
The combo based incremental! Play crazy builds and pump those numbers! Find legendary items, cast wacky magical spells, and unlock hundreds of upgrades. Decide the fate of your studio and go INFINITE!
Modeled estimate, not a reported figure. How we estimate →
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 0.11/day in the week to Aug 4 → 0/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 26 chart moves that followed a price cut of more than 20% went a median of 7 places towards #1, and the 2,400 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
About

PAY 2 WIN is an incremental strategy game about running a game studio. Customize your progression, find epic rewards, and discover clever ways to go infinite, as you're joined by Annie and May, your cute anime-inspired assistants.
Your decisions alter your run and affect your story. One thing is certain - to make it in this industry, you'll need strategy, a bit of luck, and resources. Lots and lots of resources.
The grid represents your game studio, split into tiles on a 2D plane. Grow your office space by completing missions, find rare facilities to place on your grid, and increase their rarity and output. Placing certain facilities together activates unique buffs, combos, and output multipliers that benefit your run, letting you reach greater levels and unlock new progression.
Talents give certain facilities and playstyles passive benefits - Link compatible facilities together to create output chains that force multiply your output. Rare, Legendary items at the end of certain questlines and stories superpower your playthrough and unlock completely new styles of play.

Over 100 unique facilities to pick from! Every playthrough has randomized rewards ranging in rarity from Common to Legendary. Each selectable facility has unique and handcrafted pixel art with a retro vibe, complete with unique animations, effects and sounds sure to keep you wondering what's next!

Specialize your run into one of several unique styles of play, or mix and match to your heart's content! Play a run in a standard idle fashion, gaining buffs and output bonuses based on leaving your game idle, or opt into more active playstyles and select facilities that work with click actions, managing cooldowns, juggling buffs and debuffs, and so much more! The choice is yours!

Cast powerful magic spells that increase output, reduce other cooldowns, or grant other, curious effects. The magic system is fully integrated with your facilities, and they interact with one another, granting secret synergy potentials and letting your curiosity shine as your mastery grows. Learn new combinations, specialize your magic to your playstyle, and even start an apocalypse or two!

You're the new CEO of a failing games studio, and it's your task to take the company from the brink of closure to the top of the charts! How you do this is up to you - at key points in the story, you'll have the option to decide how best to approach problems, resolve scenarios, and alter the course of the story. You're not alone in your quest, however - as your two assistants, Annie, and May, beautifully realized in a cute anime aesthetic, come to your aid. Each of your assistants have their own personalities, preferences, and desires - and it is your job to choose which route to go down!

Experience handcrafted visuals, animations, and effects as you progress through the game. The UI is vibrant, with your assistants, elements, and even the background itself shifting and changing depending on your in-game actions. Plug in your headphones for an auditory feast as you enjoy several futuristic tracks, experience unique sound effects, and more!
Add-ons
Each DLC is estimated with the same model as a game, then summed — a modeled figure, not reported DLC sales.
Engagement
Reviews
Themes across 54 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
Great ADHD game lmao
5 stars
Too overwhelming to me.
Media

Related
Related
Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
This and every other Pro feature is free until October 20, 2026. A free account is all it takes.
Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English**languages with full audio support
Hours played at review time, across 54 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
Great game to play when you are watching streams or doing something else. Dev also responds to bugs and suggestions quickly.
Short-ish, fun and silly. It's worth playing but I also got through the base game and the NG+ in about 10 hours
Text is too small.
I have seen the glory of God in low resolution and it changed my life! A very fun semi-idle game that encourages you to find broken combos, which I enjoy. Amazing voice acting too, and funny dialogue that I didn't want to skip. I appreciate the new game + mode too.
Playing around with builds is super fun, finding things that are broken, resetting, and trying to find new broken things. It's the incremental I've been looking for all my life.
A fun idler with a bunch of options in terms of build choice that can be somewhat limited by what packs you get early, but in a game like this the RNG behind it doesn't feel too bad since you get them all eventually anyway and all it may do is slow you down a bit. Which for an idler means you leave the game open a bit longer, not a big deal. The story is amusing and if it isnt your thing you can just skip every scene and go through the routes to get its unlocks. Each girl has two permanent unlocks and then there's a neutral route as well. The devs are great as well, I had an issue with my save that wouldnt let me progress and despite it being a sunday they responded within a few hours and fixed the save and are working on a permanent fix to the issue, so thats also a big plus. All in all definitely worth playing if you have any interest in idlers as I've spent a surprising amount of time setting up stuff just right. it also has long term achievements, like getting vigintillion or 10^63 dollars.
May our loathsome paypiggies surrender every last drop of glinting gold! As an incremental game Pay2Win adds so much flavor and charm into the genre that I could not help but get hooked into the game. From the stand out soundtrack, to the theory crafting money making layouts, and the charming dialogues throughout the game everything is filled with some kind of passion. To me the most charming sections of the game is the onslaught of satirical mocking of the gaming industry where not even consumer are safe from mockery. The story in this incremental game focuses on, guess what, making money in whatever way possible: scamming the consumers, witchcraft, or even making quality games that people want to buy. This sets up the scene to implicitly show off how your building layouts are viewed in game. The many different ways to build up your empire adds a lot to the replayability, and theory crafting the best layouts my feeble mind can is a ton of fun for me. The various endings are a ton of fun to listen to, and the true ending is a well done sappy happy ending especially if you watch the other endings first. The art direction, voice acting, and music are all fantastic and stand out a ton to me. While there isn't much to the art itself, it does a good job of clearly conveying what everything is without overpowering everything else. The music track while limited is a real bop. While I am not some snob or connoisseur for voice acting I personally think that the VA's did a fantastic job conveying their lines and adding in just the right amount emotion that did a fantastic job making me feel excited, happy, or wildly uncomfortable in the different scenes. The dev special secret scene really showed how fantastic the voice acting was and it really had me laughing hard. I have had a ton of fun playing Pay2Win and this game deserves every bit of love I can give it. While there are still bugs, achievements not unlocking, and mild optimization issues I still think that Pay2Win is well worth every penny for how fun I had with it.
Selling now
See how fast this game is selling right now — estimated copies and revenue per day from recent review growth.
Players by region
Where this game's players are, estimated from review languages.
Related
| Game | Estimated lifetime revenue | Reviews | Review score | Price |
|---|---|---|---|---|
| $31.9K | 165 | 90% | $9.99 | |
| $31.9K | 199 | 87% | $4.99 | |
| $31.9K | 67 | 85% | $11.99 | |
| $31.9K | 491 | 91% | $4.94 | |
| $31.9K | 193 | 85% | $11.99 | |
| $31.9K | 198 | 90% | $7.99 |
Related
| Game | Estimated lifetime revenue | Reviews | Review score | Price |
|---|---|---|---|---|
| $1.1K | 0 | — | $4.99 | |
| $217.2K | 456 | 93% | $14.99 | |
| $60.5K | 266 | 88% | $10.99 | |
| $1.6K | 17 | 59% | $2.99 | |
| $279 | 1 | 100% | $9.99 | |
| $343 | 4 | 25% | $4.99 |