Pricing index

Headup regional pricing index

How Headup prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 50 priced games (73 store copies).

Market	Headup	Every publisher	Difference	Pairs	Not converted	Outliers
United Kingdom	approximately 1.07	approximately 1.11	3% below market	72	—	1
Germany	approximately 1.12	approximately 1.12	at market	72	—	1
France	approximately 1.12	approximately 1.12	at market	72	—	1
Japan	approximately 0.73	approximately 0.75	3% below market	68	—	1
Canada	approximately 0.90	approximately 0.91	2% below market	72	—	1
Australia	approximately 1.02	approximately 1.04	2% below market	72	—	1
Brazil	approximately 0.57	approximately 0.70	18% below market	72	—	1
South Korea	approximately 0.88	approximately 0.92	4% below market	68	—	1
Mexico	approximately 0.65	approximately 0.87	25% below market	72	—	1
Russia	approximately 0.42	approximately 0.53	21% below market	73	—	—
China	approximately 0.52	approximately 0.54	3% below market	63	—	1
Türkiye	approximately 0.49	approximately 0.59	16% below market	55	—	16
Poland	approximately 1.09	approximately 1.09	at market	72	—	1
Ukraine	approximately 0.49	approximately 0.56	13% below market	67	—	1

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

Game	UK	DE	FR	JP	CA	AU	BR	KR	MX	RU	CN	TR	PL	UA
GigapocalypseGOG	approximately 1.06	approximately 1.12	approximately 1.12	approximately 0.76	approximately 0.81	approximately 1.01	approximately 0.41	approximately 1.00	approximately 0.71	approximately 0.31	approximately 0.55	approximately 0.54	approximately 0.92	approximately 0.63
Hell PieEpic	approximately 1.06	approximately 1.12	approximately 1.12	approximately 0.65	approximately 0.81	approximately 1.00	approximately 0.38	approximately 0.77	approximately 0.52	approximately 0.22	approximately 0.48	outlier	approximately 0.92	approximately 0.29
Hell PieGOG	approximately 1.06	approximately 1.13	approximately 1.13	approximately 0.71	approximately 0.81	approximately 1.01	approximately 0.38	approximately 1.00	approximately 0.65	approximately 0.22	approximately 0.48	approximately 0.47	approximately 0.93	approximately 0.50
Hell PieSteam	approximately 1.07	approximately 1.15	approximately 1.15	approximately 0.71	approximately 0.93	approximately 1.04	approximately 0.58	approximately 0.79	approximately 0.66	approximately 0.42	approximately 0.55	approximately 0.50	approximately 1.21	approximately 0.46
HyperspacedEpic	approximately 1.09	approximately 1.14	approximately 1.14	approximately 0.71	approximately 0.91	approximately 1.02	approximately 0.59	approximately 0.80	approximately 0.65	approximately 0.43	—	—	approximately 1.19	approximately 0.47
INAYAH - Life after GodsGOG	approximately 1.22	approximately 1.17	approximately 1.17	approximately 0.75	approximately 1.01	approximately 1.02	approximately 0.45	approximately 1.00	approximately 0.65	approximately 0.43	approximately 0.69	approximately 0.55	approximately 0.77	approximately 0.59
INDUSTRIAEpic	approximately 1.12	approximately 1.12	approximately 1.12	approximately 0.65	approximately 0.80	approximately 1.00	approximately 0.36	approximately 0.76	approximately 0.51	approximately 0.26	approximately 0.52	outlier	approximately 0.92	approximately 0.31
INDUSTRIAGOG	approximately 1.13	approximately 1.13	approximately 1.13	approximately 0.73	approximately 0.81	approximately 1.01	approximately 0.37	approximately 1.00	approximately 0.65	approximately 0.26	approximately 0.52	approximately 0.49	approximately 0.93	approximately 0.52
INDUSTRIASteam	approximately 1.12	approximately 1.14	approximately 1.14	approximately 0.72	approximately 0.92	approximately 1.04	approximately 0.58	approximately 0.79	approximately 0.65	approximately 0.42	approximately 0.57	approximately 0.52	approximately 1.19	approximately 0.46
IndustriaXbox	approximately 1.14	approximately 1.15	approximately 1.15	—	approximately 0.93	approximately 1.07	approximately 0.73	—	approximately 1.02	approximately 1.00	—	outlier	approximately 1.22	approximately 0.57
