Pricing index

Plug In Digital regional pricing index

How Plug In Digital prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 66 priced games (72 store copies).

Market	Plug In Digital	Every publisher	Difference	Pairs	Not converted	Outliers
United Kingdom	approximately 1.12	approximately 1.11	1% above market	37	—	—
Germany	approximately 1.13	approximately 1.12	at market	37	—	—
France	approximately 1.13	approximately 1.12	at market	37	—	—
Japan	approximately 0.87	approximately 0.75	16% above market	34	—	—
Canada	approximately 0.87	approximately 0.91	5% below market	72	—	—
Australia	approximately 1.02	approximately 1.04	2% below market	35	—	—
Brazil	approximately 0.46	approximately 0.70	34% below market	68	—	—
South Korea	approximately 1.00	approximately 0.92	9% above market	34	—	—
Mexico	approximately 0.65	approximately 0.87	26% below market	68	—	—
Russia	approximately 0.84	approximately 0.53	58% above market	37	—	—
China	approximately 0.63	approximately 0.54	17% above market	11	—	—
Türkiye	approximately 0.83	approximately 0.59	40% above market	32	—	5
Poland	approximately 1.03	approximately 1.09	6% below market	37	—	—
Ukraine	approximately 1.00	approximately 0.56	78% above market	34	—	—

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

Game	UK	DE	FR	JP	CA	AU	BR	KR	MX	RU	CN	TR	PL	UA
Sports Challenge: 50+ Games EditionSwitch	—	—	—	—	approximately 0.87	—	approximately 0.42	—	approximately 0.38	—	—	—	—	—
Sports Challenge: 65 Games EditionSwitch	—	—	—	—	approximately 0.86	—	approximately 0.42	—	approximately 0.41	—	—	—	—	—
Steredenn: Binary StarsXbox	approximately 1.06	approximately 1.12	approximately 1.12	—	approximately 0.70	—	approximately 0.38	approximately 0.80	approximately 0.72	approximately 1.00	—	outlier	approximately 0.98	—
Strange HorticultureApp Store	approximately 1.11	approximately 1.13	approximately 1.13	approximately 0.85	approximately 0.82	approximately 0.93	approximately 0.98	approximately 0.96	approximately 0.90	approximately 0.90	—	approximately 0.84	approximately 1.07	approximately 1.00
Terra Memoria Deluxe EditionSwitch	—	—	—	—	approximately 0.87	—	approximately 0.60	—	approximately 0.55	—	—	—	—	—
That's My Family: Family Fun NightSwitch	—	—	—	—	approximately 0.79	—	approximately 0.37	—	—	—	—	—	—	—
The Dungeon of Naheulbeuk: The Amulet of Chaos - Chicken EditionSwitch	—	—	—	—	approximately 0.80	—	approximately 0.34	—	approximately 0.34	—	—	—	—	—
The Lone BladeEpic	approximately 1.13	approximately 1.11	approximately 1.11	approximately 0.62	approximately 0.92	approximately 1.01	approximately 0.63	approximately 0.81	approximately 0.50	approximately 0.46	approximately 0.63	approximately 0.59	approximately 1.20	approximately 0.41
The SlormancerSwitch	—	—	—	—	approximately 0.88	—	approximately 0.41	—	approximately 0.38	—	—	—	—	—
The Slormancer Deluxe EditionSwitch	—	—	—	—	approximately 0.87	—	approximately 0.41	—	approximately 0.38	—	—	—	—	—
They Always Run DeluxeSwitch	—	—	—	—	approximately 0.77	—	approximately 0.38	—	approximately 0.30	—	—	—	—	—
Turnip Boy Robs a BankApp Store	approximately 1.11	approximately 1.13	approximately 1.13	approximately 0.85	approximately 0.82	approximately 0.93	approximately 0.49	approximately 0.96	approximately 0.44	approximately 0.90	—	approximately 0.84	approximately 0.64	approximately 1.00
Turnip Boy Robs a BankPlay	approximately 1.11	approximately 1.13	approximately 1.13	approximately 0.95	approximately 1.06	approximately 1.39	approximately 0.43	approximately 1.04	approximately 0.41	approximately 0.66	—	approximately 0.74	approximately 0.56	approximately 0.48
UglyApp Store	approximately 1.33	approximately 1.35	approximately 1.35	approximately 1.01	approximately 0.99	approximately 1.11	approximately 1.18	approximately 1.16	approximately 1.08	approximately 1.08	—	approximately 1.01	approximately 1.29	approximately 1.20
Vampire: The Masquerade - CoNYApp Store	approximately 1.07	approximately 1.13	approximately 1.13	approximately 0.76	approximately 0.71	approximately 0.84	approximately 0.98	approximately 0.99	approximately 0.97	approximately 0.84	—	approximately 0.81	approximately 1.03	approximately 1.00
Vampire: The Masquerade - Coteries of New YorkSwitch	—	—	—	—	approximately 0.88	—	approximately 0.81	—	approximately 1.06	—	—	—	—	—
Vampire: The Masquerade - SoNYApp Store	approximately 1.07	approximately 1.13	approximately 1.13	approximately 0.76	approximately 0.71	approximately 0.84	approximately 0.98	approximately 0.99	approximately 0.97	approximately 0.84	—	approximately 0.81	approximately 1.03	approximately 1.00
Wurm UnlimitedSteam	approximately 1.00	approximately 1.05	approximately 1.05	approximately 0.63	approximately 0.78	approximately 1.00	approximately 0.72	approximately 0.80	approximately 0.49	approximately 0.26	approximately 0.44	approximately 1.00	approximately 0.91	approximately 0.28
Yono and the Celestial ElephantsSwitch	—	—	—	—	approximately 0.88	—	—	—	approximately 1.04	—	—	—	—	—
Zombie Night TerrorApp Store	approximately 1.34	approximately 1.31	approximately 1.31	approximately 1.00	approximately 1.02	approximately 1.02	approximately 1.39	approximately 1.16	approximately 1.24	approximately 1.02	—	approximately 1.17	approximately 1.13	approximately 1.14
Zombie Night TerrorPlay	approximately 1.14	approximately 1.13	approximately 1.13	approximately 0.91	approximately 1.01	approximately 1.29	approximately 0.42	—	approximately 0.39	approximately 0.65	—	approximately 0.74	approximately 0.55	approximately 0.48
inbentoGOG	approximately 1.15	approximately 1.13	approximately 1.13	approximately 0.73	approximately 0.92	approximately 1.05	approximately 0.67	approximately 1.00	approximately 0.74	approximately 0.48	approximately 0.66	approximately 0.56	approximately 1.19	approximately 0.66

