Pricing index

Atari regional pricing index

How Atari prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 118 priced games (144 store copies).

Market	Atari	Every publisher	Difference	Pairs	Not converted	Outliers
United Kingdom	approximately 1.06	approximately 1.11	5% below market	90	—	2
Germany	approximately 1.02	approximately 1.12	9% below market	90	—	2
France	approximately 1.02	approximately 1.12	9% below market	90	—	2
Japan	approximately 0.73	approximately 0.75	3% below market	86	—	1
Canada	approximately 0.90	approximately 0.91	2% below market	142	—	2
Australia	approximately 1.02	approximately 1.04	2% below market	89	—	2
Brazil	approximately 0.53	approximately 0.70	24% below market	134	—	—
South Korea	approximately 1.00	approximately 0.92	9% above market	85	—	2
Mexico	approximately 0.66	approximately 0.87	25% below market	142	—	1
Russia	approximately 0.35	approximately 0.53	33% below market	89	—	—
China	approximately 0.53	approximately 0.54	2% below market	79	—	1
Türkiye	approximately 0.93	approximately 0.59	58% above market	74	—	12
Poland	approximately 1.02	approximately 1.09	7% below market	88	—	2
Ukraine	approximately 0.41	approximately 0.56	27% below market	81	—	1

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

Game	UK	DE	FR	JP	CA	AU	BR	KR	MX	RU	CN	TR	PL	UA
Bread & FredGOG	approximately 1.12	approximately 1.10	approximately 1.10	approximately 0.72	approximately 0.91	approximately 1.02	approximately 0.63	approximately 1.00	approximately 0.46	approximately 0.43	approximately 0.38	approximately 0.50	approximately 1.16	approximately 0.53
Bread and FredEpic	approximately 1.05	approximately 1.01	approximately 1.01	approximately 0.62	approximately 0.80	approximately 0.98	approximately 0.53	approximately 0.76	approximately 0.49	approximately 0.35	approximately 0.47	approximately 0.16	approximately 1.07	approximately 0.41
Breakout BeyondEpic	approximately 1.05	approximately 1.01	approximately 1.01	approximately 0.62	approximately 0.79	approximately 0.97	approximately 0.53	approximately 0.76	approximately 0.50	approximately 0.35	approximately 0.47	approximately 0.28	approximately 1.07	approximately 0.41
Breakout: RechargedEpic	approximately 1.06	approximately 1.01	approximately 1.01	approximately 0.70	approximately 0.77	approximately 0.94	approximately 0.36	approximately 0.89	approximately 0.44	approximately 0.24	approximately 0.45	outlier	approximately 0.90	approximately 0.31
Bubsy 4DEpic	approximately 1.06	approximately 1.01	approximately 1.01	approximately 0.63	approximately 0.81	approximately 0.97	approximately 0.51	approximately 0.76	approximately 0.49	approximately 0.36	approximately 0.46	approximately 0.28	approximately 1.08	approximately 0.41
Bubsy 4DGOG	approximately 1.11	approximately 1.12	approximately 1.12	approximately 1.00	approximately 0.92	approximately 1.02	approximately 0.54	approximately 1.00	approximately 0.56	approximately 0.42	approximately 0.31	approximately 0.60	approximately 0.60	approximately 0.53
Bubsy 4DSwitch	—	—	—	—	approximately 0.92	—	approximately 0.51	—	approximately 0.62	—	—	—	—	—
Bubsy 4DSwitch	—	—	—	—	approximately 0.92	—	approximately 0.52	—	approximately 0.62	—	—	—	—	—
Bubsy 4D + Bubsy in: The Purrfect CollectionSwitch	—	—	—	—	approximately 0.90	—	approximately 0.52	—	approximately 0.63	—	—	—	—	—
Bubsy: Paws on Fire!Switch	—	—	—	—	approximately 0.88	—	—	—	approximately 1.08	—	—	—	—	—
Call of Cthulhu: Prisoner of IceGOG	approximately 1.04	approximately 1.03	approximately 1.03	approximately 1.00	approximately 0.97	approximately 1.06	approximately 0.39	approximately 1.00	approximately 0.63	approximately 0.39	approximately 0.60	approximately 0.94	approximately 0.87	approximately 0.36
