Pricing index

Wales Interactive regional pricing index

How Wales Interactive prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 23 priced games (37 store copies).

Market	Wales Interactive	Every publisher	Difference	Pairs	Not converted	Outliers
United Kingdom	approximately 1.06	approximately 1.11	4% below market	33	—	—
Germany	approximately 1.12	approximately 1.12	at market	33	—	—
France	approximately 1.12	approximately 1.12	at market	33	—	—
Japan	approximately 0.73	approximately 0.75	3% below market	33	—	—
Canada	approximately 0.88	approximately 0.91	4% below market	37	—	—
Australia	approximately 1.03	approximately 1.04	at market	33	—	—
Brazil	approximately 0.71	approximately 0.70	2% above market	36	—	—
South Korea	approximately 0.79	approximately 0.92	13% below market	26	—	—
Mexico	approximately 0.94	approximately 0.87	7% above market	37	—	—
Russia	approximately 1.00	approximately 0.53	89% above market	33	—	—
China	approximately 0.48	approximately 0.54	12% below market	26	—	—
Türkiye	approximately 0.28	approximately 0.59	53% below market	18	—	14
Poland	approximately 1.08	approximately 1.09	1% below market	33	—	—
Ukraine	approximately 0.56	approximately 0.56	1% below market	33	—	—

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

Game	UK	DE	FR	JP	CA	AU	BR	KR	MX	RU	CN	TR	PL	UA
BloodshoreEpic	approximately 1.05	approximately 1.01	approximately 1.01	approximately 0.61	approximately 0.81	approximately 0.98	approximately 0.54	approximately 0.76	approximately 0.49	approximately 0.35	approximately 0.46	approximately 0.28	approximately 1.06	approximately 0.41
BloodshoreXbox	approximately 1.16	approximately 1.15	approximately 1.15	approximately 0.74	approximately 0.90	approximately 1.07	approximately 0.71	approximately 0.92	approximately 1.04	approximately 1.00	approximately 1.04	outlier	approximately 1.23	approximately 0.57
Coffin DodgersXbox	approximately 1.06	approximately 1.12	approximately 1.12	approximately 0.74	approximately 0.88	approximately 1.05	approximately 0.74	approximately 0.93	approximately 0.95	approximately 1.00	—	outlier	approximately 1.18	approximately 0.57
Dead ResetEpic	approximately 1.05	approximately 1.01	approximately 1.01	approximately 0.62	approximately 0.80	approximately 0.97	approximately 0.51	approximately 0.76	approximately 0.49	approximately 0.36	approximately 0.47	approximately 0.28	approximately 1.08	approximately 0.41
Dead ResetXbox	approximately 1.15	approximately 1.12	approximately 1.12	approximately 0.74	approximately 0.89	approximately 1.05	approximately 0.73	—	approximately 0.99	approximately 1.00	approximately 1.04	approximately 0.58	approximately 1.19	approximately 0.57
Don't Knock TwiceXbox	approximately 1.11	approximately 1.12	approximately 1.12	approximately 0.73	approximately 0.90	approximately 1.06	approximately 0.74	approximately 0.95	approximately 0.96	approximately 1.00	—	outlier	approximately 1.17	approximately 0.58
Five DatesXbox	approximately 1.02	approximately 1.14	approximately 1.14	approximately 0.73	approximately 0.92	approximately 1.05	approximately 0.72	—	approximately 0.99	approximately 1.00	approximately 1.01	outlier	approximately 1.20	approximately 0.56
Heart of the ForestEpic	approximately 1.05	approximately 1.01	approximately 1.01	approximately 0.62	approximately 0.81	approximately 0.97	approximately 0.52	approximately 0.76	approximately 0.49	approximately 0.36	approximately 0.46	approximately 0.28	approximately 1.07	approximately 0.41
I Saw Black CloudsEpic	approximately 1.05	approximately 1.02	approximately 1.02	approximately 0.62	approximately 0.81	approximately 0.98	approximately 0.52	approximately 0.76	approximately 0.50	approximately 0.35	approximately 0.46	approximately 0.28	approximately 1.08	approximately 0.41
Infinity RunnerXbox	approximately 1.07	approximately 1.13	approximately 1.13	approximately 0.74	approximately 0.71	approximately 1.04	approximately 0.73	approximately 0.95	approximately 0.72	approximately 1.00	—	—	approximately 1.02	approximately 0.57
Into the Slimy MinesEpic	approximately 1.05	approximately 1.01	approximately 1.01	approximately 0.61	approximately 0.81	approximately 0.98	approximately 0.54	approximately 0.76	approximately 0.49	approximately 0.35	approximately 0.46	approximately 0.28	approximately 1.06	approximately 0.41
Knee DeepXbox	approximately 1.06	approximately 1.12	approximately 1.12	approximately 0.74	approximately 0.70	approximately 1.04	approximately 0.39	—	approximately 0.72	approximately 1.00	—	outlier	approximately 1.02	approximately 0.57
Late ShiftEpic	approximately 1.05	approximately 1.01	approximately 1.01	approximately 0.62	approximately 0.81	approximately 0.97	approximately 0.52	approximately 0.76	approximately 0.49	approximately 0.36	approximately 0.46	approximately 0.28	approximately 1.07	approximately 0.41
Late ShiftGOG	approximately 1.02	approximately 1.12	approximately 1.12	approximately 1.00	approximately 0.76	approximately 0.87	approximately 0.40	approximately 1.00	approximately 0.40	approximately 0.26	approximately 0.48	approximately 0.94	approximately 0.93	approximately 0.26
Late ShiftSteam	approximately 1.14	approximately 1.11	approximately 1.11	approximately 0.72	approximately 0.92	approximately 1.02	approximately 0.62	approximately 0.83	approximately 0.65	approximately 0.44	approximately 0.58	approximately 0.53	approximately 1.17	approximately 0.48
Late ShiftXbox	approximately 1.12	approximately 1.13	approximately 1.13	approximately 0.73	approximately 0.90	approximately 1.06	approximately 0.73	—	approximately 0.95	approximately 1.00	approximately 1.05	outlier	approximately 1.19	approximately 0.58
Maid of SkerEpic	approximately 1.05	approximately 1.02	approximately 1.02	approximately 0.63	approximately 0.82	approximately 0.98	approximately 0.52	approximately 0.75	approximately 0.50	approximately 0.36	approximately 0.47	approximately 0.29	approximately 1.08	approximately 0.41
Maid of SkerGOG	approximately 1.06	approximately 1.13	approximately 1.13	approximately 0.65	approximately 0.82	approximately 0.97	approximately 0.37	approximately 1.00	approximately 0.54	approximately 0.22	approximately 0.47	approximately 0.46	approximately 0.93	approximately 0.49
Maid of SkerSwitch	—	—	—	—	approximately 0.84	—	—	—	approximately 1.00	—	—	—	—	—
Maid of SkerSteam	approximately 1.07	approximately 1.15	approximately 1.15	approximately 0.65	approximately 0.83	approximately 1.02	approximately 0.37	approximately 0.75	approximately 0.55	approximately 0.22	approximately 0.48	approximately 0.50	approximately 0.95	approximately 0.29
Maid of SkerXbox	approximately 1.07	approximately 1.13	approximately 1.13	approximately 0.73	approximately 0.90	approximately 1.04	approximately 0.73	—	approximately 0.96	approximately 1.00	approximately 1.07	approximately 0.30	approximately 1.18	approximately 0.57
Mia and the Dragon PrincessEpic	approximately 1.05	approximately 1.02	approximately 1.02	approximately 0.62	approximately 0.81	approximately 0.98	approximately 0.52	approximately 0.75	approximately 0.50	approximately 0.36	approximately 0.46	approximately 0.28	approximately 1.08	approximately 0.41
Night BookXbox	approximately 1.02	approximately 1.12	approximately 1.12	approximately 0.73	approximately 0.92	approximately 1.04	approximately 0.74	approximately 0.94	approximately 0.98	approximately 1.00	approximately 1.01	outlier	approximately 1.18	approximately 0.56
SIMULACRAXbox	approximately 1.10	approximately 1.14	approximately 1.14	approximately 0.74	approximately 0.88	approximately 1.05	approximately 0.72	approximately 0.92	approximately 0.98	approximately 1.00	—	outlier	approximately 1.20	approximately 0.57
Soul AxiomXbox	approximately 1.11	approximately 1.12	approximately 1.12	approximately 0.73	approximately 0.90	approximately 1.06	approximately 0.74	approximately 0.95	approximately 0.95	approximately 1.00	—	outlier	approximately 1.18	approximately 0.58

