
Your aunt’s dead, your cousin hates you, and you’re stuck in the dead-end town of Scarlet Hollow. Choose your path through a branching narrative so dense that you'll see less than 1/5 of the game on a single playthrough. You won't be able to save everyone. Good luck, and welcome home.
Modeled estimate, not a reported figure. How we estimate →
Each in the currency that store quoted — not converted: the gap between two rows is the publisher's pricing, not an exchange rate.
Every market we collect.
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 3.86/day in the week to Sep 13 → 3.86/day in the week after.
About
From the developers of Slay the Princess, Scarlet Hollow is an immersive horror-mystery with sharp writing, impactful choices, and meticulously hand-drawn art.

Coal mines sealed off after a deadly collapse. Strange creatures preying on livestock. Houses infested with vengeful spirits. The sleepy town of Scarlet Hollow has suddenly come alive with horrors, just in time for your arrival. This was supposed to be a quiet getaway in the rural mountains of North Carolina. All you had to do was finally meet your long-lost cousin and comfort her through her mother’s funeral. But now, each new day welcomes new nightmares.
You only have to survive a week. But can you get to the bottom of the horrifying mysteries haunting Scarlet Hollow before they claim your life?
The first five episodes are available now, with one major content update planned before the story reaches its conclusion.
Features
A heavily branching narrative where your decisions (actually) matter. The relationships you forge and the decisions you make will dramatically alter your journey.
A complex paranormal mystery. Investigate haunted houses, strange sightings in the woods, a deteriorating mine, and more as you try and piece together what happened in Scarlet Hollow.
Trait-based dialogue and role-playing. Scarlet Hollow's dialogue system is driven by role-playing elements that let you choose who you want to be. Are you quiet and observant? Hot and clueless? Can you talk to animals? 21 different character builds change how you interact with the world and how your story unfolds.
A dynamic relationship system that reacts to your every choice and changes how your story unfolds. People won't just like or dislike you. Become friendly rivals, bitter adversaries, best friends, or mild acquaintances with everyone in town based on how you approach the story.
Original monster designs inspired by Appalachian myths and cryptids.
No jumpscares. All of the horror in Scarlet Hollow comes from dread, tension, and a sprinkle of disturbing imagery.
A touch of romance. Whether you're into goths, dads, moms, paranormal investigators, mysterious recluses, or actual monsters, you'll find something waiting for you here. And if you'd rather avoid that entirely, your story won't be any less for it.
Hundreds of meticulously hand-drawn and traditionally inked backgrounds. Every background in the game is hand drawn and inked by Ignatz-winning graphic novelist Abby Howard.
Fully immersive art. Each major character has dozens—and often hundreds—of hand-drawn sprites that interact with backgrounds and capture a full range of lighting, emotion, environment, and outfit changes.
Sums Steam only; GOG publishes no volume signal, so the true total is higher by an unknown amount.
| Store | Price | Audience | Score | Chart | Est. revenue |
|---|---|---|---|---|---|
SteamYou are here | $23.99−20% | 5.3Kreviews | 98% | — | $3.1M |
| $23.99−20% | 93ratings | 84% | — | not modelled |
Matched by title — a reused name can pair the wrong games. * is a critic aggregate. Prices and positions are each store's United States storefront; Epic charts worldwide. Audience and Score too, except Steam's, which is worldwide.
Updates
Engagement
Reviews
Themes across 849 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
I put 4 hours into the demo of this game alone, and know that the additional 12 hours I've played will barely scratch the surface of my playtime by the time the full game is released. I know slay the princess is a masterpiece but this game is something so special. The way it pulls you into connecting with the charcters by having them talk like actual people, mentioning things from the real world, to the point I cried multiple times with barely any playtime because the charcters were so meaningful. That's not mentioning the amazing story that while at times can feel a bit cliche, is so well written and has me itching to play with every possible combination of traits to find out more. Easily the best indie game I've ever bought, hell better than most critically acclaimed games I have.
Incredible art, incredible choices, mind-bogglingly deep writing and paths. If you're coming from Slay The Princess, then enjoy the same great writing in a fully fleshed out story. What I'd love to see is full voice acting like we had in Slay The Princess, but with the absolute labyrinth of dialogue paths, that's understandably something that might be a bit of an undertaking.
Media

Related
Related
Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
This and every other Pro feature is free until October 20, 2026. A free account is all it takes.
Reviews, worldwide (the counter carries no country): 5.14/day in the week to Jul 30 → 7/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 23 chart moves that followed a price cut of more than 20% went a median of 14 places towards #1, and the 2,420 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English
Build ids and update times come straight from Steam's PICS — the same source SteamDB reads. Patch history grows as we record new builds.