Lawn Mowing SimulatorSteam	approximately 1.06	approximately 1.14	approximately 1.14	approximately 0.81	approximately 0.92	approximately 1.02	approximately 0.62	approximately 0.83	approximately 1.12	approximately 0.59	approximately 0.71	approximately 0.52	approximately 1.04	approximately 0.46
Look Mum No ComputerEpic	approximately 1.07	approximately 1.13	approximately 1.13	approximately 0.72	approximately 0.92	approximately 1.02	approximately 0.62	approximately 0.83	approximately 0.65	approximately 0.44	approximately 0.58	approximately 0.33	approximately 1.17	approximately 0.48
Look Mum No ComputerGOG	approximately 1.07	approximately 1.15	approximately 1.15	approximately 1.00	approximately 0.93	approximately 1.04	approximately 0.61	approximately 1.00	approximately 0.64	approximately 0.44	approximately 0.58	approximately 0.50	approximately 1.20	approximately 0.57
Lost At SeaGOG	outlier	outlier	outlier	outlier	outlier	outlier	outlier	outlier	outlier	approximately 2.85	outlier	outlier	outlier	outlier
OUTBUDDIES DXGOG	approximately 1.11	approximately 1.15	approximately 1.15	approximately 1.00	approximately 0.81	approximately 1.03	approximately 0.38	approximately 1.00	approximately 0.40	approximately 0.26	approximately 0.51	approximately 0.49	approximately 0.95	approximately 0.55
Pumpkin JackGOG	approximately 1.10	approximately 1.12	approximately 1.12	approximately 0.72	approximately 0.80	approximately 1.00	approximately 0.39	approximately 1.00	approximately 0.64	approximately 0.20	approximately 0.42	approximately 0.47	approximately 0.92	approximately 0.49
Pumpkin JackSteam	approximately 1.10	approximately 1.14	approximately 1.14	approximately 0.71	approximately 0.92	approximately 1.03	approximately 0.57	approximately 0.78	approximately 0.64	approximately 0.43	approximately 0.54	approximately 0.50	approximately 1.20	approximately 0.45
Pumpkin JackXbox	approximately 1.10	approximately 1.12	approximately 1.12	—	approximately 0.91	approximately 1.04	approximately 0.72	—	approximately 0.96	approximately 1.00	—	outlier	approximately 1.18	—
Royal Revolt SurvivorsEpic	approximately 1.06	approximately 1.12	approximately 1.12	approximately 0.76	approximately 0.91	approximately 1.01	approximately 0.63	approximately 0.82	approximately 0.68	approximately 0.46	approximately 0.63	approximately 0.21	approximately 1.18	approximately 0.50
Scarlet Hood and the Wicked WoodGOG	approximately 1.06	approximately 1.12	approximately 1.12	approximately 0.73	approximately 0.83	approximately 1.01	approximately 0.39	approximately 1.00	approximately 0.70	approximately 0.29	approximately 0.50	approximately 0.50	approximately 0.93	approximately 0.57
Screw DriversSteam	approximately 1.09	approximately 1.14	approximately 1.14	approximately 0.83	approximately 0.85	approximately 1.01	approximately 0.72	approximately 0.80	approximately 0.81	approximately 0.57	approximately 0.62	approximately 0.62	approximately 1.13	approximately 0.54
Second StoneEpic	approximately 1.05	approximately 1.14	approximately 1.14	approximately 0.62	approximately 0.81	approximately 0.98	approximately 0.52	approximately 0.75	approximately 0.50	approximately 0.36	approximately 0.48	approximately 0.29	approximately 1.09	approximately 0.41
Silver ChainsGOG	approximately 1.06	approximately 1.12	approximately 1.12	approximately 0.70	approximately 0.82	approximately 1.01	approximately 0.38	approximately 1.00	approximately 0.66	approximately 0.22	approximately 0.48	approximately 0.47	approximately 0.92	approximately 0.50
Slime-san: Superslime EditionGOG	approximately 1.02	approximately 1.15	approximately 1.15	approximately 1.00	approximately 0.83	approximately 1.02	approximately 0.38	approximately 1.00	approximately 0.39	approximately 0.29	approximately 0.50	approximately 0.50	approximately 0.95	approximately 0.57
Soulslinger: Envoy of DeathGOG	approximately 1.13	approximately 1.14	approximately 1.14	approximately 1.00	approximately 0.92	approximately 1.04	approximately 0.58	approximately 1.00	approximately 0.61	approximately 0.42	approximately 0.57	approximately 0.49	approximately 1.20	approximately 0.52

Copies 26–50 of 73 priced store copies, by name; the medians above use all of them.

