Pricing index
How much each publisher charges outside the US, market by market, as a share of the US price. 465 publishers have at least 5 games priced in the US and another market on the same day.
Each number is a median ratio: a game’s local price, converted to dollars at the exchange rate published for the day that price was seen, divided by the same copy’s US price on that same day. 1.00 means the market pays what America pays; 0.50 half; 1.20 a fifth more. One pair per copy and market: the newest day in the last 30 days with both prices; n is the number of pairs. The conversion is ours (hence ≈); the local prices are the stores’ own. Either price can be a sale price: the pair is the same one our regional revenue model reads, so a US sale moves a median (a 50%-off US price against a local list price reads about 2.00). A game’s own regional pricing page pairs list prices only. A pair whose ratio falls outside 0.10–3.00 is set aside as an outlier — in no median and no n.
| Publisher | Games | UK | DE | FR | JP | CA | AU | BR | KR | MX | RU | CN | TR | PL | UA |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Every publisher | — | approximately 1.11n=22637 | approximately 1.12n=22101 | approximately 1.12n=22259 | approximately 0.75n=21621 | approximately 0.91n=27827 | approximately 1.04n=22476 | approximately 0.70n=26817 | approximately 0.92n=20992 | approximately 0.87n=27795 | approximately 0.53n=20777 | approximately 0.54n=13827 | approximately 0.59n=19264 | approximately 1.09n=22252 | approximately 0.56n=20510 |
| bilibili | 7 | approximately 1.11n=8 | approximately 1.11n=8 | approximately 1.11n=8 | approximately 0.67n=8 | approximately 0.92n=8 | approximately 1.02n=8 | approximately 0.59n=8 | approximately 0.78n=8 | approximately 0.64n=8 | approximately 0.43n=8 | approximately 0.48n=8 | approximately 0.51n=8 | approximately 1.00n=8 | approximately 0.47n=8 |
| Cateia Games | 7 | approximately 1.13n=8 | approximately 1.11n=8 | approximately 1.11n=8 | approximately 0.72n=8 | approximately 0.91n=8 | approximately 1.00n=8 | approximately 0.66n=8 | approximately 1.00n=8 | approximately 0.69n=8 | approximately 0.45n=8 | approximately 0.81n=8 | approximately 0.50n=8 | approximately 1.05n=8 | approximately 0.64n=8 |
| Dovetail Games - TSW | 7 | approximately 1.06n=7 | approximately 1.12n=7 | approximately 1.12n=7 | approximately 0.73n=7 | approximately 0.91n=7 | approximately 1.02n=7 | approximately 0.59n=7 | approximately 0.79n=7 | approximately 0.63n=7 | approximately 0.45n=7 | approximately 0.52n=7 | approximately 0.50n=7 | approximately 0.78n=7 | approximately 0.43n=7 |
| Eidos Interactive Corp. | 7 | approximately 1.12n=7 | approximately 1.12n=7 | approximately 1.12n=7 | approximately 0.88n=7 | approximately 0.91n=7 | approximately 1.04n=7 | approximately 0.83n=7 | approximately 0.82n=7 | approximately 0.92n=7 | — | approximately 0.73n=7 | approximately 0.50n=7 | approximately 1.15n=7 | approximately 0.41n=7 |
| Enlight Software | 7 | approximately 1.05n=7 | approximately 1.09n=7 | approximately 1.09n=7 | approximately 0.63n=7 | approximately 0.91n=7 | approximately 1.00n=7 | approximately 0.38n=7 | approximately 1.00n=7 | approximately 0.62n=7 | approximately 0.30n=7 | approximately 0.60n=7 | approximately 0.94n=7 | approximately 0.94n=7 | approximately 0.57n=7 |
