Pricing index

Annapurna Interactive regional pricing index

How Annapurna Interactive prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 46 priced games (94 store copies).

Market	Annapurna Interactive	Every publisher	Difference	Pairs	Not converted	Outliers
United Kingdom	approximately 1.06	approximately 1.11	4% below market	79	—	1
Germany	approximately 1.06	approximately 1.12	5% below market	79	—	1
France	approximately 1.06	approximately 1.12	5% below market	79	—	1
Japan	approximately 0.74	approximately 0.75	1% below market	79	—	1
Canada	approximately 0.92	approximately 0.91	1% above market	93	—	1
Australia	approximately 1.04	approximately 1.04	at market	79	—	1
Brazil	approximately 0.58	approximately 0.70	17% below market	94	—	—
South Korea	approximately 0.88	approximately 0.92	4% below market	78	—	1
Mexico	approximately 0.64	approximately 0.87	26% below market	94	—	—
Russia	approximately 0.51	approximately 0.53	4% below market	80	—	—
China	approximately 0.53	approximately 0.54	2% below market	66	—	—
Türkiye	approximately 0.37	approximately 0.59	37% below market	80	—	—
Poland	approximately 1.03	approximately 1.09	6% below market	79	—	1
Ukraine	approximately 0.45	approximately 0.56	21% below market	80	—	—

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

Game	UK	DE	FR	JP	CA	AU	BR	KR	MX	RU	CN	TR	PL	UA
Outer WildsXbox	approximately 1.12	approximately 1.13	approximately 1.13	approximately 0.73	approximately 0.90	approximately 1.04	approximately 0.73	approximately 0.94	approximately 0.96	approximately 1.00	—	approximately 0.37	approximately 1.18	approximately 0.57
People of NoteEpic	approximately 1.07	approximately 1.08	approximately 1.08	approximately 0.73	approximately 0.92	approximately 1.02	approximately 0.58	approximately 0.81	approximately 0.62	approximately 0.51	approximately 0.53	approximately 0.37	approximately 0.77	approximately 0.44
People of NoteSwitch	—	—	—	—	approximately 0.92	—	approximately 0.72	—	approximately 0.72	—	—	—	—	—
Sayonara Wild HeartsSteam	approximately 1.06	approximately 1.05	approximately 1.05	approximately 0.85	approximately 0.96	approximately 1.06	approximately 0.58	approximately 0.90	approximately 0.66	approximately 0.52	approximately 0.62	approximately 0.56	approximately 1.04	approximately 0.48
Sayonara Wild HeartsXbox	approximately 1.10	approximately 1.14	approximately 1.14	approximately 0.73	approximately 0.92	approximately 1.05	approximately 0.72	approximately 0.93	approximately 1.00	approximately 1.00	—	approximately 0.37	approximately 1.20	approximately 0.56
Sayonara Wild Hearts + Lorelei and the Laser Eyes BundleSwitch	—	—	—	—	approximately 0.92	—	approximately 0.78	—	approximately 0.77	—	—	—	—	—
Skin DeepEpic	approximately 1.06	approximately 1.05	approximately 1.05	approximately 0.75	approximately 0.92	approximately 1.04	approximately 0.56	approximately 0.79	approximately 0.65	approximately 0.50	approximately 0.52	approximately 0.34	approximately 0.78	approximately 0.43
Skin DeepSteam	approximately 1.03	approximately 1.04	approximately 1.04	approximately 0.74	approximately 0.91	approximately 1.03	approximately 0.58	approximately 0.80	approximately 0.62	approximately 0.51	approximately 0.52	approximately 0.47	approximately 0.77	approximately 0.43
Solar AshEpic	approximately 1.13	approximately 1.06	approximately 1.06	approximately 0.78	approximately 0.93	approximately 1.00	approximately 0.44	approximately 0.91	approximately 0.49	approximately 0.37	approximately 0.47	approximately 0.15	approximately 1.09	approximately 0.38
Solar AshSwitch	—	—	—	—	approximately 0.89	—	approximately 0.78	—	approximately 0.86	—	—	—	—	—
Solar AshSteam	outlier	outlier	outlier	outlier	outlier	outlier	approximately 1.93	outlier	approximately 2.20	approximately 1.98	approximately 2.16	approximately 1.90	outlier	approximately 1.77
Solar AshXbox	approximately 1.11	approximately 1.14	approximately 1.14	approximately 0.74	approximately 0.92	approximately 1.05	approximately 0.71	approximately 0.93	approximately 1.00	approximately 1.00	approximately 1.06	approximately 0.37	approximately 1.21	approximately 0.57
StorytellerSteam	approximately 1.06	approximately 1.06	approximately 1.06	approximately 0.85	approximately 0.94	approximately 1.05	approximately 0.56	approximately 0.89	approximately 0.63	approximately 0.51	approximately 0.60	approximately 0.55	approximately 1.04	approximately 0.45
StraySwitch	—	—	—	—	approximately 0.95	—	approximately 0.58	—	approximately 0.68	—	—	—	—	—
StraySwitch	—	—	—	—	approximately 0.94	—	approximately 0.60	—	approximately 0.63	—	—	—	—	—
StrayPS	—	—	—	—	approximately 0.94	—	approximately 1.00	—	approximately 0.95	—	—	—	—	—
StraySteam	approximately 1.07	approximately 1.07	approximately 1.07	approximately 0.74	approximately 0.92	approximately 1.04	approximately 0.59	approximately 0.80	approximately 0.62	approximately 0.51	approximately 0.49	approximately 0.47	approximately 0.77	approximately 0.43
StrayXbox	approximately 1.11	approximately 1.13	approximately 1.13	approximately 0.74	approximately 0.92	approximately 1.04	approximately 0.74	approximately 0.95	approximately 0.96	approximately 1.00	—	approximately 0.37	approximately 1.18	approximately 0.56
Telling LiesGOG	approximately 1.03	approximately 0.94	approximately 0.94	approximately 0.84	approximately 0.80	approximately 1.01	approximately 0.38	approximately 1.00	approximately 0.63	approximately 0.26	approximately 0.52	approximately 0.49	approximately 0.92	approximately 0.52
Telling LiesSteam	approximately 1.07	approximately 1.06	approximately 1.06	approximately 0.84	approximately 0.93	approximately 1.07	approximately 0.55	approximately 0.86	approximately 0.64	approximately 0.51	approximately 0.58	approximately 0.53	approximately 1.05	approximately 0.45
Telling LiesXbox	approximately 1.11	approximately 1.14	approximately 1.14	approximately 0.75	approximately 0.92	approximately 1.04	approximately 0.72	—	approximately 0.96	approximately 1.00	—	approximately 0.37	approximately 1.20	approximately 0.56
The Artful EscapeEpic	approximately 1.06	approximately 1.06	approximately 1.06	approximately 0.74	approximately 0.91	approximately 1.03	approximately 0.58	approximately 0.82	approximately 0.62	approximately 0.50	approximately 0.51	approximately 0.33	approximately 0.77	approximately 0.43
The Artful EscapeSteam	approximately 1.06	approximately 1.06	approximately 1.06	approximately 0.84	approximately 0.92	approximately 1.06	approximately 0.55	approximately 0.88	approximately 0.63	approximately 0.51	approximately 0.58	approximately 0.53	approximately 1.04	approximately 0.45
The Artful EscapeXbox	approximately 1.11	approximately 1.13	approximately 1.13	approximately 0.74	approximately 0.91	approximately 1.04	approximately 0.72	approximately 0.92	approximately 0.96	approximately 1.00	—	approximately 0.37	approximately 1.20	approximately 0.57
The Lost WildEpic	approximately 1.06	approximately 1.01	approximately 1.01	approximately 0.61	approximately 0.81	approximately 0.97	approximately 0.53	approximately 0.77	approximately 0.49	approximately 0.36	approximately 0.46	approximately 0.28	approximately 1.07	approximately 0.41