Call of Cthulhu: Shadow of the CometGOG	approximately 1.03	approximately 1.01	approximately 1.01	approximately 1.00	approximately 0.99	approximately 1.07	approximately 0.39	approximately 1.00	approximately 0.62	approximately 0.38	approximately 0.50	approximately 0.95	approximately 0.88	approximately 0.39
Centipede & MillipedeXbox	approximately 0.89	approximately 1.06	approximately 1.06	—	approximately 0.70	approximately 0.69	—	—	approximately 0.73	—	—	—	—	—
Centipede: RechargedEpic	approximately 1.06	approximately 1.02	approximately 1.02	approximately 0.70	approximately 0.78	approximately 0.94	approximately 0.37	approximately 0.89	approximately 0.45	approximately 0.24	—	—	approximately 0.91	approximately 0.31
Centipede: RechargedGOG	approximately 1.06	approximately 1.01	approximately 1.01	approximately 0.70	approximately 0.94	approximately 0.93	approximately 1.01	approximately 1.00	approximately 1.18	approximately 0.96	approximately 0.53	approximately 0.93	approximately 0.93	approximately 0.63
Challenge of the Five RealmsGOG	approximately 1.03	approximately 1.00	approximately 1.00	approximately 1.00	approximately 0.94	approximately 1.05	approximately 0.39	approximately 1.00	approximately 1.00	approximately 0.34	approximately 1.01	approximately 0.95	approximately 1.03	approximately 0.33
Cold FearGOG	approximately 1.15	approximately 1.14	approximately 1.14	approximately 1.00	approximately 0.92	approximately 1.02	approximately 0.52	approximately 1.00	approximately 0.55	approximately 0.43	approximately 0.32	approximately 0.63	approximately 1.18	approximately 0.57
Crusade in EuropeGOG	approximately 1.00	approximately 0.91	approximately 0.91	approximately 0.66	approximately 0.79	approximately 0.99	approximately 0.41	approximately 1.00	approximately 0.66	approximately 0.29	approximately 0.71	approximately 0.93	approximately 0.92	approximately 0.66
Days of DoomSwitch	—	—	—	—	approximately 0.93	—	approximately 0.58	—	approximately 0.65	—	—	—	—	—
Deadlock 2: Shrine WarsGOG	approximately 1.03	approximately 1.00	approximately 1.00	approximately 1.00	approximately 0.94	approximately 1.05	approximately 0.39	approximately 1.00	approximately 1.00	approximately 0.34	approximately 1.01	approximately 0.95	approximately 1.03	approximately 0.33
Deadlock: Planetary ConquestGOG	approximately 1.03	approximately 1.00	approximately 1.00	approximately 1.00	approximately 0.94	approximately 1.05	approximately 0.39	approximately 1.00	approximately 1.00	approximately 0.34	approximately 1.01	approximately 0.95	approximately 1.03	approximately 0.33
Disney/Pixar Toy Story 3 Complete EditionSwitch	—	—	—	—	approximately 0.85	—	approximately 0.54	—	approximately 0.54	—	—	—	—	—
Disney/Pixar Toy Story 3 Complete EditionSwitch	—	—	—	—	approximately 0.85	—	approximately 0.54	—	approximately 0.54	—	—	—	—	—
Disney/Pixar Toy Story: Retro Roundup!Switch	—	—	—	—	approximately 0.85	—	approximately 0.50	—	approximately 0.69	—	—	—	—	—
Disney/Pixar Toy Story: Retro Roundup!Switch	—	—	—	—	approximately 0.85	—	approximately 0.50	—	approximately 0.69	—	—	—	—	—

Copies 26–50 of the first 100 of 144 priced store copies, by name; the medians above use all of them.

Set aside

Outliers

30 price pairs came out below 0.10 or above 3.00 times the US price and are in no median or count above. A ratio that far out is almost always ours rather than the store’s: each side is the latest price seen on the same day, sale or not, so a US sale price can meet another market’s full price on the day a sale starts or ends. The two prices are shown so you can judge.