Copies 1–25 of 37 priced store copies, by name; the medians above use all of them.

Set aside

Outliers

14 price pairs came out below 0.10 or above 3.00 times the US price and are in no median or count above. A ratio that far out is almost always ours rather than the store’s: each side is the latest price seen on the same day, sale or not, so a US sale price can meet another market’s full price on the day a sale starts or ends. The two prices are shown so you can judge.

Game	Market	Ratio	Local price	US price	Day
Knee DeepXbox	Türkiye	approximately 0.05	TRY 39.00	$14.99	2026-10-12
The Infectious Madness of Doctor DekkerXbox	Türkiye	approximately 0.06	TRY 36.25	$12.99	2026-10-15
Late ShiftXbox	Türkiye	approximately 0.06	TRY 35.00	$12.49	2026-10-16
Night BookXbox	Türkiye	approximately 0.06	TRY 36.25	$12.99	2026-10-08
The ComplexXbox	Türkiye	approximately 0.06	TRY 36.25	$12.99	2026-10-08
Soul AxiomXbox	Türkiye	approximately 0.06	TRY 35.00	$12.49	2026-10-14
The Shapeshifting DetectiveXbox	Türkiye	approximately 0.06	TRY 36.25	$12.99	2026-10-02
Don't Knock TwiceXbox	Türkiye	approximately 0.06	TRY 35.00	$12.49	2026-10-12
Five DatesXbox	Türkiye	approximately 0.06	TRY 36.25	$12.99	2026-09-29
The BunkerXbox	Türkiye	approximately 0.06	TRY 56.25	$19.99	2026-10-14
Coffin DodgersXbox	Türkiye	approximately 0.06	TRY 33.75	$11.99	2026-10-14
Ten DatesXbox	Türkiye	approximately 0.06	TRY 45.00	$15.99	2026-09-25
SIMULACRAXbox	Türkiye	approximately 0.06	TRY 33.75	$11.99	2026-09-27
BloodshoreXbox	Türkiye	approximately 0.06	TRY 42.50	$14.99	2026-09-21

Against comps

Markets priced off their comps

Of Wales Interactive's 2 paid Steam games with a regional price in the last 30 days, the 2 with a list price in the US and another market on the same day, highest modeled revenue first. For each, the markets whose list-price ratio sits more than 15% above or below the median of comparable Steam games (shared tags, list price ±30%) — measured prices, not estimates. A market with fewer than 5 comps priced is not counted either way; comps n is the range across the game’s markets. Each game links to its full audit and method. The audit reads list prices only, while the pricing index takes each copy’s latest price whether on sale or not, so a game’s ratio here can differ from its ratio there. Counted over each game's first 5 markets, the ones its audit shows everyone; the rest are Pro.

Game	Markets	Above	Below	Comps n
Late Shift	5	—	—	38–40
Maid of Sker	5	—	—	39–40

Against comps