| Epic Games | 7 | approximately 1.06n=6 | approximately 1.08n=6 | approximately 1.08n=6 | approximately 0.73n=7 | approximately 0.94n=10 | approximately 1.05n=6 | approximately 0.64n=10 | approximately 0.85n=8 | approximately 0.96n=10 | approximately 0.37n=6 | approximately 0.54n=4 | approximately 0.93n=5 | approximately 0.88n=6 | approximately 0.37n=6 |
| Euphoric Brothers | 7 | approximately 1.06n=7 | approximately 1.01n=7 | approximately 1.01n=7 | approximately 0.62n=7 | approximately 0.81n=7 | approximately 0.98n=7 | approximately 0.54n=7 | approximately 0.76n=7 | approximately 0.50n=7 | approximately 0.35n=7 | approximately 0.46n=6 | approximately 0.28n=6 | approximately 1.08n=7 | approximately 0.41n=7 |
| Foursaken Media | 7 | approximately 1.32n=8 | approximately 1.12n=8 | approximately 1.12n=8 | approximately 0.96n=8 | approximately 1.05n=8 | approximately 1.05n=8 | approximately 1.24n=8 | approximately 1.23n=7 | approximately 1.07n=8 | approximately 1.18n=8 | — | approximately 1.02n=8 | approximately 1.29n=8 | approximately 1.00n=8 |
| Future Friends Games | 7 | approximately 1.11n=10 | approximately 1.12n=10 | approximately 1.12n=10 | approximately 0.73n=9 | approximately 0.91n=10 | approximately 1.05n=10 | approximately 0.66n=10 | approximately 0.83n=8 | approximately 0.69n=10 | approximately 0.46n=10 | approximately 0.62n=10 | approximately 0.57n=6 | approximately 0.92n=10 | approximately 0.51n=10 |
| HIKARI FIELD | 7 | approximately 1.05n=7 | approximately 0.98n=4 | approximately 0.97n=7 | approximately 1.02n=6 | approximately 0.81n=7 | approximately 1.00n=7 | approximately 0.56n=7 | approximately 0.76n=7 | approximately 0.54n=7 | approximately 0.41n=7 | approximately 0.38n=7 | approximately 1.00n=7 | approximately 0.93n=7 | approximately 0.29n=7 |
| IMGN.PRO | 7 | approximately 1.05n=15 | approximately 1.01n=15 | approximately 1.01n=15 | approximately 0.64n=15 | approximately 0.80n=15 | approximately 0.98n=15 | approximately 0.40n=15 | approximately 0.94n=15 | approximately 0.66n=15 | approximately 0.38n=15 | approximately 0.49n=13 | approximately 0.37n=12 | approximately 0.98n=15 | approximately 0.47n=15 |
| Introversion Software | 7 | approximately 1.10n=9 | approximately 1.11n=9 | approximately 1.11n=9 | approximately 0.74n=9 | approximately 0.91n=9 | approximately 1.03n=9 | approximately 0.64n=9 | approximately 1.00n=9 | approximately 0.67n=9 | approximately 0.46n=9 | approximately 0.62n=9 | approximately 0.51n=9 | approximately 1.02n=9 | approximately 0.58n=9 |
| Joey Drew Studios | 7 | approximately 1.03n=8 | approximately 1.05n=8 | approximately 1.05n=8 | approximately 0.72n=8 | approximately 0.70n=14 | approximately 1.04n=8 | approximately 0.59n=11 | approximately 0.80n=7 | approximately 0.66n=11 | approximately 0.50n=8 | approximately 0.51n=4 | approximately 0.37n=7 | approximately 0.77n=8 | approximately 0.45n=8 |
| Jundroo, LLC | 7 | approximately 1.32n=9 | approximately 1.12n=9 | approximately 1.12n=9 | approximately 0.96n=9 | approximately 0.93n=9 | approximately 1.06n=9 | approximately 1.28n=9 | approximately 0.84n=9 | approximately 1.05n=9 | approximately 1.00n=9 | approximately 0.57n=4 | approximately 1.02n=9 | approximately 1.21n=9 | approximately 1.00n=9 |