Hours played at review time, across 853 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
compelling plot with great variety, and truly a game where your choices do matter. It also mimics the experience of tabletop where the player can do the most unexpected things, like in EP1, you can troll by replacing mac and cheese with rats. WTF, dude?
it the best visual novel I have ever played
♥♥♥♥♥♥♥ what?
good story, good dialogue, great music, plenty of things to do, and a development team not shrouded in controversy, all you can ever ask for a visual novel, 10/10 IGN
This game is so peak, can't wait to play AT LEAST 10 times.
The game is great! Give it a shot! The story is very well written and quite deep. It grabs you immediately. The atmosphere you're thrown into is difficult for me to describe but it feels quite unique. It manages to put you in an almost constant state of unease without being a cheap horror that relies on jump scares and shock factor. There are many possible routes you can thread upon and you can have several playthroughs that are considerably different. Additionally, the devs seem to be actively working on the game and besides adding more content to progress the game further, they also rework and expand the content that is already there which makes consecutive runs even on the paths you've already trodden before fun and interesting. With every run you find more and more details about the story. Overall a great game with great replay value! Highly recommend!
Will probably update this review after I've done a few more runs but it's clear that lots of thought has been put into each trait and how it affects dialogue options and approaches to given situations. The responsiveness and story branching is quite incredible too! As for the story itself, I've been having a blast. Widows Bay if it was a visual novel vibes.
I've played a number of visual novels, some to absolute completion, but this is on another level with the massive ambition. The game is always giving you a lot of dialog choices, almost an absurd amount sometimes, but it avoids common trappings of games using artificial choices and flavor text where it's basically plus one or minus one as a reaction and the higher score is how this character feels about you. In Scarlet Hollow, people do react to your choices and weight their feelings about you, and some people you just can't win over. This game also has a lot of illustrations, they go out of their way to show so many hand drawn locations and character reactions that often change from click to click, they really put in maximum effort. As of typing this, I've barely started episode 4, and in the current early access build, there's 5 finished chapters, a recent patch added 60,000 more words to chapter 5. It's something where I keep thinking about things I'd like to try in the next run, like at the start you pick two traits, I did street smart where you can lie to people, be sneaky, and read people, the other is a brawny strong man type, and the unique options on both are really fun. Then you get options like being book smart or having a natural connection to the supernatural, stuff that sounds like it would be great for a 2nd run, to better understand the esoteric things I can't comprehend now. It's a game that's very character focused, and everyone in the small town is really interesting to get to know, they put in a wide variety of romance options for anyone's taste, like I picked the girl who makes videos investigating the paranormal (which hasn't resulted in much until recently) but I can see the appeal of the burly muscle dad, or the town goth, there's also an old lady who knows more about the towns mysteries that is an option to, if you don't mind dating decades above. This was made by the people who did Slay The Princess, which I really do need to sit down and play more of that, especially as I get closer to the end of the early access content here, having their previous game with a ton of different paths to try out. It'll be cool when this game does get the full release version, and it would really be something time consuming to 100%, but with all the options and different traits, it feels like there's enough here to make each run feel different enough, like the vast options to deal with dangerous or mysterious situations, like I can't brute force my way out of everything, but someone with paranormal gifts could have a better solution. And the game opens with, you can't save everyone, you might not even save yourself. So I'm hoping the skills I have and the choices I make will turn out fine in my first run.
Active players
Estimated daily and monthly active players (DAU/MAU) modeled from peak concurrency.
Players by region
Where this game's players are, estimated from review languages.
Players also reviewed
The games this title's players most often review too — audience affinity.
Related
| Game | Estimated lifetime revenue | Reviews | Review score | Price |
|---|---|---|---|---|
| — | 0 | — | — | |
| $15.8K | 128 | 95% | $7.99 | |
| $14.3K | 33 | 100% | $13.99 | |
| $413 | 1 | 100% | $14.99 | |
| — | 0 | — | — | |
| — | 0 | 96% | — |
Related
| Game | Estimated lifetime revenue | Reviews | Review score | Price |
|---|---|---|---|---|
| $3.1M | 2.2K | 88% | $49.99 | |
| $3.1M | 3.9K | 95% | $44.99 | |
| $3.1M | 2.6K | 59% | $39.99 | |
| $3.1M | 4.8K | 60% | $29.99 | |
| $3.1M | 9.8K | 95% | $19.99 | |
| $3.1M | 4.2K | 52% | $39.99 |