Game	Market	Ratio	Local price	US price	Day
Atari ManiaEpic	Türkiye	approximately 0.03	TRY 39.00	$24.99	2026-10-12
RollerCoaster Tycoon 3 Complete EditionEpic	Türkiye	approximately 0.03	TRY 32.00	$19.99	2026-10-15
KombineraEpic	Türkiye	approximately 0.03	TRY 25.00	$14.99	2026-10-11
Totally Reliable Delivery Service Standard EditionEpic	Türkiye	approximately 0.03	TRY 25.00	$14.99	2026-10-04
Black Widow: RechargedEpic	Türkiye	approximately 0.03	TRY 17.00	$9.99	2026-10-19
Missile Command: RechargedEpic	Türkiye	approximately 0.03	TRY 17.00	$9.99	2026-10-15
Breakout: RechargedEpic	Türkiye	approximately 0.03	TRY 17.00	$9.99	2026-10-03
Asteroids: RechargedEpic	Türkiye	approximately 0.03	TRY 17.00	$9.99	2026-09-28
RollerCoaster Tycoon AdventuresEpic	Türkiye	approximately 0.07	TRY 99.99	$29.99	2026-10-15
Atari Flashback Classics Vol. 1Xbox	Türkiye	approximately 0.07	TRY 20.35	$5.99	2026-10-10
DragonviewGOG	Australia	approximately 6.75	A$11.50	$1.19	2026-10-09
DragonviewGOG	South Korea	approximately 6.71	$7.99	$1.19	2026-10-09
DragonviewGOG	United Kingdom	approximately 6.43	£5.79	$1.19	2026-10-09
DragonviewGOG	Türkiye	approximately 6.27	TRY 366.99	$1.19	2026-10-09
DragonviewGOG	Poland	approximately 6.23	PLN 28.99	$1.19	2026-10-09
DragonviewGOG	Germany	approximately 6.21	€6.59	$1.19	2026-10-09
DragonviewGOG	France	approximately 6.21	€6.59	$1.19	2026-10-09
DragonviewGOG	Canada	approximately 5.31	CA$8.99	$1.19	2026-10-09
DragonviewGOG	Mexico	approximately 4.50	$5.35	$1.19	2026-10-09
DragonviewGOG	Japan	approximately 4.36	$5.19	$1.19	2026-10-09
Yars RechargedGOG	United Kingdom	approximately 4.24	£7.99	$2.49	2026-10-09
DragonviewGOG	Ukraine	approximately 4.19	$4.99	$1.19	2026-10-09
Yars RechargedGOG	Australia	approximately 4.07	A$14.50	$2.49	2026-10-09
Yars RechargedGOG	Germany	approximately 4.05	€8.99	$2.49	2026-10-09
Yars RechargedGOG	France	approximately 4.05	€8.99	$2.49	2026-10-09
DragonviewGOG	China	approximately 4.02	CN¥32.00	$1.19	2026-10-09
Yars RechargedGOG	South Korea	approximately 4.01	$9.99	$2.49	2026-10-09
Yars RechargedGOG	Türkiye	approximately 3.75	TRY 458.85	$2.49	2026-10-09
Yars RechargedGOG	Poland	approximately 3.70	PLN 35.99	$2.49	2026-10-09
Yars RechargedGOG	Canada	approximately 3.24	CA$11.49	$2.49	2026-10-09

Against comps

Markets priced off their comps

Of Atari's 6 paid Steam games with a regional price in the last 30 days, the 2 with a list price in the US and another market on the same day, highest modeled revenue first. 4 had only sale prices in the window and are left out. For each, the markets whose list-price ratio sits more than 15% above or below the median of comparable Steam games (shared tags, list price ±30%) — measured prices, not estimates. A market with fewer than 5 comps priced is not counted either way; comps n is the range across the game’s markets. Each game links to its full audit and method. The audit reads list prices only, while the pricing index takes each copy’s latest price whether on sale or not, so a game’s ratio here can differ from its ratio there. Counted over each game's first 5 markets, the ones its audit shows everyone; the rest are Pro.

Game	Markets	Above	Below	Comps n
System Shock	5	—	—	39–40
RollerCoaster Tycoon® 3: Complete Edition	5	—	—	40

Against comps