Set aside

Outliers

28 price pairs came out below 0.10 or above 3.00 times the US price and are in no median or count above. A ratio that far out is almost always ours rather than the store’s: each side is the latest price seen on the same day, sale or not, so a US sale price can meet another market’s full price on the day a sale starts or ends. The two prices are shown so you can judge.

Game	Market	Ratio	Local price	US price	Day
Dead Age 2Epic	Türkiye	approximately 0.03	TRY 28.00	$17.99	2026-10-11
Hell PieEpic	Türkiye	approximately 0.03	TRY 40.00	$24.99	2026-10-05
Dead AgeEpic	Türkiye	approximately 0.03	TRY 25.00	$14.99	2026-10-13
TrüberbrookEpic	Türkiye	approximately 0.03	TRY 50.00	$29.99	2026-10-06
Bridge Constructor: The Walking DeadEpic	Türkiye	approximately 0.04	TRY 18.50	$9.99	2026-10-03
The Fabled WoodsEpic	Türkiye	approximately 0.04	TRY 18.50	$9.99	2026-10-04
INDUSTRIAEpic	Türkiye	approximately 0.05	TRY 49.50	$19.99	2026-10-02
BloodshedXbox	Türkiye	approximately 0.06	TRY 36.25	$12.99	2026-09-23
Symphonia 𝄞Xbox	Türkiye	approximately 0.06	TRY 56.25	$19.99	2026-10-03
Aerial_Knight's Never YieldXbox	Türkiye	approximately 0.06	TRY 33.75	$11.99	2026-09-27
Colt CanyonXbox	Türkiye	approximately 0.06	TRY 42.50	$14.99	2026-10-08
IndustriaXbox	Türkiye	approximately 0.06	TRY 56.25	$19.99	2026-09-21
Pumpkin JackXbox	Türkiye	approximately 0.06	TRY 85.00	$29.99	2026-10-04
Everreach: Project EdenXbox	Türkiye	approximately 0.06	TRY 71.25	$24.99	2026-10-08
Cardaclysm: Shards of the FourXbox	Türkiye	approximately 0.06	TRY 42.50	$14.99	2026-09-25
Lost At SeaGOG	Germany	approximately 11.25	€14.99	$1.49	2026-10-12
Lost At SeaGOG	France	approximately 11.25	€14.99	$1.49	2026-10-12
Lost At SeaGOG	United Kingdom	approximately 10.65	£11.99	$1.49	2026-10-12
Lost At SeaGOG	Australia	approximately 10.06	A$21.50	$1.49	2026-10-12
Lost At SeaGOG	South Korea	approximately 10.06	$14.99	$1.49	2026-10-12
Lost At SeaGOG	Poland	approximately 9.24	PLN 53.99	$1.49	2026-10-12
Lost At SeaGOG	Canada	approximately 8.23	CA$17.49	$1.49	2026-10-12
Lost At SeaGOG	Japan	approximately 7.21	$10.75	$1.49	2026-10-12
Lost At SeaGOG	Mexico	approximately 6.91	$10.29	$1.49	2026-10-12
Lost At SeaGOG	Ukraine	approximately 5.70	$8.49	$1.49	2026-10-12
Lost At SeaGOG	China	approximately 5.01	CN¥50.00	$1.49	2026-10-12
Lost At SeaGOG	Türkiye	approximately 4.99	TRY 366.99	$1.49	2026-10-12
Lost At SeaGOG	Brazil	approximately 3.90	R$28.99	$1.49	2026-10-12

Against comps

Markets priced off their comps

Of Headup's 9 paid Steam games with a regional price in the last 30 days, the 9 with a list price in the US and another market on the same day, highest modeled revenue first. For each, the markets whose list-price ratio sits more than 15% above or below the median of comparable Steam games (shared tags, list price ±30%) — measured prices, not estimates. A market with fewer than 5 comps priced is not counted either way; comps n is the range across the game’s markets. Each game links to its full audit and method. The audit reads list prices only, while the pricing index takes each copy’s latest price whether on sale or not, so a game’s ratio here can differ from its ratio there. Counted over each game's first 5 markets, the ones its audit shows everyone; the rest are Pro.

Game	Markets	Above	Below	Comps n
Pumpkin Jack	5	—	—	39–40
The Infected	5	—	—	39–40
Dead Age	5	—	—	39–40
Autonauts	5	1	—	38–40
Screw Drivers	5	1	—	35–40
Lawn Mowing Simulator	5	—	—	40
INDUSTRIA	5	—	—	40
Hell Pie	5	—	—	39–40
Dead Age 2: The Zombie Survival RPG	5	—	—	39–40

Against comps