Copies 51–72 of 72 priced store copies, by name; the medians above use all of them.

Set aside

Outliers

5 price pairs came out below 0.10 or above 3.00 times the US price and are in no median or count above. A ratio that far out is almost always ours rather than the store’s: each side is the latest price seen on the same day, sale or not, so a US sale price can meet another market’s full price on the day a sale starts or ends. The two prices are shown so you can judge.

Game	Market	Ratio	Local price	US price	Day
Momonga Pinball AdventuresXbox	Türkiye	approximately 0.05	TRY 14.80	$5.99	2026-10-18
PankapuXbox	Türkiye	approximately 0.05	TRY 30.60	$11.99	2026-10-16
Steredenn: Binary StarsXbox	Türkiye	approximately 0.05	TRY 33.40	$12.99	2026-10-10
NeuroVoiderXbox	Türkiye	approximately 0.05	TRY 36.20	$13.99	2026-10-15
Double Kick HeroesXbox	Türkiye	approximately 0.06	TRY 62.50	$21.99	2026-09-30

Against comps

Markets priced off their comps

Of Plug In Digital's 1 paid Steam game with a regional price in the last 30 days, the 1 with a list price in the US and another market on the same day, highest modeled revenue first. For each, the markets whose list-price ratio sits more than 15% above or below the median of comparable Steam games (shared tags, list price ±30%) — measured prices, not estimates. A market with fewer than 5 comps priced is not counted either way; comps n is the range across the game’s markets. Each game links to its full audit and method. The audit reads list prices only, while the pricing index takes each copy’s latest price whether on sale or not, so a game’s ratio here can differ from its ratio there. Counted over each game's first 5 markets, the ones its audit shows everyone; the rest are Pro.

Game	Markets	Above	Below	Comps n
Wurm Unlimited	5	—	1	39–40

Against comps