Pricing index

Thunderful Publishing regional pricing index

How Thunderful Publishing prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 24 priced games (46 store copies).

Market	Thunderful Publishing	Every publisher	Difference	Pairs	Not converted	Outliers
United Kingdom	approximately 1.12	approximately 1.11	1% above market	43	—	3
Germany	approximately 1.13	approximately 1.12	at market	43	—	3
France	approximately 1.13	approximately 1.12	at market	43	—	3
Japan	approximately 0.71	approximately 0.75	5% below market	44	—	2
Canada	approximately 0.91	approximately 0.91	at market	43	—	3
Australia	approximately 1.02	approximately 1.04	2% below market	43	—	3
Brazil	approximately 0.58	approximately 0.70	18% below market	45	—	1
South Korea	approximately 0.93	approximately 0.92	1% above market	42	—	3
Mexico	approximately 0.61	approximately 0.87	29% below market	45	—	1
Russia	approximately 0.42	approximately 0.53	21% below market	46	—	—
China	approximately 0.52	approximately 0.54	3% below market	40	—	1
Türkiye	approximately 0.47	approximately 0.59	21% below market	42	—	4
Poland	approximately 1.01	approximately 1.09	8% below market	43	—	3
Ukraine	approximately 0.49	approximately 0.56	13% below market	46	—	—