| Mango Party | 7 | approximately 1.12n=7 | — | approximately 1.10n=7 | approximately 0.84n=7 | approximately 0.91n=7 | approximately 1.03n=7 | approximately 0.62n=7 | approximately 0.81n=1 | approximately 0.65n=7 | approximately 0.44n=6 | — | approximately 0.53n=7 | approximately 1.17n=7 | approximately 0.48n=7 |
| McPeppergames | 7 | — | — | — | — | approximately 0.91n=7 | — | approximately 1.03n=7 | — | approximately 1.09n=7 | — | — | — | — | — |
| Merge Games | 7 | approximately 1.06n=7 | approximately 1.14n=7 | approximately 1.14n=7 | approximately 0.71n=7 | approximately 0.88n=7 | approximately 1.02n=7 | approximately 0.70n=7 | approximately 0.90n=7 | approximately 0.97n=7 | approximately 0.96n=7 | approximately 0.47n=1 | approximately 0.67n=6 | approximately 1.16n=7 | approximately 0.56n=3 |
| Microsoft Corporation | 7 | approximately 1.16n=5 | approximately 1.12n=5 | approximately 1.12n=5 | approximately 0.70n=5 | approximately 0.88n=7 | approximately 0.93n=5 | approximately 0.95n=7 | approximately 0.78n=5 | approximately 0.94n=6 | approximately 0.71n=1 | — | approximately 0.57n=4 | approximately 1.12n=5 | approximately 0.50n=4 |
| Milkstone Studios | 7 | approximately 1.08n=14 | approximately 1.12n=14 | approximately 1.12n=14 | approximately 0.74n=11 | approximately 0.91n=17 | approximately 1.03n=13 | approximately 0.58n=17 | approximately 0.93n=11 | approximately 0.70n=17 | approximately 0.47n=13 | approximately 0.54n=7 | approximately 0.50n=7 | approximately 1.04n=14 | approximately 0.50n=11 |
| Modern Wolf | 7 | approximately 1.06n=7 | approximately 0.92n=7 | approximately 0.92n=7 | approximately 0.66n=7 | approximately 0.82n=7 | approximately 1.01n=7 | approximately 0.38n=7 | approximately 0.79n=7 | approximately 0.49n=7 | approximately 0.31n=7 | approximately 0.48n=7 | approximately 0.68n=5 | approximately 0.94n=7 | approximately 0.46n=7 |
| New Blood Interactive | 7 | approximately 1.11n=12 | approximately 1.11n=12 | approximately 1.11n=12 | approximately 0.73n=12 | approximately 0.86n=12 | approximately 1.01n=12 | approximately 0.49n=12 | approximately 0.81n=9 | approximately 0.65n=12 | approximately 0.38n=12 | approximately 0.55n=11 | approximately 0.45n=9 | approximately 1.03n=12 | approximately 0.51n=12 |
| Oro Interactive | 7 | approximately 1.11n=11 | approximately 1.08n=11 | approximately 1.08n=11 | approximately 0.73n=11 | approximately 0.92n=11 | approximately 1.02n=11 | approximately 0.60n=11 | approximately 0.79n=11 | approximately 0.64n=11 | approximately 0.50n=11 | approximately 0.55n=11 | approximately 0.50n=11 | approximately 0.79n=11 | approximately 0.51n=11 |
| Perp Games | 7 | approximately 1.10n=7 | approximately 1.13n=7 | approximately 1.13n=7 | approximately 0.74n=6 | approximately 0.91n=7 | approximately 1.04n=7 | approximately 0.72n=7 | approximately 0.93n=6 | approximately 0.98n=7 | approximately 1.00n=7 | approximately 0.51n=2 | approximately 0.47n=2 | approximately 1.18n=7 | approximately 0.57n=7 |
