
The combo based incremental! Play crazy builds and pump those numbers! Find legendary items, cast wacky magical spells, and unlock hundreds of upgrades. Decide the fate of your studio and go INFINITE!
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About

PAY 2 WIN is an incremental strategy game about running a game studio. Customize your progression, find epic rewards, and discover clever ways to go infinite, as you're joined by Annie and May, your cute anime-inspired assistants.
Your decisions alter your run and affect your story. One thing is certain - to make it in this industry, you'll need strategy, a bit of luck, and resources. Lots and lots of resources.
The grid represents your game studio, split into tiles on a 2D plane. Grow your office space by completing missions, find rare facilities to place on your grid, and increase their rarity and output. Placing certain facilities together activates unique buffs, combos, and output multipliers that benefit your run, letting you reach greater levels and unlock new progression.
Talents give certain facilities and playstyles passive benefits - Link compatible facilities together to create output chains that force multiply your output. Rare, Legendary items at the end of certain questlines and stories superpower your playthrough and unlock completely new styles of play.

Over 100 unique facilities to pick from! Every playthrough has randomized rewards ranging in rarity from Common to Legendary. Each selectable facility has unique and handcrafted pixel art with a retro vibe, complete with unique animations, effects and sounds sure to keep you wondering what's next!

Specialize your run into one of several unique styles of play, or mix and match to your heart's content! Play a run in a standard idle fashion, gaining buffs and output bonuses based on leaving your game idle, or opt into more active playstyles and select facilities that work with click actions, managing cooldowns, juggling buffs and debuffs, and so much more! The choice is yours!

Cast powerful magic spells that increase output, reduce other cooldowns, or grant other, curious effects. The magic system is fully integrated with your facilities, and they interact with one another, granting secret synergy potentials and letting your curiosity shine as your mastery grows. Learn new combinations, specialize your magic to your playstyle, and even start an apocalypse or two!

You're the new CEO of a failing games studio, and it's your task to take the company from the brink of closure to the top of the charts! How you do this is up to you - at key points in the story, you'll have the option to decide how best to approach problems, resolve scenarios, and alter the course of the story. You're not alone in your quest, however - as your two assistants, Annie, and May, beautifully realized in a cute anime aesthetic, come to your aid. Each of your assistants have their own personalities, preferences, and desires - and it is your job to choose which route to go down!

Experience handcrafted visuals, animations, and effects as you progress through the game. The UI is vibrant, with your assistants, elements, and even the background itself shifting and changing depending on your in-game actions. Plug in your headphones for an auditory feast as you enjoy several futuristic tracks, experience unique sound effects, and more!
Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English**languages with full audio support
Engagement
Hours played at review time, across 45 reviews with recorded playtime.
Reviews
Themes across 45 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
positive critical· bar length = how often the theme comes up
Reviews
Yes! 10/10 Story/Comedy bits for no reason! The incrementel and idle parts are just the extra on top.
Really enjoying it so far, took a little bit to get my head around it but now I'm ready to 100% it. Devs also seem super receptive to feedback so looking good for the future!
10 unpaid interns making me money Incremental game farms dopamine brrrrr
Very cool game, loved cucking May.
Mechanics aren't especially interesting, writing is especially annoying.
The deck building/combo aspect is neat. Theres also some wacky visual novel plot to it, but i just want number to go up. If you like incremental games i think it is actually worth $10.
Веселая, не муторная, на 3-4 часа. Даже вполне реиграбельно
Скрытый бриллиант idle игр (Как визуальная новела мне игра ещё больше понравилась). Но контента маловато
5 stars
Great game I very much enjoyed it. However I have one major issue with it that I feel people should be aware of which is the fact there is no autosave feature from what I see 6 hours in. To put it bluntly I lost about 6.4 hours of progress to that fact. Which because the game is fun and has a lot of different options I can move on from. But I imagine for others it would make or break the experience if you don't know or accidentally assume so and lost hours of progress like I did. I hope they add a autosave in the future and this review will definitely be adjusted if they do. But for now that's how I feel and that's how I feel and how things are.
Related
Related
Trends
Modeled estimate over time, reconstructed from Steam's monthly review histogram.
Audience
Estimated from the language of this game's reviews — a proxy for where players are, not official Steam demographics.
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