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

Game	UK	DE	FR	JP	CA	AU	BR	KR	MX	RU	CN	TR	PL	UA
SteamWorld BuildEpic	approximately 1.06	approximately 1.13	approximately 1.13	approximately 0.71	approximately 0.91	approximately 1.02	approximately 0.60	approximately 0.81	approximately 0.63	approximately 0.41	approximately 0.55	approximately 0.19	approximately 1.19	approximately 0.41
SteamWorld BuildGOG	approximately 1.06	approximately 1.12	approximately 1.12	approximately 0.71	approximately 0.91	approximately 1.02	approximately 0.59	approximately 1.00	approximately 0.41	approximately 0.41	approximately 0.55	approximately 0.32	approximately 1.18	approximately 0.50
SteamWorld BuildSteam	approximately 1.06	approximately 1.12	approximately 1.12	approximately 0.71	approximately 0.91	approximately 1.02	approximately 0.46	approximately 0.65	approximately 0.39	approximately 0.42	approximately 0.45	approximately 0.34	approximately 0.67	approximately 0.34
SteamWorld BuildXbox	approximately 1.10	approximately 1.12	approximately 1.12	approximately 0.78	approximately 0.94	approximately 1.05	approximately 0.77	approximately 0.92	approximately 1.28	approximately 1.00	—	approximately 0.34	approximately 1.15	approximately 0.57
SteamWorld Heist IIEpic	approximately 1.10	approximately 1.14	approximately 1.14	approximately 0.72	approximately 0.92	approximately 1.03	approximately 0.57	approximately 0.79	approximately 0.63	approximately 0.43	approximately 0.54	approximately 0.33	approximately 1.04	approximately 0.44
SteamWorld Heist IIGOG	outlier	outlier	outlier	approximately 2.87	outlier	outlier	approximately 2.38	outlier	approximately 2.57	approximately 1.73	approximately 2.15	approximately 1.86	outlier	approximately 1.93
SteamWorld Heist IISteam	approximately 1.10	approximately 1.12	approximately 1.12	approximately 0.72	approximately 0.91	approximately 1.02	approximately 0.57	approximately 0.79	approximately 0.61	approximately 0.44	approximately 0.54	approximately 0.50	approximately 0.92	approximately 0.45
SteamWorld QuestEpic	approximately 1.19	approximately 1.13	approximately 1.13	approximately 0.73	approximately 0.91	approximately 1.04	approximately 0.58	approximately 0.79	approximately 0.63	approximately 0.43	approximately 0.57	approximately 0.19	approximately 1.19	approximately 0.46
SteamWorld Quest: Hand of GilgamechGOG	approximately 1.18	approximately 1.12	approximately 1.12	approximately 0.65	approximately 0.81	approximately 1.00	approximately 0.38	approximately 1.00	approximately 0.53	approximately 0.22	approximately 0.48	approximately 0.46	approximately 0.92	approximately 0.49
SwordshipEpic	approximately 1.12	approximately 1.12	approximately 1.12	approximately 0.73	approximately 0.91	approximately 1.03	approximately 0.60	approximately 0.80	approximately 0.63	approximately 0.42	approximately 0.57	approximately 0.19	approximately 1.18	approximately 0.46
The GunkGOG	approximately 1.05	approximately 1.12	approximately 1.12	approximately 0.65	approximately 0.81	approximately 1.00	approximately 0.38	approximately 1.00	approximately 0.53	approximately 0.22	approximately 0.48	approximately 0.93	approximately 0.92	approximately 0.49
ToggesEpic	approximately 1.12	approximately 1.12	approximately 1.12	approximately 0.65	approximately 0.80	approximately 1.00	approximately 0.36	approximately 0.76	approximately 0.51	approximately 0.26	approximately 0.52	outlier	approximately 0.92	approximately 0.31
ToggesGOG	approximately 1.14	approximately 1.13	approximately 1.13	approximately 0.65	approximately 0.80	approximately 1.01	approximately 0.37	approximately 1.00	approximately 0.53	approximately 0.26	approximately 0.50	approximately 0.49	approximately 0.93	approximately 0.52
ViewfinderEpic	approximately 1.06	approximately 1.12	approximately 1.12	approximately 0.71	approximately 0.91	approximately 1.01	approximately 0.57	approximately 0.80	approximately 0.61	approximately 0.36	approximately 0.55	approximately 0.28	approximately 0.81	approximately 0.46
ViewfinderGOG	approximately 1.06	approximately 1.13	approximately 1.13	approximately 0.71	approximately 0.91	approximately 1.02	approximately 0.60	approximately 1.00	approximately 0.65	approximately 0.41	approximately 0.54	approximately 0.47	approximately 0.82	approximately 0.50
ViewfinderSteam	approximately 1.06	approximately 1.14	approximately 1.14	approximately 0.71	approximately 0.92	approximately 1.03	approximately 0.57	approximately 0.80	approximately 0.64	approximately 0.42	approximately 0.55	approximately 0.50	approximately 0.82	approximately 0.46
ViewfinderXbox	approximately 1.06	approximately 1.13	approximately 1.13	approximately 0.72	approximately 0.94	approximately 1.06	approximately 1.03	approximately 0.92	approximately 0.66	approximately 1.00	—	approximately 0.71	approximately 1.18	approximately 0.73
WavetaleEpic	approximately 1.11	approximately 1.12	approximately 1.12	approximately 0.72	approximately 0.91	approximately 1.03	approximately 0.59	approximately 0.80	approximately 0.61	approximately 0.44	approximately 0.54	approximately 0.19	approximately 1.19	approximately 0.44
WavetaleGOG	approximately 1.11	approximately 1.12	approximately 1.12	approximately 0.71	approximately 0.92	approximately 1.01	approximately 0.59	approximately 1.00	approximately 0.64	approximately 0.44	approximately 0.53	approximately 0.47	approximately 1.19	approximately 0.48
WavetaleSteam	outlier	outlier	outlier	outlier	outlier	outlier	outlier	outlier	outlier	approximately 2.93	outlier	outlier	outlier	approximately 2.99
White ShadowsGOG	approximately 1.13	approximately 1.12	approximately 1.12	approximately 0.65	approximately 0.80	approximately 1.02	approximately 0.38	approximately 1.00	approximately 0.53	approximately 0.26	approximately 0.50	approximately 0.49	approximately 0.92	approximately 0.52

Copies 26–46 of 46 priced store copies, by name; the medians above use all of them.

Set aside

Outliers

30 price pairs came out below 0.10 or above 3.00 times the US price and are in no median or count above. A ratio that far out is almost always ours rather than the store’s: each side is the latest price seen on the same day, sale or not, so a US sale price can meet another market’s full price on the day a sale starts or ends. The two prices are shown so you can judge.