| Rayark International Limited | 7 | approximately 1.32n=7 | approximately 1.12n=7 | approximately 1.12n=7 | approximately 0.95n=7 | approximately 1.05n=7 | approximately 1.04n=7 | approximately 1.26n=7 | approximately 1.23n=7 | approximately 1.07n=7 | approximately 1.19n=7 | approximately 0.35n=2 | approximately 1.02n=7 | approximately 1.28n=7 | approximately 1.00n=7 |
| Reef Entertainment | 7 | approximately 1.11n=7 | approximately 1.14n=7 | approximately 1.14n=7 | approximately 0.68n=5 | approximately 0.91n=11 | approximately 1.02n=7 | approximately 0.73n=9 | approximately 0.79n=5 | approximately 0.99n=11 | approximately 0.42n=7 | approximately 0.53n=4 | approximately 0.93n=4 | approximately 1.08n=7 | approximately 0.45n=5 |
| Retroware | 7 | approximately 1.06n=11 | approximately 1.01n=11 | approximately 1.01n=11 | approximately 0.63n=11 | approximately 0.81n=13 | approximately 0.97n=11 | approximately 0.53n=13 | approximately 0.92n=10 | approximately 0.54n=13 | approximately 0.35n=11 | approximately 0.49n=8 | approximately 0.22n=10 | approximately 1.07n=11 | approximately 0.41n=11 |
| Rogueside | 7 | approximately 1.08n=10 | approximately 1.12n=10 | approximately 1.12n=10 | approximately 0.72n=10 | approximately 0.80n=11 | approximately 1.00n=10 | approximately 0.52n=11 | approximately 0.93n=9 | approximately 0.70n=11 | approximately 0.38n=10 | approximately 0.58n=6 | approximately 0.45n=7 | approximately 0.97n=10 | approximately 0.38n=7 |
| rokaplay | 7 | approximately 1.14n=9 | approximately 1.14n=9 | approximately 1.14n=9 | approximately 0.80n=9 | approximately 0.85n=9 | approximately 1.02n=9 | approximately 0.52n=9 | approximately 0.82n=9 | approximately 0.68n=9 | approximately 0.48n=9 | approximately 0.47n=9 | approximately 0.50n=9 | approximately 1.09n=9 | approximately 0.50n=9 |
| SNK | 7 | approximately 1.19n=1 | approximately 1.12n=1 | approximately 1.12n=1 | approximately 0.76n=1 | approximately 0.94n=7 | approximately 1.05n=1 | approximately 0.78n=4 | approximately 0.89n=1 | approximately 1.03n=7 | approximately 0.26n=1 | approximately 0.68n=1 | — | approximately 0.87n=1 | approximately 0.31n=1 |
| Stray Fawn Publishing | 7 | approximately 1.11n=7 | approximately 1.10n=7 | approximately 1.10n=7 | approximately 0.71n=7 | approximately 0.92n=7 | approximately 1.02n=7 | approximately 0.58n=7 | approximately 0.78n=7 | approximately 0.63n=7 | approximately 0.43n=7 | approximately 0.52n=7 | approximately 0.52n=7 | approximately 1.19n=7 | approximately 0.45n=7 |
| Techland Publishing | 7 | approximately 1.09n=12 | approximately 1.12n=12 | approximately 1.12n=12 | approximately 0.75n=10 | approximately 0.77n=12 | approximately 1.01n=12 | approximately 0.49n=12 | approximately 0.91n=8 | approximately 1.00n=12 | approximately 0.68n=8 | approximately 0.55n=8 | approximately 0.62n=10 | approximately 0.90n=12 | approximately 0.78n=8 |
| The Behemoth | 7 | approximately 1.03n=7 | approximately 1.12n=7 | approximately 1.12n=7 | approximately 0.65n=5 | approximately 0.80n=9 | approximately 1.00n=7 | approximately 0.49n=9 | approximately 0.77n=5 | approximately 0.63n=9 | approximately 0.41n=6 | approximately 0.50n=4 | approximately 0.52n=6 | approximately 0.92n=7 | approximately 0.34n=4 |
