
The combo based incremental! Play crazy builds and pump those numbers! Find legendary items, cast wacky magical spells, and unlock hundreds of upgrades. Decide the fate of your studio and go INFINITE!
Modeled estimate, not a reported figure. How we estimate →
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 0.11/day in the week to Aug 4 → 0/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 26 chart moves that followed a price cut of more than 20% went a median of 7 places towards #1, and the 2,400 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
About

PAY 2 WIN is an incremental strategy game about running a game studio. Customize your progression, find epic rewards, and discover clever ways to go infinite, as you're joined by Annie and May, your cute anime-inspired assistants.
Your decisions alter your run and affect your story. One thing is certain - to make it in this industry, you'll need strategy, a bit of luck, and resources. Lots and lots of resources.
The grid represents your game studio, split into tiles on a 2D plane. Grow your office space by completing missions, find rare facilities to place on your grid, and increase their rarity and output. Placing certain facilities together activates unique buffs, combos, and output multipliers that benefit your run, letting you reach greater levels and unlock new progression.
Talents give certain facilities and playstyles passive benefits - Link compatible facilities together to create output chains that force multiply your output. Rare, Legendary items at the end of certain questlines and stories superpower your playthrough and unlock completely new styles of play.

Over 100 unique facilities to pick from! Every playthrough has randomized rewards ranging in rarity from Common to Legendary. Each selectable facility has unique and handcrafted pixel art with a retro vibe, complete with unique animations, effects and sounds sure to keep you wondering what's next!

Specialize your run into one of several unique styles of play, or mix and match to your heart's content! Play a run in a standard idle fashion, gaining buffs and output bonuses based on leaving your game idle, or opt into more active playstyles and select facilities that work with click actions, managing cooldowns, juggling buffs and debuffs, and so much more! The choice is yours!

Cast powerful magic spells that increase output, reduce other cooldowns, or grant other, curious effects. The magic system is fully integrated with your facilities, and they interact with one another, granting secret synergy potentials and letting your curiosity shine as your mastery grows. Learn new combinations, specialize your magic to your playstyle, and even start an apocalypse or two!

You're the new CEO of a failing games studio, and it's your task to take the company from the brink of closure to the top of the charts! How you do this is up to you - at key points in the story, you'll have the option to decide how best to approach problems, resolve scenarios, and alter the course of the story. You're not alone in your quest, however - as your two assistants, Annie, and May, beautifully realized in a cute anime aesthetic, come to your aid. Each of your assistants have their own personalities, preferences, and desires - and it is your job to choose which route to go down!

Experience handcrafted visuals, animations, and effects as you progress through the game. The UI is vibrant, with your assistants, elements, and even the background itself shifting and changing depending on your in-game actions. Plug in your headphones for an auditory feast as you enjoy several futuristic tracks, experience unique sound effects, and more!
Add-ons
Each DLC is estimated with the same model as a game, then summed — a modeled figure, not reported DLC sales.
Engagement
Reviews
Themes across 54 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
this is a fun incremental, ironically not pay 2 win, the main problem I see is that the story content is arbitrarily locked and it is unclear what to do when you want the next story beat, is it money? level? morality?
The deck building/combo aspect is neat. Theres also some wacky visual novel plot to it, but i just want number to go up. If you like incremental games i think it is actually worth $10.
numbers get big
Media

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Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
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Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English**languages with full audio support
Hours played at review time, across 54 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
Very cool game, loved cucking May.
pretty funny visual novel, and the linking system is great... P.S if you watch the next gen cutscene over and over you get infinite excavator machines... should probably fix that
Funny Game where dopamine goes weeee
Веселая, не муторная, на 3-4 часа. Даже вполне реиграбельно
Too much randomness locking you out of any real synergy between different components. Rerolling links does little to help and ends up wasting resources as each attempt gets more expensive. Upgrading crappy components is a waste of resources and there are too many components that are a waste of space. Unlocking tiles for a specific configuration of existing components and then drawing a new component that is useless under the current unlocked layout. I did get to the "ending" with my first run, but more than half of the components on my board were just taking up space to complete links. All of the things each of those components were meant to do was rendered meaningless without full access to every component from every pack. The only real upside to the game was the fun little story, but that didn't even feel worth all the effort by the end.
This game is beautiful. The mechanics ask the player to strategize rather than mindlessly buying whatever upgrades are available to them, something a lot of incremental games are sorely lacking. Story. Dialogue. This is one of two incremental games I've played that has actually utilised those. For something so omnipresent in any other genre, it's a breath of fresh air to see them here. Speaking of which, May and Annie's differing personalities make the story events something to look forward to, meaning this game has incentive beyond simply watching numbers go up. This is easily a top three incremental for me. So few of them have this level of originality and you would be hard pressed to find one that stands out half as much as this. I can't recommend it enough.
10 unpaid interns making me money Incremental game farms dopamine brrrrr
Selling now
See how fast this game is selling right now — estimated copies and revenue per day from recent review growth.
Players by region
Where this game's players are, estimated from review languages.
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