Manager 26Steam	approximately 1.10	approximately 1.12	approximately 1.12	approximately 0.84	approximately 0.93	approximately 1.10	—	approximately 0.87	approximately 0.92	—	approximately 0.67	approximately 0.83	approximately 1.06	approximately 0.93
Football Manager 26Xbox	approximately 1.12	approximately 1.15	approximately 1.15	approximately 0.85	approximately 0.95	approximately 1.13	—	approximately 0.85	approximately 0.97	—	approximately 0.67	approximately 0.68	approximately 1.10	approximately 0.93
Football Manager 26 ConsoleXbox	approximately 1.10	approximately 1.14	approximately 1.14	approximately 0.85	approximately 0.94	approximately 1.11	—	approximately 0.86	approximately 1.02	—	approximately 0.67	approximately 0.68	approximately 1.08	approximately 0.93
Football Manager 26 TouchSwitch	—	—	—	—	approximately 0.96	—	—	—	approximately 0.98	—	—	—	—	—
Football Manager 27Epic	approximately 1.07	approximately 1.01	approximately 1.01	approximately 0.62	approximately 0.81	approximately 0.97	approximately 0.53	approximately 0.77	approximately 0.49	approximately 0.36	approximately 0.47	approximately 0.28	approximately 1.07	approximately 0.41
GUARDIAN HEROES (TM)Xbox	approximately 0.91	approximately 1.08	approximately 1.08	approximately 0.65	approximately 0.71	approximately 0.69	approximately 0.39	—	approximately 0.73	approximately 0.54	—	—	approximately 0.93	—
GUNVALKYRIEXbox	approximately 1.11	approximately 1.12	approximately 1.12	approximately 0.73	approximately 0.90	approximately 1.04	approximately 0.74	approximately 0.92	approximately 0.98	approximately 1.00	—	outlier	approximately 1.18	—
Gunstar HeroesXbox	approximately 0.91	approximately 1.08	approximately 1.08	approximately 0.65	approximately 0.71	approximately 0.69	—	—	approximately 0.73	approximately 0.54	—	—	approximately 0.93	—
Hatsune Miku: Project DIVA Mega MixSwitch	—	—	—	—	approximately 0.94	—	approximately 0.97	—	approximately 0.93	—	—	—	—	—
Hatsune Miku: Project DIVA Mega Mix+Steam	approximately 1.16	approximately 1.12	approximately 1.12	approximately 0.69	approximately 0.96	approximately 1.00	approximately 1.09	approximately 0.85	approximately 0.69	—	approximately 0.75	approximately 1.00	approximately 0.97	approximately 0.36
Hell Yeah! Wrath of the Dead RabbitSteam	approximately 0.88	approximately 0.97	approximately 0.97	—	approximately 0.80	approximately 0.88	approximately 0.33	approximately 0.80	approximately 0.55	—	approximately 0.50	approximately 1.00	approximately 0.92	approximately 0.33
JudgmentSteam	approximately 1.15	approximately 1.12	approximately 1.12	approximately 0.47	approximately 0.88	approximately 0.95	approximately 0.96	approximately 0.65	approximately 0.64	—	approximately 0.71	approximately 1.00	approximately 1.08	approximately 0.67
JudgmentXbox	approximately 1.16	approximately 1.13	approximately 1.13	approximately 0.57	approximately 0.95	approximately 0.96	approximately 0.98	approximately 0.65	approximately 0.95	approximately 1.00	—	approximately 0.13	approximately 1.10	—
Like a Dragon Gaiden: The Man Who Erased His NameSteam	approximately 1.19	approximately 1.12	approximately 1.12	approximately 0.75	approximately 0.91	approximately 1.16	approximately 1.00	approximately 0.74	approximately 0.99	—	approximately 0.68	approximately 1.00	approximately 1.17	approximately 0.76

Copies 26–50 of the first 100 of 243 priced store copies, by name; the medians above use all of them.

Set aside

Outliers

21 price pairs came out below 0.10 or above 3.00 times the US price and are in no median or count above. A ratio that far out is almost always ours rather than the store’s: each side is the latest price seen on the same day, sale or not, so a US sale price can meet another market’s full price on the day a sale starts or ends. The two prices are shown so you can judge.