| Trailmark Games | 7 | approximately 1.10n=4 | approximately 1.12n=4 | approximately 1.12n=4 | approximately 0.61n=3 | approximately 0.94n=11 | approximately 1.09n=4 | approximately 1.07n=10 | approximately 0.76n=3 | approximately 0.93n=11 | approximately 0.68n=4 | approximately 0.48n=3 | approximately 0.29n=3 | approximately 1.08n=4 | approximately 0.41n=2 |
| UniqueGames Publishing GmbH | 7 | approximately 1.08n=6 | approximately 1.01n=6 | approximately 1.01n=6 | approximately 1.00n=6 | approximately 0.92n=7 | approximately 1.03n=6 | approximately 0.67n=7 | approximately 1.00n=6 | approximately 0.68n=7 | approximately 0.41n=6 | approximately 0.58n=5 | approximately 0.94n=5 | approximately 1.12n=6 | approximately 0.63n=6 |
| Unknown Worlds Entertainment | 7 | approximately 1.14n=6 | approximately 1.12n=6 | approximately 1.12n=6 | approximately 0.84n=6 | approximately 0.94n=11 | approximately 1.04n=6 | approximately 0.82n=11 | approximately 0.83n=6 | approximately 1.27n=11 | approximately 0.72n=6 | approximately 0.74n=6 | approximately 0.70n=6 | approximately 1.15n=6 | approximately 0.59n=6 |
| ustwo games | 7 | approximately 1.06n=9 | approximately 1.03n=9 | approximately 1.03n=9 | approximately 0.71n=9 | approximately 0.93n=11 | approximately 1.03n=9 | approximately 0.63n=11 | approximately 0.82n=9 | approximately 0.70n=11 | approximately 0.47n=9 | approximately 0.53n=7 | approximately 0.48n=6 | approximately 1.10n=9 | approximately 0.52n=9 |
| Valkyrie Initiative | 7 | approximately 1.11n=6 | approximately 1.10n=6 | approximately 1.10n=6 | approximately 1.00n=6 | approximately 0.92n=8 | approximately 1.02n=6 | approximately 0.60n=8 | approximately 1.00n=6 | approximately 0.65n=8 | approximately 0.31n=6 | approximately 0.54n=6 | approximately 0.52n=6 | approximately 1.00n=6 | approximately 0.56n=6 |
| Wild River Games | 7 | — | — | — | — | approximately 1.13n=7 | — | approximately 1.17n=6 | — | approximately 1.11n=7 | — | — | — | — | — |
| Ziggurat | 7 | approximately 1.05n=1 | approximately 1.02n=1 | approximately 1.02n=1 | approximately 1.00n=1 | approximately 0.94n=7 | approximately 1.05n=1 | approximately 0.72n=7 | approximately 1.00n=1 | approximately 0.99n=7 | approximately 0.30n=1 | approximately 1.05n=1 | approximately 0.93n=1 | approximately 1.02n=1 | approximately 0.28n=1 |
| Abylight Studios | 6 | approximately 1.11n=7 | approximately 1.13n=7 | approximately 1.13n=7 | approximately 0.71n=7 | approximately 0.91n=7 | approximately 1.04n=7 | approximately 0.59n=7 | approximately 0.93n=7 | approximately 0.65n=7 | approximately 0.56n=7 | approximately 0.55n=5 | approximately 0.50n=7 | approximately 0.98n=7 | approximately 0.46n=5 |
| Adult Swim Games | 6 | approximately 1.07n=6 | approximately 1.09n=2 | approximately 1.09n=2 | approximately 0.73n=3 | approximately 0.74n=6 | approximately 1.00n=5 | approximately 0.55n=4 | approximately 0.87n=2 | approximately 0.78n=6 | approximately 1.00n=4 | approximately 1.06n=3 | approximately 1.00n=1 | approximately 0.98n=2 | approximately 0.56n=3 |
| Baltoro Games | 6 | approximately 1.06n=3 | approximately 1.14n=3 | approximately 1.14n=3 | approximately 0.84n=2 | approximately 0.90n=6 | approximately 1.11n=3 | approximately 0.74n=5 | approximately 0.93n=2 | approximately 1.09n=6 | approximately 1.00n=3 | — | approximately 0.13n=3 | approximately 1.20n=3 | approximately 0.57n=3 |
