Skip to content

Pricing index

Focus Home Interactive regional pricing index

How Focus Home Interactive prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 6 priced games.

MarketFocus Home InteractiveEvery publisherPairsNot convertedOutliers
United Kingdomapproximately 1.12approximately 1.115——
Germanyapproximately 1.13approximately 1.125——
Franceapproximately 1.13approximately 1.125——
Japanapproximately 0.77approximately 0.752——
Canadaapproximately 0.94approximately 0.916——
Australiaapproximately 1.04approximately 1.045——
Brazilapproximately 0.67approximately 0.705——
South Koreaapproximately 0.83approximately 0.922——
Mexicoapproximately 1.00approximately 0.876——
Russiaapproximately 1.00approximately 0.535——
Chinaapproximately 0.58approximately 0.541——
Türkiyeapproximately 0.11approximately 0.592—3
Polandapproximately 1.03approximately 1.095——
Ukraineapproximately 0.37approximately 0.561——

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

GameUKDEFRJPCAAUBRKRMXRUCNTRPLUA
Divinity II - DKSXbox————approximately 0.70———approximately 0.91—————
Mordheim: City of the DamnedXboxapproximately 1.04approximately 1.12approximately 1.12—approximately 0.95approximately 1.05approximately 0.82—approximately 1.23approximately 1.00—outlierapproximately 1.09—
Styx: Master of ShadowsXboxapproximately 1.12approximately 1.13approximately 1.13approximately 0.74approximately 0.92approximately 1.04approximately 0.74approximately 0.94approximately 0.95approximately 1.00—outlierapproximately 1.19—
The SurgeEpicapproximately 1.15approximately 1.14approximately 1.14approximately 0.80approximately 0.94approximately 1.02approximately 0.67approximately 0.73approximately 0.74approximately 0.47approximately 0.58approximately 0.12approximately 0.78approximately 0.37
Tour de France 2016Xboxapproximately 1.17approximately 1.13approximately 1.13—approximately 0.95approximately 1.04approximately 0.61—approximately 1.06approximately 1.00—approximately 0.10approximately 1.01—
Tour de France 2018Xboxapproximately 1.05approximately 1.13approximately 1.13—approximately 0.95approximately 0.87approximately 0.61—approximately 1.06approximately 1.00—outlierapproximately 1.03—

Copies 1–6 of 6 priced store copies, by name; the medians above use all of them.

Set aside

Outliers

3 price pairs came out below 0.10 or above 3.00 times the US price and are in no median or count above. A ratio that far out is almost always ours rather than the store’s: each side is the latest price seen on the same day, sale or not, so a US sale price can meet another market’s full price on the day a sale starts or ends. The two prices are shown so you can judge.

GameMarketRatioLocal priceUS priceDay
Styx: Master of ShadowsXboxTürkiyeapproximately 0.06TRY 56.25$19.992026-10-19
Tour de France 2018XboxTürkiyeapproximately 0.09TRY 85.00$19.992026-10-18
Mordheim: City of the DamnedXboxTürkiyeapproximately 0.09TRY 88.75$19.992026-10-10

Against comps

Markets priced off their comps