
Run a shop in the zombie apocalypse! Trade batteries, craft stock, manage your staff, and fend off undead hordes. Will you be a hero, or profit at any cost? Your choices shape your store - and your fate.
Modeled estimate, not a reported figure. How we estimate →
Prices
Each in the currency that store quoted — not converted: the gap between two rows is the publisher's pricing, not an exchange rate.
Every market we collect.
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 2.57/day in the week to Aug 14 → 8.71/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 26 chart moves that followed a price cut of more than 20% went a median of 7 places towards #1, and the 2,400 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
About
The Walking Trade is a quirky, action-packed zombie apocalypse store management game where chaos and commerce collide!

Design your shop, balancing space, aesthetics, and functionality. Organize shelves, set prices, and ensure customers leave happy - or at least alive.

Customers aren’t your only problem - zombies invade! Wield melee weapons, firearms, or whatever you can find to defend your shop during raids and hordes.

Hire survivors to scavenge supplies, serve customers, or guard the shop. Keep them equipped and motivated to reap the rewards.

Unlock crafting stations to create weapons, tools, and shop upgrades. Build barricades, storage units, and even makeshift traps to keep zombies at bay.

Be a benevolent shopkeeper or an opportunistic overlord. Help the community, price gouge, or even sabotage settlements for profit. Your reputation determines who comes knocking.
In The Walking Trade, every decision shapes your survival. Build, fight, and thrive in the apocalypse—your way!
Engagement
Reviews
Themes across 267 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
Мой сотрудник убил всех моих работников когда я ему дал rpg, больше не заходил
There's too little to do in this game. The gameplay loop feels repetitive and shallow. After 5h it seems you have seen everything the game has to offer. However, the concept is interesting so I'll keep playing.
Media

Related
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Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
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Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English*, French, Italian, German, Spanish - Spain, Japanese, Korean, Portuguese - Brazil, Russian, Simplified Chinese, Polish, Turkish +2 more
Hours played at review time, across 267 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
Okay for the price. I like the gameplay loop and I hope they polish it more. It feels like an early access game at the moment and not a finished product. My workers getting constantly stuck and not doing their job killed the game for me. Once they fix a lot of the bugs I will change my review but I cannot recommend it at the moment.
Превосходная игра! Багов, конечно, хватает, но с серьёзными я ни разу не сталкивался. Все проблемы лечатся либо выходом в главное меню, либо проходят сами собой. Контента в магазинчике - часов на 6–8. Обороняться от рейдов не сказать что суперувлекательно, но для того чтобы развеяться от магазинной рутины - хватает. Игре очень не хватает полировки и исправлений, но даже в текущем виде она стоит своих денег. Разработчику - удачи и сил, проект весьма перспективный, что вширь, что вдаль!
I normally don't like low poly / polygon games as i prefer realistic looking graphics but after playing the demo i became hooked on this game, it as a good concept. The good: I really enjoyed running my own store, selling what you can scavage, all of the staff seem to work perfectly. The game lets you feel like a kingpin with being able to have your own personal bodyguards, Being able to put a bullet in the head of a customer if they have good loot you want or if they bug out and annoy you, for example a few times i have had a customer pick up an item such as a tinned beans then the store got attacked by a zombie and the customer ran outside then came back inside the store and tried to sell me my own beans back to me so i put a bullet in them and took the beans back lmfao. (Honestly i wish there where more games on steam where you could be your own kingpin / criminal boss without any bad consequences) The bad: Later in the game it feels like it turns more into a base defending type game instead of a owning your own store game. If you want to fully unlock all of the map you will then end up with a thing called hell raids that you can't turn off. When you unlock the hospital section of the store you unlock the hulk security guy who in my opinion is just annoying as he will knock zombies out of the cleaners range, this means that you end up having to go around dragging them back into the carpark area. Their is no way to disable him and you cannot fire him like normal staff, this ruins the emersion of having your store with armed guards. I was also disappointed when i unlocked the hospital wing, i had hopes that we would either run it as a small clinic with a doctor who treats injured people for a small fee or even those people that come in and ask for medical supplies as we could stock up the hospital / clinic cabinets with medical supplies, or for either shop, warehouse or personal room expansion as right now its pretty useless. Overall the game is fun and i am now currently playing a separate save / modded version of the game which gives you a flashlight and more workers, I plan to leave the hospital locked this time and to also not clear the final zombie wave on the map so that it does not enable hell raids.
too buggy
boring af
It's certainly fun, It's kind of a Kick in the Nads in the beginning though
这游戏前期很好玩,但漏洞有点多,能钻空子的地方太多,不怎么样,到后期是越来越不好玩,那尸潮也是换汤不换药,总结这游戏很有潜力,希望它后面能更新更多新鲜的东西
本质上是个资源管理和轻度养成游戏,对抗的内容很寡淡 如果喜欢商店管理,摆放,轻度养成角色,能接受轻微繁琐操作的可以入手 [b] 房子后面有个电塔的基座,那个地方的物资会导致NPC寻路卡住在附近,需要手动捡[/b] [b] 基本流程 [/b] 派人获取物资,特定物资解锁各种升级然后继续获取资源解锁区域直到结束 繁琐的地方在于搬运物资 NPC搬运还只能一个一个拿,后期有个单物品托盘需要玩家先手动放物品标记 作为加了一点养成的商店管理操作过于繁琐,能适应的会很享受 +丰富自定义建筑 +便捷养成 -繁琐操作 -僵尸对抗有点不明所以
Active players
Estimated daily and monthly active players (DAU/MAU) modeled from peak concurrency.
Players by region
Where this game's players are, estimated from review languages.
Players also reviewed
The games this title's players most often review too — audience affinity.
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