
Explore a cursed Japanese town! Recruit mascot friends and come to the rescue when disaster strikes! Solve the mystery of your exile! Help a living finger work through her many anger issues! Turn Promise Mascot Agency into the best agency in Japan in this open-world narrative adventure!
Modeled estimate, not a reported figure. How we estimate →
Each in the currency that store quoted — not converted: the gap between two rows is the publisher's pricing, not an exchange rate.
Every market we collect.
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 1.86/day in the week to Sep 5 → 1.71/day in the week after.
About
From the creators of Paradise Killer comes a mind-bending open-world narrative adventure mascot management simulator where mascots are more than just symbols - they’re unpredictable forces of nature! Step into the chaos, unravel the conspiracies, drive a tiny truck and try to keep it all together in Promise Mascot Agency!

You thought mascots were just fluffy, innocent brand ambassadors? Think again. The Mascots are all living, breathing, fully formed personalities, with dreams, fears, and the occasional breakdowns of their own- just like us! Whether it’s Trororo, a charming cat who’s a little too obsessed with "adult video" or sweet, silken To-Fu, who can’t stop sobbing, your job is to befriend, mentor, and (hopefully) get these mascots to finish their jobs without causing a major catastrophe.

Sending your mascots out to work is never as easy as it sounds. One minute they’re promoting delicious food, the next they’re stuck in a doorway or starting a kitchen inferno. Need help? Good thing Kaso-Machi is full of intrepid everyday heroes ready to lend a hand (if you’ve managed to befriend them, of course). Unlock Hero Cards, featuring Kaso-Machi’s lovable local weirdos like Captain Sign, Japan’s only road-sign superhero (don’t ask questions), or Mama-San, a bar owner with a serious latex collection. These heroes will step in to provide help when your mascots inevitably lose control.

Kaso-Machi is a town full of secrets, and Michi isn’t just stuck in an office managing mascots - he’s on the road in his rusty (but upgradeable!) Kei Truck. This nifty little ride may look like a heap of junk, but with a few tweaks, it’ll have nitro boosts, glider wings, and even the ability to launch Pinky☆ - Michi’s maniacal mascot assistant - like a missile. Use your truck to explore the strange, forgotten town, unlock collectibles, and uncover hidden mysteries. Who knew a Kei Truck could be your best friend in a town where literally everything else hates you?!

Exiled after an ambush that left his clan in shambles, Michi finds himself piecing together the mystery of what really happened, while the town seems to actively conspire against him. Nightmare spirits seem a little too interested in your business, and there’s an ever-present sense that something’s very, very wrong in this place…

