Pricing index

Ironhide Game Studio regional pricing index

How Ironhide Game Studio prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 12 priced games (16 store copies).

Market	Ironhide Game Studio	Every publisher	Difference	Pairs	Not converted	Outliers
United Kingdom	approximately 1.03	approximately 1.11	7% below market	16	—	—
Germany	approximately 1.06	approximately 1.12	5% below market	16	—	—
France	approximately 1.06	approximately 1.12	5% below market	16	—	—
Japan	approximately 0.67	approximately 0.75	11% below market	16	—	—
Canada	approximately 0.83	approximately 0.91	9% below market	16	—	—
Australia	approximately 1.02	approximately 1.04	2% below market	16	—	—
Brazil	approximately 0.45	approximately 0.70	36% below market	16	—	—
South Korea	approximately 0.86	approximately 0.92	7% below market	16	—	—
Mexico	approximately 0.60	approximately 0.87	31% below market	16	—	—
Russia	approximately 0.30	approximately 0.53	44% below market	16	—	—
China	approximately 0.54	approximately 0.54	at market	15	—	—
Türkiye	approximately 0.94	approximately 0.59	58% above market	14	—	2
Poland	approximately 0.99	approximately 1.09	10% below market	16	—	—
Ukraine	approximately 0.45	approximately 0.56	20% below market	16	—	—

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

Game	UK	DE	FR	JP	CA	AU	BR	KR	MX	RU	CN	TR	PL	UA
Iron MarinesGOG	approximately 1.00	approximately 0.93	approximately 0.93	approximately 0.64	approximately 0.82	approximately 1.00	approximately 0.39	approximately 1.00	approximately 0.59	approximately 0.28	approximately 0.50	approximately 0.93	approximately 0.92	approximately 0.57
Iron MarinesSteam	approximately 1.02	approximately 0.96	approximately 0.96	approximately 0.64	approximately 0.83	approximately 1.02	approximately 0.38	approximately 0.75	approximately 0.60	approximately 0.29	approximately 0.50	approximately 1.00	approximately 0.95	approximately 0.34
Kingdom RushGOG	approximately 1.05	approximately 1.03	approximately 1.03	approximately 1.00	approximately 0.95	approximately 1.05	approximately 0.39	approximately 1.00	approximately 0.63	approximately 0.30	approximately 0.54	approximately 0.94	approximately 1.02	approximately 0.28
Kingdom RushXbox	approximately 1.06	approximately 1.14	approximately 1.14	approximately 0.69	approximately 0.92	approximately 1.05	approximately 0.73	approximately 0.91	approximately 1.36	approximately 1.00	—	approximately 0.13	approximately 1.19	approximately 0.56
Kingdom Rush - Tower DefenseSteam	approximately 0.93	approximately 1.12	approximately 1.12	approximately 0.62	approximately 0.77	approximately 1.01	approximately 0.52	approximately 0.79	approximately 0.60	approximately 0.54	approximately 0.55	approximately 0.70	approximately 0.92	approximately 0.44
Kingdom Rush 5: Alliance TDSteam	approximately 1.11	approximately 1.10	approximately 1.10	approximately 0.73	approximately 0.91	approximately 1.03	approximately 0.60	approximately 0.80	approximately 0.64	approximately 0.42	approximately 0.57	approximately 0.52	approximately 1.19	approximately 0.46
Kingdom Rush 6: Genesis TDSteam	approximately 1.17	approximately 1.15	approximately 1.15	approximately 0.82	approximately 0.84	approximately 0.99	approximately 0.68	approximately 0.78	approximately 0.72	approximately 0.50	approximately 0.57	approximately 0.55	approximately 1.09	approximately 0.48
Kingdom Rush FrontiersXbox	approximately 1.11	approximately 1.14	approximately 1.14	approximately 0.73	approximately 0.91	approximately 1.05	approximately 0.71	approximately 0.92	approximately 1.00	approximately 1.00	approximately 1.06	outlier	approximately 1.20	approximately 0.56
Kingdom Rush Frontiers - Tower DefenseSteam	approximately 0.93	approximately 1.13	approximately 1.13	approximately 0.62	approximately 0.78	approximately 1.01	approximately 0.39	approximately 0.79	approximately 0.60	approximately 0.30	approximately 0.54	approximately 1.00	approximately 0.93	approximately 0.38
Kingdom Rush OriginsGOG	approximately 1.02	approximately 0.96	approximately 0.96	approximately 1.00	approximately 0.83	approximately 1.02	approximately 0.38	approximately 1.00	approximately 0.39	approximately 0.29	approximately 0.50	approximately 0.94	approximately 0.95	approximately 0.57
Kingdom Rush OriginsXbox	approximately 1.10	approximately 1.13	approximately 1.13	approximately 0.74	approximately 0.89	approximately 1.04	approximately 0.71	approximately 0.93	approximately 0.99	approximately 1.00	approximately 1.03	outlier	approximately 1.21	approximately 0.57
Kingdom Rush Origins - Tower DefenseSteam	approximately 1.01	approximately 0.95	approximately 0.95	approximately 0.64	approximately 0.83	approximately 1.02	approximately 0.38	approximately 0.74	approximately 0.60	approximately 0.29	approximately 0.50	approximately 1.00	approximately 0.95	approximately 0.34
Kingdom Rush VengeanceEpic	approximately 1.06	approximately 1.02	approximately 1.02	approximately 0.63	approximately 0.81	approximately 0.97	approximately 0.51	approximately 0.75	approximately 0.50	approximately 0.36	approximately 0.46	approximately 0.15	approximately 1.09	approximately 0.41
Kingdom Rush VengeanceGOG	approximately 1.03	approximately 0.95	approximately 0.95	approximately 1.00	approximately 0.80	approximately 1.01	approximately 0.36	approximately 1.00	approximately 0.53	approximately 0.26	approximately 0.52	approximately 0.94	approximately 0.94	approximately 0.52
Kingdom Rush Vengeance - Tower DefenseSteam	approximately 1.03	approximately 0.96	approximately 0.96	approximately 0.65	approximately 0.81	approximately 1.02	approximately 0.37	approximately 0.76	approximately 0.53	approximately 0.26	approximately 0.60	approximately 1.00	approximately 0.94	approximately 0.31
Kingdom Rush: FrontiersGOG	approximately 0.93	approximately 1.12	approximately 1.12	approximately 0.62	approximately 0.77	approximately 0.70	approximately 0.61	approximately 1.00	approximately 0.63	approximately 0.30	approximately 0.54	approximately 0.93	approximately 1.09	approximately 0.28

