Pricing index

indie.io regional pricing index

How indie.io prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 57 priced games (76 store copies).

Market	indie.io	Every publisher	Difference	Pairs	Not converted	Outliers
United Kingdom	approximately 1.06	approximately 1.11	4% below market	56	—	1
Germany	approximately 1.07	approximately 1.12	4% below market	56	—	1
France	approximately 1.07	approximately 1.12	4% below market	56	—	1
Japan	approximately 0.73	approximately 0.75	3% below market	56	—	1
Canada	approximately 0.92	approximately 0.91	1% above market	75	—	1
Australia	approximately 1.03	approximately 1.04	1% below market	56	—	1
Brazil	approximately 0.59	approximately 0.70	16% below market	74	—	1
South Korea	approximately 1.00	approximately 0.92	9% above market	55	—	1
Mexico	approximately 0.65	approximately 0.87	25% below market	75	—	1
Russia	approximately 0.42	approximately 0.53	20% below market	57	—	—
China	approximately 0.53	approximately 0.54	2% below market	52	—	1
Türkiye	approximately 0.45	approximately 0.59	24% below market	54	—	3
Poland	approximately 0.91	approximately 1.09	17% below market	56	—	1
Ukraine	approximately 0.52	approximately 0.56	8% below market	56	—	1

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

Game	UK	DE	FR	JP	CA	AU	BR	KR	MX	RU	CN	TR	PL	UA
Echoes of the Plum GroveSteam	approximately 1.03	approximately 1.05	approximately 1.05	approximately 0.73	approximately 0.92	approximately 1.04	approximately 0.56	approximately 0.79	approximately 0.64	approximately 0.42	approximately 0.52	approximately 0.47	approximately 0.78	approximately 0.43
Esports Manager 2026Steam	approximately 1.06	approximately 1.07	approximately 1.07	approximately 0.73	approximately 0.91	approximately 1.03	approximately 0.60	approximately 0.80	approximately 0.64	approximately 0.42	approximately 0.51	approximately 0.47	approximately 0.77	approximately 0.46
G.I. JOE: WRATH OF COBRASwitch	—	—	—	—	approximately 0.97	—	approximately 1.00	—	approximately 1.20	—	—	—	—	—
Hello Goodboy + To The Rescue!Switch	—	—	—	—	approximately 0.94	—	approximately 0.61	—	approximately 0.73	—	—	—	—	—
Heroes of Mount DragonEpic	approximately 1.07	approximately 1.01	approximately 1.01	approximately 0.63	approximately 0.81	approximately 0.97	approximately 0.52	approximately 0.77	approximately 0.49	approximately 0.36	approximately 0.46	approximately 0.28	approximately 1.08	approximately 0.41
Heroes of Mount DragonSwitch	—	—	—	—	approximately 0.94	—	approximately 0.72	—	approximately 0.72	—	—	—	—	—
Heroes of Mount Dragon x G.I. Joe: Wrath of CobraSwitch	—	—	—	—	approximately 0.95	—	approximately 0.89	—	approximately 0.95	—	—	—	—	—
HumanitZSteam	approximately 1.03	approximately 1.05	approximately 1.05	approximately 0.73	approximately 0.92	approximately 1.03	approximately 0.56	approximately 0.79	approximately 0.63	approximately 0.42	approximately 0.52	approximately 0.47	approximately 0.78	approximately 0.43
KriophobiaGOG	approximately 1.13	approximately 1.13	approximately 1.13	approximately 1.00	approximately 0.93	approximately 1.04	approximately 0.61	approximately 1.00	approximately 0.64	approximately 0.43	approximately 0.57	approximately 0.44	approximately 1.19	approximately 0.56
LunarLuxGOG	approximately 1.12	approximately 1.13	approximately 1.13	approximately 0.72	approximately 0.92	approximately 1.03	approximately 0.59	approximately 1.00	approximately 0.66	approximately 0.42	approximately 0.56	approximately 0.44	approximately 1.19	approximately 0.52
Mail TimeGOG	approximately 1.11	approximately 1.12	approximately 1.12	approximately 0.73	approximately 0.91	approximately 1.03	approximately 0.60	approximately 1.00	approximately 0.65	approximately 0.42	approximately 0.57	approximately 0.44	approximately 1.18	approximately 0.52
Mail Time + Cat Cafe ManagerSwitch	—	—	—	—	approximately 0.94	—	approximately 0.73	—	approximately 0.73	—	—	—	—	—
Mars BaseSwitch	—	—	—	—	approximately 0.92	—	approximately 0.58	—	approximately 0.64	—	—	—	—	—
Medieval Kingdom WarsSteam	approximately 1.07	approximately 1.05	approximately 1.05	approximately 0.68	approximately 0.94	approximately 1.02	approximately 0.59	approximately 0.80	approximately 0.61	approximately 0.50	approximately 0.55	approximately 0.47	approximately 0.77	approximately 0.43
Monorail StoriesEpic	approximately 1.06	approximately 1.01	approximately 1.01	approximately 0.61	approximately 0.81	approximately 0.97	approximately 0.54	approximately 0.76	approximately 0.50	approximately 0.35	approximately 0.45	approximately 0.28	approximately 1.07	approximately 0.41
Monster TribeSwitch	—	—	—	—	approximately 0.93	—	approximately 0.58	—	approximately 0.66	—	—	—	—	—
Moon MysteryEpic	approximately 1.06	approximately 1.12	approximately 1.12	approximately 0.66	approximately 0.77	approximately 1.04	approximately 0.36	approximately 0.74	approximately 0.44	approximately 0.27	approximately 0.45	outlier	approximately 0.89	approximately 0.31
Moon MysteryGOG	approximately 1.03	approximately 1.05	approximately 1.05	approximately 1.00	approximately 0.92	approximately 1.03	approximately 0.56	approximately 1.00	approximately 0.65	approximately 0.42	approximately 0.52	approximately 0.44	approximately 0.78	approximately 0.50
Moon MysteryXbox	approximately 1.12	approximately 1.15	approximately 1.15	approximately 0.74	approximately 0.93	approximately 1.07	approximately 0.73	approximately 0.90	approximately 1.02	approximately 1.00	approximately 1.08	approximately 0.82	approximately 1.22	approximately 0.57
Night LoopsGOG	approximately 1.13	approximately 1.12	approximately 1.12	approximately 0.72	approximately 0.91	approximately 1.01	approximately 0.66	approximately 1.00	approximately 0.66	approximately 0.46	approximately 0.60	approximately 0.47	approximately 1.18	approximately 0.62
One Lonely OutpostGOG	approximately 1.12	approximately 1.13	approximately 1.13	approximately 0.73	approximately 0.92	approximately 1.03	approximately 0.59	approximately 1.00	approximately 0.66	approximately 0.42	approximately 0.56	approximately 0.44	approximately 1.19	approximately 0.52
One Lonely OutpostXbox	approximately 1.06	approximately 1.05	approximately 1.05	approximately 0.73	approximately 0.92	approximately 0.91	approximately 0.58	approximately 0.79	approximately 0.67	approximately 1.00	—	outlier	approximately 0.78	approximately 0.45
One Lonely Outpost + Echoes of the Plum GroveSwitch	—	—	—	—	approximately 0.94	—	approximately 0.73	—	approximately 0.73	—	—	—	—	—
Pinball SpireGOG	approximately 1.06	approximately 1.04	approximately 1.04	approximately 0.67	approximately 0.91	approximately 1.02	approximately 0.60	approximately 1.00	approximately 0.64	approximately 0.43	approximately 0.55	approximately 0.44	approximately 0.77	approximately 0.57
Pinball Spire x 9 Years of ShadowsSwitch	—	—	—	—	approximately 0.92	—	approximately 0.66	—	approximately 0.67	—	—	—	—	—