Game	Market	Ratio	Local price	US price	Day
Sonic OriginsEpic	China	approximately 4987.06	CN¥1,000,000.00	$29.99	2026-10-18
SONIC X SHADOW GENERATIONSEpic	China	approximately 2991.83	CN¥999,999.00	$49.99	2026-10-18
Sonic OriginsEpic	Russia	approximately 398.77	RUB 1,000,000.00	$29.99	2026-10-18
Two Point HospitalEpic	Russia	approximately 398.09	RUB 999,999.00	$29.99	2026-10-16
Two Point CampusEpic	Russia	approximately 392.73	RUB 999,999.00	$29.99	2026-10-11
Sonic FrontiersEpic	Russia	approximately 292.75	RUB 999,999.00	$39.99	2026-10-09
SONIC X SHADOW GENERATIONSEpic	Russia	approximately 239.23	RUB 999,999.00	$49.99	2026-10-18
Fighting VipersXbox	Türkiye	approximately 0.04	TRY 9.00	$4.99	2026-10-12
Castle of Illusion Starring Mickey MouseXbox	Türkiye	approximately 0.04	TRY 29.00	$14.99	2026-10-11
VANQUISHXbox	Türkiye	approximately 0.05	TRY 49.00	$19.99	2026-10-14
SONIC UNLEASHEDXbox	Türkiye	approximately 0.05	TRY 39.00	$14.99	2026-10-13
Otogi: Myth of DemonsXbox	Türkiye	approximately 0.06	TRY 56.25	$19.99	2026-10-08
Otogi 2: Immortal WarriorsXbox	Türkiye	approximately 0.06	TRY 56.25	$19.99	2026-10-01
GUNVALKYRIEXbox	Türkiye	approximately 0.06	TRY 28.75	$9.99	2026-10-08
Valkyria RevolutionXbox	Türkiye	approximately 0.07	TRY 100.00	$29.99	2026-10-15
BINARY DOMAINXbox	Türkiye	approximately 0.08	TRY 57.50	$14.99	2026-09-28
Valkyria Chronicles 4Xbox	Türkiye	approximately 0.08	TRY 118.75	$29.99	2026-10-10
Total War: PHARAOHSteam	Germany	approximately 3.77	€29.99	$8.99	2026-10-01
Total War: PHARAOHSteam	France	approximately 3.77	€29.99	$8.99	2026-10-01
Total War: PHARAOHSteam	United Kingdom	approximately 3.68	£24.99	$8.99	2026-10-01
Total War: PHARAOHSteam	Canada	approximately 3.12	CA$39.99	$8.99	2026-10-01

Against comps

Markets priced off their comps

Of SEGA's top 25 paid Steam games by modeled revenue with a regional price in the last 30 days, the 12 with a list price in the US and another market on the same day, highest modeled revenue first. 13 had only sale prices in the window and are left out. For each, the markets whose list-price ratio sits more than 15% above or below the median of comparable Steam games (shared tags, list price ±30%) — measured prices, not estimates. A market with fewer than 5 comps priced is not counted either way; comps n is the range across the game’s markets. Each game links to its full audit and method. The audit reads list prices only, while the pricing index takes each copy’s latest price whether on sale or not, so a game’s ratio here can differ from its ratio there. Counted over each game's first 5 markets, the ones its audit shows everyone; the rest are Pro.

Game	Markets	Above	Below	Comps n
Total War: WARHAMMER III	5	—	—	38–40
Total War: WARHAMMER II	5	—	1	39–40
Persona 5 Royal	5	—	—	36–40
Total War: WARHAMMER	5	—	1	40
Persona 3 Reload	5	—	—	37–40
Football Manager 26	5	—	—	40
Alien: Isolation	5	—	1	40
Persona 4 Golden	5	2	—	39–40
Two Point Hospital	5	1	—	39–40
Sonic Frontiers	5	—	—	37–40
Hatsune Miku: Project DIVA Mega Mix+	5	—	—	35–40
Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles	5	1	—	33–40

Against comps