Copies 1–16 of 16 priced store copies, by name; the medians above use all of them.

Set aside

Outliers

2 price pairs came out below 0.10 or above 3.00 times the US price and are in no median or count above. A ratio that far out is almost always ours rather than the store’s: each side is the latest price seen on the same day, sale or not, so a US sale price can meet another market’s full price on the day a sale starts or ends. The two prices are shown so you can judge.

Game	Market	Ratio	Local price	US price	Day
Kingdom Rush OriginsXbox	Türkiye	approximately 0.06	TRY 42.50	$14.99	2026-10-01
Kingdom Rush FrontiersXbox	Türkiye	approximately 0.06	TRY 28.75	$9.99	2026-09-27

Against comps

Markets priced off their comps

Of Ironhide Game Studio's 7 paid Steam games with a regional price in the last 30 days, the 4 with a list price in the US and another market on the same day, highest modeled revenue first. 3 had only sale prices in the window and are left out. For each, the markets whose list-price ratio sits more than 15% above or below the median of comparable Steam games (shared tags, list price ±30%) — measured prices, not estimates. A market with fewer than 5 comps priced is not counted either way; comps n is the range across the game’s markets. Each game links to its full audit and method. The audit reads list prices only, while the pricing index takes each copy’s latest price whether on sale or not, so a game’s ratio here can differ from its ratio there. Counted over each game's first 5 markets, the ones its audit shows everyone; the rest are Pro.

Game	Markets	Above	Below	Comps n
Kingdom Rush - Tower Defense	5	—	—	40
Kingdom Rush Origins - Tower Defense	5	—	—	39–40
Kingdom Rush Frontiers - Tower Defense	5	—	1	39–40
Iron Marines	5	—	—	38–40

Against comps