Pricing index

THQ regional pricing index

How THQ prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 11 priced games.

Market	THQ	Every publisher	Difference	Pairs	Not converted	Outliers
United Kingdom	approximately 1.06	approximately 1.11	5% below market	11	—	—
Germany	approximately 1.12	approximately 1.12	at market	10	—	—
France	approximately 1.13	approximately 1.12	at market	11	—	—
Japan	approximately 0.71	approximately 0.75	6% below market	6	—	—
Canada	approximately 0.70	approximately 0.91	23% below market	11	—	—
Australia	approximately 1.02	approximately 1.04	2% below market	11	—	—
Brazil	approximately 0.66	approximately 0.70	5% below market	5	—	—
South Korea	approximately 0.89	approximately 0.92	3% below market	6	—	—
Mexico	approximately 0.81	approximately 0.87	7% below market	9	—	—
Russia	approximately 0.54	approximately 0.53	2% above market	7	—	—
China	approximately 0.57	approximately 0.54	6% above market	1	—	—
Türkiye	approximately 0.52	approximately 0.59	11% below market	1	—	6
Poland	approximately 0.92	approximately 1.09	16% below market	8	—	—
Ukraine	approximately 0.46	approximately 0.56	18% below market	1	—	—

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

Game	UK	DE	FR	JP	CA	AU	BR	KR	MX	RU	CN	TR	PL	UA
Avatar: TLA: TBEXbox	approximately 1.00	approximately 1.15	approximately 1.15	—	approximately 0.71	approximately 1.07	—	—	—	—	—	—	—	—
ConanXbox	approximately 0.99	—	approximately 1.14	—	approximately 0.71	approximately 1.05	—	—	approximately 0.85	approximately 0.49	—	outlier	approximately 0.90	—
DarksidersXbox	approximately 0.99	approximately 1.12	approximately 1.12	approximately 0.62	approximately 0.70	approximately 1.04	approximately 0.78	approximately 1.02	approximately 0.81	approximately 0.51	—	outlier	approximately 0.90	—
Disney•Pixar CarsSteam	approximately 1.11	approximately 1.09	approximately 1.09	approximately 0.73	approximately 0.92	approximately 1.02	approximately 0.59	approximately 0.80	approximately 0.62	—	approximately 0.57	approximately 0.52	approximately 1.18	approximately 0.46
Frontlines:Fuel of WarXbox	approximately 1.06	approximately 1.12	approximately 1.12	approximately 0.68	approximately 0.70	approximately 0.93	approximately 0.79	approximately 0.98	approximately 0.91	approximately 0.57	—	outlier	approximately 1.01	—
MX vs ATV ReflexXbox	approximately 1.11	approximately 1.13	approximately 1.13	approximately 0.77	approximately 0.71	approximately 1.16	—	—	—	approximately 0.54	—	outlier	approximately 0.85	—
MX vs. ATV: UntamedXbox	approximately 1.33	approximately 1.15	approximately 1.15	—	approximately 0.54	approximately 0.71	—	—	approximately 0.87	approximately 0.42	—	—	approximately 0.79	—
SpongeBob: Truth-Sq.Xbox	approximately 1.00	approximately 1.14	approximately 1.14	approximately 0.86	approximately 0.71	approximately 1.04	approximately 0.66	approximately 1.01	approximately 0.83	approximately 0.81	—	outlier	approximately 1.03	—
StackingXbox	approximately 0.88	approximately 1.07	approximately 1.07	approximately 0.68	approximately 0.70	approximately 0.70	approximately 0.65	approximately 0.69	approximately 0.72	approximately 0.54	—	outlier	approximately 0.94	—
Stuntman: IgnitionXbox	approximately 1.06	approximately 1.49	approximately 1.49	—	approximately 0.70	approximately 0.93	—	approximately 0.63	approximately 0.72	—	—	—	—	—
The OutfitXbox	approximately 1.06	approximately 1.12	approximately 1.12	—	approximately 0.70	approximately 0.92	—	—	approximately 0.72	—	—	—	—	—

Copies 1–11 of 11 priced store copies, by name; the medians above use all of them.

Set aside

Outliers

6 price pairs came out below 0.10 or above 3.00 times the US price and are in no median or count above. A ratio that far out is almost always ours rather than the store’s: each side is the latest price seen on the same day, sale or not, so a US sale price can meet another market’s full price on the day a sale starts or ends. The two prices are shown so you can judge.

Game	Market	Ratio	Local price	US price	Day
StackingXbox	Türkiye	approximately 0.04	TRY 27.50	$14.99	2026-10-13
MX vs ATV ReflexXbox	Türkiye	approximately 0.04	TRY 64.00	$29.99	2026-10-16
DarksidersXbox	Türkiye	approximately 0.05	TRY 49.00	$19.99	2026-10-15
ConanXbox	Türkiye	approximately 0.05	TRY 49.00	$19.99	2026-09-25
Frontlines:Fuel of WarXbox	Türkiye	approximately 0.05	TRY 39.00	$14.99	2026-10-10
SpongeBob: Truth-Sq.Xbox	Türkiye	approximately 0.09	TRY 84.00	$19.99	2026-09-30

Against comps

Markets priced off their comps

Of THQ's 1 paid Steam game with a regional price in the last 30 days, the 1 with a list price in the US and another market on the same day, highest modeled revenue first. For each, the markets whose list-price ratio sits more than 15% above or below the median of comparable Steam games (shared tags, list price ±30%) — measured prices, not estimates. A market with fewer than 5 comps priced is not counted either way; comps n is the range across the game’s markets. Each game links to its full audit and method. The audit reads list prices only, while the pricing index takes each copy’s latest price whether on sale or not, so a game’s ratio here can differ from its ratio there. Counted over each game's first 5 markets, the ones its audit shows everyone; the rest are Pro.

Game	Markets	Above	Below	Comps n
Disney•Pixar Cars	5	—	—	38–40

Against comps