Pricing index

Mika Mobile, Inc. regional pricing index

How Mika Mobile, Inc. prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 6 priced games.

Market	Mika Mobile, Inc.	Every publisher	Difference	Pairs	Not converted	Outliers
United Kingdom	approximately 1.32	approximately 1.11	19% above market	6	—	—
Germany	approximately 1.13	approximately 1.12	1% above market	6	—	—
France	approximately 1.13	approximately 1.12	1% above market	6	—	—
Japan	approximately 0.99	approximately 0.75	32% above market	6	—	—
Canada	approximately 0.91	approximately 0.91	at market	6	—	—
Australia	approximately 1.16	approximately 1.04	12% above market	6	—	—
Brazil	approximately 1.30	approximately 0.70	86% above market	6	—	—
South Korea	approximately 1.09	approximately 0.92	19% above market	6	—	—
Mexico	approximately 1.18	approximately 0.87	36% above market	6	—	—
Russia	approximately 1.06	approximately 0.53	99% above market	6	—	—
China	—	approximately 0.54	—	0	—	—
Türkiye	approximately 1.02	approximately 0.59	73% above market	6	—	—
Poland	approximately 1.29	approximately 1.09	18% above market	6	—	—
Ukraine	approximately 1.23	approximately 0.56	118% above market	6	—	—

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

Game	UK	DE	FR	JP	CA	AU	BR	KR	MX	RU	CN	TR	PL	UA
BattleheartApp Store	approximately 1.32	approximately 1.12	approximately 1.12	approximately 1.06	approximately 0.94	approximately 1.17	approximately 1.33	approximately 1.10	approximately 1.27	approximately 0.98	—	approximately 1.02	approximately 1.28	approximately 1.33
Battleheart 2App Store	approximately 1.33	approximately 1.14	approximately 1.14	approximately 0.95	approximately 0.88	approximately 1.06	approximately 1.20	approximately 1.22	approximately 1.26	approximately 1.04	—	approximately 1.02	approximately 1.31	approximately 1.25
Battleheart LegacyApp Store	approximately 1.32	approximately 1.34	approximately 1.34	approximately 1.01	approximately 0.98	approximately 1.11	approximately 1.20	approximately 1.15	approximately 1.09	approximately 1.08	—	approximately 1.02	approximately 1.28	approximately 1.20
Lost FrontierApp Store	approximately 1.33	approximately 1.14	approximately 1.14	approximately 1.07	approximately 0.94	approximately 1.16	approximately 1.28	approximately 1.09	approximately 1.27	approximately 0.99	—	approximately 1.02	approximately 1.30	approximately 1.33
Zombieville USAApp Store	approximately 1.32	approximately 1.12	approximately 1.12	approximately 0.96	approximately 0.70	approximately 1.40	approximately 1.40	approximately 0.83	approximately 1.05	approximately 1.18	—	approximately 1.02	approximately 1.29	approximately 1.00
Zombieville USA 2App Store	approximately 1.32	approximately 1.12	approximately 1.12	approximately 0.96	approximately 0.70	approximately 1.40	approximately 1.39	approximately 0.83	approximately 1.05	approximately 1.17	—	approximately 1.03	approximately 1.29	approximately 1.00

Copies 1–6 of 6 priced store copies, by name; the medians above use all of them.

Against comps

Mika Mobile, Inc. regional pricing index

Each game's ratio by market

Markets priced off their comps