
Run a shop in the zombie apocalypse! Trade batteries, craft stock, manage your staff, and fend off undead hordes. Will you be a hero, or profit at any cost? Your choices shape your store - and your fate.
Modeled estimate, not a reported figure. How we estimate →
Prices
Each in the currency that store quoted — not converted: the gap between two rows is the publisher's pricing, not an exchange rate.
Every market we collect.
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 2.57/day in the week to Aug 14 → 8.71/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 26 chart moves that followed a price cut of more than 20% went a median of 7 places towards #1, and the 2,400 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
About
The Walking Trade is a quirky, action-packed zombie apocalypse store management game where chaos and commerce collide!

Design your shop, balancing space, aesthetics, and functionality. Organize shelves, set prices, and ensure customers leave happy - or at least alive.

Customers aren’t your only problem - zombies invade! Wield melee weapons, firearms, or whatever you can find to defend your shop during raids and hordes.

Hire survivors to scavenge supplies, serve customers, or guard the shop. Keep them equipped and motivated to reap the rewards.

Unlock crafting stations to create weapons, tools, and shop upgrades. Build barricades, storage units, and even makeshift traps to keep zombies at bay.

Be a benevolent shopkeeper or an opportunistic overlord. Help the community, price gouge, or even sabotage settlements for profit. Your reputation determines who comes knocking.
In The Walking Trade, every decision shapes your survival. Build, fight, and thrive in the apocalypse—your way!
Engagement
Reviews
Themes across 267 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
Превосходная игра! Багов, конечно, хватает, но с серьёзными я ни разу не сталкивался. Все проблемы лечатся либо выходом в главное меню, либо проходят сами собой. Контента в магазинчике - часов на 6–8. Обороняться от рейдов не сказать что суперувлекательно, но для того чтобы развеяться от магазинной рутины - хватает. Игре очень не хватает полировки и исправлений, но даже в текущем виде она стоит своих денег. Разработчику - удачи и сил, проект весьма перспективный, что вширь, что вдаль!
Okay for the price. I like the gameplay loop and I hope they polish it more. It feels like an early access game at the moment and not a finished product. My workers getting constantly stuck and not doing their job killed the game for me. Once they fix a lot of the bugs I will change my review but I cannot recommend it at the moment.
Media

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Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
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Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English*, French, Italian, German, Spanish - Spain, Japanese, Korean, Portuguese - Brazil, Russian, Simplified Chinese, Polish, Turkish +2 more
Hours played at review time, across 267 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
I normally don't like low poly / polygon games as i prefer realistic looking graphics but after playing the demo i became hooked on this game, it as a good concept. The good: I really enjoyed running my own store, selling what you can scavage, all of the staff seem to work perfectly. The game lets you feel like a kingpin with being able to have your own personal bodyguards, Being able to put a bullet in the head of a customer if they have good loot you want or if they bug out and annoy you, for example a few times i have had a customer pick up an item such as a tinned beans then the store got attacked by a zombie and the customer ran outside then came back inside the store and tried to sell me my own beans back to me so i put a bullet in them and took the beans back lmfao. (Honestly i wish there where more games on steam where you could be your own kingpin / criminal boss without any bad consequences) The bad: Later in the game it feels like it turns more into a base defending type game instead of a owning your own store game. If you want to fully unlock all of the map you will then end up with a thing called hell raids that you can't turn off. When you unlock the hospital section of the store you unlock the hulk security guy who in my opinion is just annoying as he will knock zombies out of the cleaners range, this means that you end up having to go around dragging them back into the carpark area. Their is no way to disable him and you cannot fire him like normal staff, this ruins the emersion of having your store with armed guards. I was also disappointed when i unlocked the hospital wing, i had hopes that we would either run it as a small clinic with a doctor who treats injured people for a small fee or even those people that come in and ask for medical supplies as we could stock up the hospital / clinic cabinets with medical supplies, or for either shop, warehouse or personal room expansion as right now its pretty useless. Overall the game is fun and i am now currently playing a separate save / modded version of the game which gives you a flashlight and more workers, I plan to leave the hospital locked this time and to also not clear the final zombie wave on the map so that it does not enable hell raids.
你要是休息时间不充足我劝你不要玩 你一旦开始玩就可能停不下来了,我就是这样子玩到天亮都不知道的。末日世界里开超市 虽然只是开超市的但这个游戏就是用最简单玩法把你困在这个超市里的。我猜这个游戏的开发商应该是跟移动端the walking zombie2手游的是同一个开发商 因为风格美术都一样我才玩玩看没想到很好玩而且很上头。期待更新出更有趣的内容和玩法。
Got this game for cheap. Do not regret it at all. Played all night until the sun came up. If you're a fan of titles like 7 Days to Die or any sort of tycoon game this is perfect for you.
Игра на пару вечеров. Очередной симулятор бизнеса с неплохой задумкой, но слабой реализацией. Несмотря на множество багов и небольшие проблемы с производительностью, первые 3–4 часа действительно увлекают. Поначалу кажется, что контента хватит надолго, но после открытия всей карты интерес быстро пропадает. Перки прокачиваются буквально за 7–10 игровых дней, поэтому чувство развития исчезает почти сразу. Больше всего раздражает физика предметов. Товары на складе постоянно разлетаются по всей карте, достаточно небольшого застревания в текстуре, и ваш товар буквально улетает в космос. Из-за подобных мелочей игровой процесс постоянно затягивается и начинает скорее раздражать, чем приносить удовольствие. В целом игра неплохая, но брать её рекомендую [b]ТОЛЬКО[/b] со скидкой. На данный момент контента мало. Это не тот проект, за которым можно провести десятки часов, но на несколько приятных вечеров его вполне хватит.
Вроде бы игра и хорошая, но как же много багов и какие же все NPC глупые, постоянно умирают от зомби, могут легко застрять и любят ломать баланс тем что ты можешь залутать кучу денег с рандомного человеческого трупа. Без персонала в игре полный бардак, а с персоналом занятся особо нечем, но если не отправить персонал в мир во время волн зомби, то все просто умрут, так как пока они атакуют они стоят и их жрут. 6/10. Удивлён что эта игра не в раннем доступе, а уже релизнулась
boring af
Мой сотрудник убил всех моих работников когда я ему дал rpg, больше не заходил
Cool game. Very addictive blend of store sim and FPS. Downside is mainly bugs, which would be more understandable if it were in early access, but the dev is active and continues to patch the game and release free content updates, which is great.
Active players
Estimated daily and monthly active players (DAU/MAU) modeled from peak concurrency.
Players by region
Where this game's players are, estimated from review languages.
Players also reviewed
The games this title's players most often review too — audience affinity.
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