Pricing index

Big Ant Studios regional pricing index

How Big Ant Studios prices outside the US, market by market, as a share of the US price — beside the median for every publisher.

Over 7 priced games (9 store copies).

Market	Big Ant Studios	Every publisher	Difference	Pairs	Not converted	Outliers
United Kingdom	approximately 1.07	approximately 1.11	4% below market	5	—	—
Germany	approximately 0.94	approximately 1.12	16% below market	5	—	—
France	approximately 0.94	approximately 1.12	16% below market	5	—	—
Japan	approximately 0.82	approximately 0.75	9% above market	2	—	—
Canada	approximately 0.84	approximately 0.91	8% below market	9	—	—
Australia	approximately 1.27	approximately 1.04	22% above market	4	—	—
Brazil	approximately 0.59	approximately 0.70	16% below market	7	—	—
South Korea	approximately 1.00	approximately 0.92	9% above market	2	—	—
Mexico	approximately 1.05	approximately 0.87	21% above market	9	—	—
Russia	approximately 1.00	approximately 0.53	89% above market	5	—	—
China	approximately 0.45	approximately 0.54	17% below market	1	—	—
Türkiye	approximately 0.25	approximately 0.59	58% below market	3	—	2
Poland	approximately 1.03	approximately 1.09	6% below market	5	—	—
Ukraine	approximately 0.28	approximately 0.56	50% below market	1	—	—

Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.

Per game

Each game's ratio by market

Game	UK	DE	FR	JP	CA	AU	BR	KR	MX	RU	CN	TR	PL	UA
AFL 26Switch	—	—	—	—	approximately 1.06	—	approximately 1.24	—	approximately 1.24	—	—	—	—	—
AO International TennisXbox	approximately 0.86	approximately 0.84	approximately 0.84	—	approximately 0.70	approximately 1.05	approximately 0.50	—	approximately 0.88	approximately 1.00	—	approximately 0.12	approximately 1.28	—
Ashes CricketXbox	approximately 0.86	approximately 0.84	approximately 0.84	—	approximately 0.70	approximately 1.39	approximately 0.59	—	approximately 0.82	approximately 1.00	—	outlier	approximately 0.89	—
Big Bash BoomSwitch	—	—	—	—	approximately 0.88	—	—	—	approximately 1.07	—	—	—	—	—
Cricket 19Switch	—	—	—	—	approximately 0.84	—	—	—	approximately 1.05	—	—	—	—	—
Cricket 19Steam	approximately 1.09	approximately 0.94	approximately 0.94	approximately 0.66	approximately 0.81	approximately 1.15	approximately 0.38	approximately 0.76	approximately 0.54	approximately 0.20	approximately 0.45	approximately 1.00	approximately 0.95	approximately 0.28
Cricket 19Xbox	approximately 1.53	approximately 1.52	approximately 1.52	approximately 0.98	approximately 1.21	approximately 1.86	approximately 0.96	approximately 1.24	approximately 1.34	approximately 1.33	—	approximately 0.25	approximately 1.62	—
Masquerade: The Baubles of DoomXbox	approximately 1.07	approximately 1.13	approximately 1.13	—	approximately 0.71	—	approximately 0.38	—	approximately 0.72	approximately 1.00	—	outlier	approximately 1.03	—
Rugby League 26Switch	—	—	—	—	approximately 1.06	—	approximately 1.24	—	approximately 1.24	—	—	—	—	—

Copies 1–9 of 9 priced store copies, by name; the medians above use all of them.

Set aside

Outliers

2 price pairs came out below 0.10 or above 3.00 times the US price and are in no median or count above. A ratio that far out is almost always ours rather than the store’s: each side is the latest price seen on the same day, sale or not, so a US sale price can meet another market’s full price on the day a sale starts or ends. The two prices are shown so you can judge.

Game	Market	Ratio	Local price	US price	Day
Masquerade: The Baubles of DoomXbox	Türkiye	approximately 0.06	TRY 46.25	$14.99	2026-10-19
Ashes CricketXbox	Türkiye	approximately 0.07	TRY 65.00	$19.99	2026-10-12

Against comps

Markets priced off their comps

Of Big Ant Studios's 1 paid Steam game with a regional price in the last 30 days, the 1 with a list price in the US and another market on the same day, highest modeled revenue first. For each, the markets whose list-price ratio sits more than 15% above or below the median of comparable Steam games (shared tags, list price ±30%) — measured prices, not estimates. A market with fewer than 5 comps priced is not counted either way; comps n is the range across the game’s markets. Each game links to its full audit and method. The audit reads list prices only, while the pricing index takes each copy’s latest price whether on sale or not, so a game’s ratio here can differ from its ratio there. Counted over each game's first 5 markets, the ones its audit shows everyone; the rest are Pro.

Game	Markets	Above	Below	Comps n
Cricket 19	5	—	2	36–37

Against comps