Game	Market	Ratio	Local price	US price	Day
Firegirl: Hack 'n Splash Rescue DXEpic	Türkiye	approximately 0.03	TRY 28.00	$17.99	2026-09-30
Source of MadnessEpic	Türkiye	approximately 0.03	TRY 32.00	$19.99	2026-10-10
ToggesEpic	Türkiye	approximately 0.03	TRY 32.00	$19.99	2026-10-04
WavetaleSteam	Germany	approximately 7.55	€29.99	$4.49	2026-10-01
WavetaleSteam	France	approximately 7.55	€29.99	$4.49	2026-10-01
WavetaleSteam	United Kingdom	approximately 7.37	£24.99	$4.49	2026-10-01
WavetaleSteam	Australia	approximately 6.80	A$43.95	$4.49	2026-10-01
WavetaleSteam	Poland	approximately 6.21	PLN 107.99	$4.49	2026-10-01
WavetaleSteam	Canada	approximately 6.10	CA$38.99	$4.49	2026-10-01
LEGO® BricktalesSteam	Germany	approximately 5.66	€29.99	$5.99	2026-10-01
LEGO® BricktalesSteam	France	approximately 5.66	€29.99	$5.99	2026-10-01
LEGO® BricktalesSteam	United Kingdom	approximately 5.52	£24.99	$5.99	2026-10-01
WavetaleSteam	South Korea	approximately 5.24	₩32,000	$4.49	2026-10-01
LEGO® BricktalesSteam	Australia	approximately 4.98	A$42.95	$5.99	2026-10-01
WavetaleSteam	Japan	approximately 4.79	¥3,400	$4.49	2026-10-01
LEGO® BricktalesSteam	Poland	approximately 4.66	PLN 107.99	$5.99	2026-10-01
SteamWorld Heist IIGOG	Germany	approximately 4.48	€29.99	$7.49	2026-10-12
SteamWorld Heist IIGOG	France	approximately 4.48	€29.99	$7.49	2026-10-12
SteamWorld Heist IIGOG	United Kingdom	approximately 4.42	£24.99	$7.49	2026-10-12
WavetaleSteam	Mexico	approximately 4.11	MX$334.99	$4.49	2026-10-01
SteamWorld Heist IIGOG	Australia	approximately 4.09	A$43.95	$7.49	2026-10-12
SteamWorld Heist IIGOG	Poland	approximately 4.09	PLN 120.00	$7.49	2026-10-12
SteamWorld Heist IIGOG	South Korea	approximately 4.00	$29.99	$7.49	2026-10-12
LEGO® BricktalesSteam	Canada	approximately 3.98	CA$33.99	$5.99	2026-10-01
WavetaleSteam	Brazil	approximately 3.82	R$88.99	$4.49	2026-10-01
LEGO® BricktalesSteam	South Korea	approximately 3.80	₩31,000	$5.99	2026-10-01
SteamWorld Heist IIGOG	Canada	approximately 3.65	CA$38.99	$7.49	2026-10-12
WavetaleSteam	China	approximately 3.59	CN¥108.00	$4.49	2026-10-01
WavetaleSteam	Türkiye	approximately 3.34	$14.99	$4.49	2026-10-01
LEGO® BricktalesSteam	Japan	approximately 3.27	¥3,090	$5.99	2026-10-01

Against comps

Markets priced off their comps

Of Thunderful Publishing's 9 paid Steam games with a regional price in the last 30 days, the 4 with a list price in the US and another market on the same day, highest modeled revenue first. 5 had only sale prices in the window and are left out. For each, the markets whose list-price ratio sits more than 15% above or below the median of comparable Steam games (shared tags, list price ±30%) — measured prices, not estimates. A market with fewer than 5 comps priced is not counted either way; comps n is the range across the game’s markets. Each game links to its full audit and method. The audit reads list prices only, while the pricing index takes each copy’s latest price whether on sale or not, so a game’s ratio here can differ from its ratio there. Counted over each game's first 5 markets, the ones its audit shows everyone; the rest are Pro.

Game	Markets	Above	Below	Comps n
REPLACED	5	—	—	40
Viewfinder	5	—	—	39–40
Planet of Lana	5	—	—	39–40
Laika: Aged Through Blood	5	—	—	39–40

Against comps