Think you can resist? Think again. The mascots know where you live. Step into the world of Promise Mascot Agency and claim your place in this brave new world of mascot domination.
Sums Steam only; PlayStation, Nintendo publish no volume signal, so the true total is higher by an unknown amount.
| Store | Price | Audience | Score | Chart | Est. revenue |
|---|---|---|---|---|---|
SteamYou are here | $24.99 | 2.8Kreviews | 96% | — | $2.7M |
| $24.99 | 1.5Kratings | 95% | — | not modelled | |
Updates
Build ids and update times come straight from Steam's PICS — the same source SteamDB reads. Patch history grows as we record new builds.
Engagement
Reviews
Themes across 141 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
Kaizen game works, if it does anything well, it is atmosphere. Like paradise killer the world is enthralling. Can't put it down. And the art and characters are excellent as expected from kaizen
整體來說還不錯
A fun, and surprisingly earnest, anarchic open world, crime story and mascot management game. Weird and wonderful if slightly unfocused. Promise Mascot Agency is definitely one of the weirder games I've ever played. You play as Michi, (voiced by the legendary Takaya Kuroda) a disgraced Yakuza enforcer, exiled to a small town to run a failing business to recoup the 12 billion Yen you lost in a deal gone wrong. Oh and for some reason mascots are living sentient beings that exist in this world and the business is a Mascot agency. This mismatch of tones should be a recipe for disaster, yet Kaizen Game Works manages to blend a serious and surprisingly earnest crime drama with a bizarre and chaotic magical world. It's a game where you can have a serious conversation about Yakuza politics while standing next to giant anthropomorphic pinky finger called Pinky. The bizarre mix of tones extends from the narrative to gameplay. Most of the gameplay consists of two main parts, open world driving and mascot management. You drive around the island in Michi's beat up old pickup truck. The open world gameplay mostly consists of driving from location to location and gathering up the hundreds of collectible's scattered around. Luckily you can find a bevy of absurd upgrades for the pickup that range from a speed boost to the ability to glide long distances. The driving is fun enough and once you begin to collect upgrades it not only makes getting around quicker but also adds much needed variety to the traversal mechanics. The second half of the game is mascot management. As you drive around you can hire mascots for your agency. Once you negotiate rates with them, they can be sent out on gigs to earn cash for the agency. This cash can be spent on the agency or the town which unlocks higher paying gigs for the mascots. This creates a simple yet satisfying feed-back loop and gives the player a real sense of progression and purpose. While I thoroughly enjoyed my time with PMA, it definitely has it's flaws. The lack of diversity in its open world gameplay and mission design really begins to hold the game back, especially in its later hours. While the island is fun to explore at first, after you've driven around it for the twentieth time, it starts to get pretty stale. While meeting new characters and unravelling the crime drama at the heart of the game is inherently compelling, the fact most of that consists of just driving point to point is really disappointing. In a similar vein, the management aspect of the game lacks depth. Once you've invested in some items that reduce failure chance, it just amounts to sending whichever mascots you have available to the highest paying jobs. Similarly negotiating with mascots to join the agency presents the player with a variety of choices. But once you realise that all mascots will accept the same 3 options, it just becomes a small speed bump to getting mascots. Ultimately PMA is a highly enjoyable and bizarre game. It mixes the weird and earnest in a way I've rarely seen. While it is held back by the lack of meaningful gameplay systems and engaging side content, the great narrative and wonderful characters make this an easy recommend.
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Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
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Reviews, worldwide (the counter carries no country): 1.29/day in the week to Jul 24 → 2/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 24 chart moves that followed a price cut of more than 20% went a median of 9 places towards #1, and the 2,404 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English, French, German, Spanish - Spain, Japanese, Simplified Chinese
| $24.99 |
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| — |
| — |
| not modelled |
Matched by title — a reused name can pair the wrong games. * is a critic aggregate. Prices and positions are each store's United States storefront; Epic charts worldwide. Audience and Score too, except Steam's, which is worldwide.
Hours played at review time, across 141 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
It speaks to the quality of the writing how much I ended up loving Pinky, a Mascot styled after the severed pinky finger of a Yakuza. The same goes for pretty much all of the very silly Mascots, as well as many of the supporting cast and of course the main character Michi. The voice acting is also all around fantastic, but Pinky's VA especially really killed it! Gameplay is pretty chill all around, explore and island full of stuff to collect and some minigames to play. There's technically speaking a timer ticking down, which can be stressful for some people, but it's so slow and you can regularly stock up your timer that it was pretty much a non-issue on normal difficulty. For those that really don't want to deal with that though, I saw that you can change the timer in the accessability options :) (To-Fu, my beloved <3)
Loved driving around in the little truck!! It's very much a collect-a-thon but the characters are cute and the voice acting is great. I loved the juxtaposition of the cosy Yakuza theme. The end of the game does drag a bit as the characters info dump a lot of the details you might have missed (or forgotten) when doing all the side quests but despite that, the story is still fairly solid and the characters are loveable. I would have loved some post-game quests to do. Pinkie looks gross as heck, but don't let that put you off. She grows on you, trust me!
Saw this game mentioned in YT by a reviewer calling it interesting and unique and tried it. Driving on the open-world was fun as heck, esp with upgrades that allows your truck do some some funky ♥♥♥♥. Characters are unique and memorable, the jankiness contributes to the charm. The card-game seems fun but it's just a stat-check, easy as heck once you get them upgraded to the point mascots needing help becomes a slog. There's not much reward in engaging with it, you just get extra money and that's it - which brings me to the next point. I wish there were more ways to use up money. Another problem is with the early game main quest where we need to deposit money regularly. I actually game over-ed a few times because I started the main quest too early without a good source of income yet. Starting over the day before was a pain in the ass so I just CE and gave myself 150k yen to buy myself time. Not long after I was able to sustain it regularly. Overall good indie game, would rec for the story and gameplay.
Incredible little game. Loved the story. Love the diversity of the VA's Having a british-japanese accented character was really unique, I wish more games/anime did that.
This game is a work of art. Pinky is best girl. Although the game is about mascots no one is a caricature and even the side npcs are well fleshed out. I really enjoyed the small Japan town setting and Showa stylizations. 9/10
10/10, would trust Pinky to disappear my enemies any day. In all seriousness, the core gameplay loop is great casual fun, the truck mechanics are pretty satisfying, especially the generous gliding and boosting mechanics. There are lots of little touches I really appreciate (like disabling collision detection on tall trees - everything else has it by default, but it woul be a pain to glide around the mountains if they didn't, or that gliding passively regens your boost, so you can fly pretty much anywhere). The characters are highly eccentric but quite likeable. It's also got a surprisingly good story, one that has plenty of intrigue and suspense while also being realistic about the yakuza and not excessively glorifying them. Give it a shot!
After the delightful Paradise Killer, I was worried that the studio couldn't possibly have another banger up their sleeves. And boy how I was proven wrong. Promise Mascot Agency is a divine blending of open world exploration, narrative story, and bizarre worldbuilding. The way that the world grows around you mirrors the story and YOU start feeling attached to the characters and the success of the island in a way that few games have managed to pull off. Sometimes it's just great to drive around, sending mascots off for events, chilling to the sublime soundtrack. Oh, a thing over here... let's go check it out.
Players by region
Where this game's players are, estimated from review languages.
Players also reviewed
The games this title's players most often review too — audience affinity.
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