Copies 26–50 of 76 priced store copies, by name; the medians above use all of them.

Set aside

Outliers

15 price pairs came out below 0.10 or above 3.00 times the US price and are in no median or count above. A ratio that far out is almost always ours rather than the store’s: each side is the latest price seen on the same day, sale or not, so a US sale price can meet another market’s full price on the day a sale starts or ends. The two prices are shown so you can judge.

Game	Market	Ratio	Local price	US price	Day
One Lonely OutpostXbox	Türkiye	approximately 0.00	TRY 3.99	$19.99	2026-09-28
Moon MysteryEpic	Türkiye	approximately 0.03	TRY 33.00	$19.99	2026-10-04
Shrine's LegacyEpic	Türkiye	approximately 0.03	TRY 33.00	$19.99	2026-09-30
Retreat to EnenGOG	Poland	approximately 7.86	PLN 114.99	$3.75	2026-10-15
Retreat to EnenGOG	Germany	approximately 7.47	€24.99	$3.75	2026-10-15
Retreat to EnenGOG	France	approximately 7.47	€24.99	$3.75	2026-10-15
Retreat to EnenGOG	United Kingdom	approximately 7.41	£20.99	$3.75	2026-10-15
Retreat to EnenGOG	Australia	approximately 6.73	A$36.50	$3.75	2026-10-15
Retreat to EnenGOG	South Korea	approximately 6.66	$24.99	$3.75	2026-10-15
Retreat to EnenGOG	Canada	approximately 6.10	CA$32.50	$3.75	2026-10-15
Retreat to EnenGOG	Japan	approximately 4.72	$17.69	$3.75	2026-10-15
Retreat to EnenGOG	Mexico	approximately 4.33	$16.25	$3.75	2026-10-15
Retreat to EnenGOG	Brazil	approximately 3.90	R$73.99	$3.75	2026-10-15
Retreat to EnenGOG	China	approximately 3.67	CN¥92.00	$3.75	2026-10-15
Retreat to EnenGOG	Ukraine	approximately 3.33	$12.49	$3.75	2026-10-15

Against comps

Markets priced off their comps

Of indie.io's 12 paid Steam games with a regional price in the last 30 days, the 9 with a list price in the US and another market on the same day, highest modeled revenue first. 3 had only sale prices in the window and are left out. For each, the markets whose list-price ratio sits more than 15% above or below the median of comparable Steam games (shared tags, list price ±30%) — measured prices, not estimates. A market with fewer than 5 comps priced is not counted either way; comps n is the range across the game’s markets. Each game links to its full audit and method. The audit reads list prices only, while the pricing index takes each copy’s latest price whether on sale or not, so a game’s ratio here can differ from its ratio there. Counted over each game's first 5 markets, the ones its audit shows everyone; the rest are Pro.

Game	Markets	Above	Below	Comps n
HumanitZ	5	—	—	34–40
Coromon	5	—	—	39–40
Echoes of the Plum Grove	5	—	—	39–40
Dark Deity	5	—	—	38–40
Cat Cafe Manager	5	—	—	40
To The Rescue!	5	—	—	39–40
Dreamscaper	5	—	—	40
9 Years of Shadows	5	—	—	39–40
Airship: Kingdoms Adrift	5	—	—	39–40

Against comps