
The combo based incremental! Play crazy builds and pump those numbers! Find legendary items, cast wacky magical spells, and unlock hundreds of upgrades. Decide the fate of your studio and go INFINITE!
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About

PAY 2 WIN is an incremental strategy game about running a game studio. Customize your progression, find epic rewards, and discover clever ways to go infinite, as you're joined by Annie and May, your cute anime-inspired assistants.
Your decisions alter your run and affect your story. One thing is certain - to make it in this industry, you'll need strategy, a bit of luck, and resources. Lots and lots of resources.
The grid represents your game studio, split into tiles on a 2D plane. Grow your office space by completing missions, find rare facilities to place on your grid, and increase their rarity and output. Placing certain facilities together activates unique buffs, combos, and output multipliers that benefit your run, letting you reach greater levels and unlock new progression.
Talents give certain facilities and playstyles passive benefits - Link compatible facilities together to create output chains that force multiply your output. Rare, Legendary items at the end of certain questlines and stories superpower your playthrough and unlock completely new styles of play.

Over 100 unique facilities to pick from! Every playthrough has randomized rewards ranging in rarity from Common to Legendary. Each selectable facility has unique and handcrafted pixel art with a retro vibe, complete with unique animations, effects and sounds sure to keep you wondering what's next!

Specialize your run into one of several unique styles of play, or mix and match to your heart's content! Play a run in a standard idle fashion, gaining buffs and output bonuses based on leaving your game idle, or opt into more active playstyles and select facilities that work with click actions, managing cooldowns, juggling buffs and debuffs, and so much more! The choice is yours!

Cast powerful magic spells that increase output, reduce other cooldowns, or grant other, curious effects. The magic system is fully integrated with your facilities, and they interact with one another, granting secret synergy potentials and letting your curiosity shine as your mastery grows. Learn new combinations, specialize your magic to your playstyle, and even start an apocalypse or two!

You're the new CEO of a failing games studio, and it's your task to take the company from the brink of closure to the top of the charts! How you do this is up to you - at key points in the story, you'll have the option to decide how best to approach problems, resolve scenarios, and alter the course of the story. You're not alone in your quest, however - as your two assistants, Annie, and May, beautifully realized in a cute anime aesthetic, come to your aid. Each of your assistants have their own personalities, preferences, and desires - and it is your job to choose which route to go down!

Experience handcrafted visuals, animations, and effects as you progress through the game. The UI is vibrant, with your assistants, elements, and even the background itself shifting and changing depending on your in-game actions. Plug in your headphones for an auditory feast as you enjoy several futuristic tracks, experience unique sound effects, and more!
Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English**languages with full audio support
Engagement
Hours played at review time, across 45 reviews with recorded playtime.
Reviews
Themes across 45 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
positive critical· bar length = how often the theme comes up
Reviews
numbers get big
incremental game where your choices actually matter and you have to be strategic about how you upgrade your stuff? unheard of Plus it has good VA and fun story
Great game to play when you are watching streams or doing something else. Dev also responds to bugs and suggestions quickly.
I have seen the glory of God in low resolution and it changed my life! A very fun semi-idle game that encourages you to find broken combos, which I enjoy. Amazing voice acting too, and funny dialogue that I didn't want to skip. I appreciate the new game + mode too.
Playing around with builds is super fun, finding things that are broken, resetting, and trying to find new broken things. It's the incremental I've been looking for all my life.
A fun idler with a bunch of options in terms of build choice that can be somewhat limited by what packs you get early, but in a game like this the RNG behind it doesn't feel too bad since you get them all eventually anyway and all it may do is slow you down a bit. Which for an idler means you leave the game open a bit longer, not a big deal. The story is amusing and if it isnt your thing you can just skip every scene and go through the routes to get its unlocks. Each girl has two permanent unlocks and then there's a neutral route as well. The devs are great as well, I had an issue with my save that wouldnt let me progress and despite it being a sunday they responded within a few hours and fixed the save and are working on a permanent fix to the issue, so thats also a big plus. All in all definitely worth playing if you have any interest in idlers as I've spent a surprising amount of time setting up stuff just right. it also has long term achievements, like getting vigintillion or 10^63 dollars.
8/10 edit: they fixed what i was complaining about so its a 10/10 for me The writing and voice acting are both really good. The only complaint I have right now is that you in the report card there's a bar at the bottom saying unlocked story but it doesn't do anything? Idk its just a fun lil slide bar and I think it'd be better served as either a way to replay story bits, or a way to track which part of the story you've viewed and what ones you need to unlock with maybe like a hint on how to get them or something. That feature is also just grey squares with titles under them often of the same name so its a lil confusing to me. Maybe I'm just misunderstanding it or something idk. Overall though I highly recommend the game its pretty good
F*cking addictive. Dopamine levels through the roof. The animations, the graphics, the music... you can tell they put a lot of time and effort into this game. Kudos and thanks for completely ruining my productivity today.
Fun idle game Ran into minor bugs on the dialog skipping but nothing show stopping
this is a fun incremental, ironically not pay 2 win, the main problem I see is that the story content is arbitrarily locked and it is unclear what to do when you want the next story beat, is it money? level? morality?
Related
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Trends
Modeled estimate over time, reconstructed from Steam's monthly review histogram.
Audience
Estimated from the language of this game's reviews — a proxy for where players are, not official Steam demographics.
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