Copies 51–75 of 94 priced store copies, by name; the medians above use all of them.

Set aside

Outliers

8 price pairs came out below 0.10 or above 3.00 times the US price and are in no median or count above. A ratio that far out is almost always ours rather than the store’s: each side is the latest price seen on the same day, sale or not, so a US sale price can meet another market’s full price on the day a sale starts or ends. The two prices are shown so you can judge.

Game	Market	Ratio	Local price	US price	Day
Solar AshSteam	United Kingdom	approximately 4.24	£31.99	$9.99	2026-10-01
Solar AshSteam	Germany	approximately 4.18	€36.99	$9.99	2026-10-01
Solar AshSteam	France	approximately 4.18	€36.99	$9.99	2026-10-01
Solar AshSteam	Australia	approximately 4.17	A$59.95	$9.99	2026-10-01
Solar AshSteam	Poland	approximately 4.14	PLN 159.99	$9.99	2026-10-01
Solar AshSteam	Canada	approximately 3.51	CA$49.99	$9.99	2026-10-01
Solar AshSteam	South Korea	approximately 3.38	₩46,000	$9.99	2026-10-01
Solar AshSteam	Japan	approximately 3.26	¥5,150	$9.99	2026-10-01

Against comps

Markets priced off their comps

Of Annapurna Interactive's 19 paid Steam games with a regional price in the last 30 days, the 12 with a list price in the US and another market on the same day, highest modeled revenue first. 7 had only sale prices in the window and are left out. For each, the markets whose list-price ratio sits more than 15% above or below the median of comparable Steam games (shared tags, list price ±30%) — measured prices, not estimates. A market with fewer than 5 comps priced is not counted either way; comps n is the range across the game’s markets. Each game links to its full audit and method. The audit reads list prices only, while the pricing index takes each copy’s latest price whether on sale or not, so a game’s ratio here can differ from its ratio there. Counted over each game's first 5 markets, the ones its audit shows everyone; the rest are Pro.

Game	Markets	Above	Below	Comps n
Stray	5	—	—	39–40
Neon White	5	—	—	39–40
Twelve Minutes	5	—	—	38–40
COCOON	5	1	—	38–40
Wanderstop	5	—	—	40
Sayonara Wild Hearts	5	2	—	40
Storyteller	5	1	—	38–40
The Pathless	5	—	—	38–40
LEGO® Voyagers	5	—	—	39–40
Florence	5	1	—	37–40
Lushfoil Photography Sim	5	—	—	40
The Artful Escape	5	1	—	39–40

Against comps