| BANDAI NAMCO Entertainment Europe | 6 | approximately 1.11n=7 | approximately 1.14n=7 | approximately 1.14n=7 | approximately 0.74n=7 | approximately 0.95n=7 | approximately 1.05n=7 | approximately 0.91n=7 | approximately 0.91n=7 | approximately 1.09n=7 | approximately 0.49n=7 | approximately 0.85n=4 | approximately 0.66n=6 | approximately 1.04n=7 | approximately 0.41n=6 |
| Beautiful Glitch | 6 | approximately 1.33n=5 | approximately 1.14n=5 | approximately 1.14n=5 | approximately 0.72n=5 | approximately 0.94n=8 | approximately 1.05n=5 | approximately 0.60n=8 | approximately 0.89n=5 | approximately 0.64n=8 | approximately 0.29n=5 | approximately 0.51n=5 | approximately 0.53n=5 | approximately 0.96n=5 | approximately 0.48n=5 |
| Behaviour Interactive Inc. | 6 | approximately 1.10n=9 | approximately 1.13n=9 | approximately 1.13n=9 | approximately 0.74n=9 | approximately 0.92n=9 | approximately 1.04n=9 | approximately 0.60n=9 | approximately 0.79n=9 | approximately 0.71n=9 | approximately 0.50n=1 | approximately 0.56n=7 | approximately 0.50n=9 | approximately 1.07n=9 | approximately 0.46n=8 |
| Bliss Brain | 6 | approximately 1.00n=1 | approximately 1.13n=1 | approximately 1.13n=1 | approximately 0.63n=1 | approximately 0.92n=6 | approximately 1.01n=1 | approximately 0.55n=6 | approximately 0.79n=1 | approximately 0.61n=6 | approximately 0.25n=1 | approximately 0.51n=1 | approximately 1.00n=1 | approximately 0.93n=1 | approximately 0.31n=1 |
| Blue Brain Games | 6 | approximately 1.13n=9 | approximately 1.12n=9 | approximately 1.12n=9 | approximately 0.79n=9 | approximately 0.92n=10 | approximately 1.04n=9 | approximately 0.59n=9 | approximately 0.86n=9 | approximately 0.68n=10 | approximately 0.59n=9 | approximately 0.66n=8 | approximately 0.49n=8 | approximately 1.16n=9 | approximately 0.53n=9 |
| Brace Yourself Games | 6 | approximately 1.10n=8 | approximately 1.09n=8 | approximately 1.09n=8 | approximately 0.72n=8 | approximately 0.91n=11 | approximately 1.02n=8 | approximately 0.58n=11 | approximately 0.80n=8 | approximately 0.65n=11 | approximately 0.44n=8 | approximately 0.47n=6 | approximately 0.39n=6 | approximately 0.93n=8 | approximately 0.45n=8 |
| Cococucumber | 6 | approximately 1.09n=8 | approximately 1.07n=8 | approximately 1.07n=8 | approximately 0.69n=8 | approximately 0.71n=10 | approximately 1.04n=8 | approximately 0.54n=9 | approximately 0.84n=8 | approximately 0.90n=10 | approximately 1.00n=8 | approximately 0.47n=5 | approximately 0.28n=3 | approximately 1.07n=8 | approximately 0.62n=8 |
| Destructive Creations | 6 | approximately 1.05n=8 | approximately 1.01n=7 | approximately 0.99n=8 | approximately 0.83n=8 | approximately 0.81n=9 | approximately 1.02n=7 | approximately 0.46n=8 | approximately 0.90n=8 | approximately 0.53n=9 | approximately 0.32n=8 | approximately 0.64n=8 | approximately 0.64n=8 | approximately 0.94n=8 | approximately 0.44n=8 |
Publishers are ordered by how many of their games are priced. A store may not sell to a buyer outside the country at all, so a low ratio is a price, not a way to buy. Each publisher’s page has the rest of a cell: the pairs that could not be converted, the outliers set aside, and every game’s own ratio.