
Run your own toy store! Arrange shelves, set prices, process payments, and manage staff. Expand and design your shop, handle online orders, deliver with a scooter, trade rare toys, and ensure security. Create a magical shopping experience in Toy Shop Simulator!
Modeled estimate, not a reported figure. How we estimate →
Prices
The United States storefront in every case, so this compares stores and not countries.
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 0.43/day in the week to Aug 21 → 0.14/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 26 chart moves that followed a price cut of more than 20% went a median of 7 places towards #1, and the 2,400 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
About
"Toy Shop Simulator" lets you manage a toy store. Organize shelves, help customers, and expand your shop in a fun, playful world. Join our Discord to connect with other players and share your toy shop experiences!
Create the ultimate toy empire from the ground up. Design, manage, and grow your dream toy shop in a bustling city where your creativity and strategy will lead to success.
Arrange toys on shelves, optimize store layout for aesthetics and efficiency, and create an inviting shopping experience.
Customize and decorate every corner of your store to create a charming and personalized shopping environment.
Buy licenses from top brands to stock a wide range of toys. Add variety to your shop and attract more customers with every new brand you bring in.
Grow your store’s physical space, upgrade interiors, and continually adapt to meet customer demands.
Process and deliver online orders with a scooter, ensuring timely and accurate delivery.
Employees manage stocking and checkout, while a Cleaning Bot keeps the store tidy.
Open cases to unlock special toys and boost your profits!
Discover special toys to attract more customers and play with legendary ones!
Watch out for thieves trying to steal your toys—catch them before they escape!
Cleaning Mechanic
NPC Interactions
Random Events
Banking & Credit Systems
Shoplifters
Warehouse & Inventory Management
Vibrant & Interactive City
Dive into Toy Shop Simulator and build your dream toy store from the ground up!
Sums Steam only; Epic publishes no volume signal, so the true total is higher by an unknown amount.
| Store | Price | Audience | Score | Chart | Est. revenue |
|---|---|---|---|---|---|
SteamYou are here | $16.99 | 188reviews | 80% | — | $136.4K |
| $16.99 | — | — | — | not modelled |
Matched by title — a reused name can pair the wrong games. * is a critic aggregate. Prices and positions are each store's United States storefront; Epic charts worldwide. Audience and Score too, except Steam's, which is worldwide.
Engagement
Reviews
Themes across 48 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
Das Spiel hat absolutes Sucht-Potential und ist super süß! :-) Bitte weiter daran arbeiten und bitte unbedingt (!) einen Multiplayer Modus!!!
I wanna like this for story only,the gameplay is generic and boring and a long wait,you get some originality through challenges but alas it a game about having a bigger penis
Toy Shop Simulator is a warm, detail-focused business simulation that captures the everyday rhythm of running a small retail store and gradually transforming it into a thriving destination. Developed and published by PaperPixel Games, the title leans into a cozy but surprisingly hands-on approach to shop management, placing the player directly behind the counter rather than abstracting operations into menus and spreadsheets. From the beginning, the game emphasizes ownership and presence, making every shelf stocked and every sale completed feel personally earned. The experience starts modestly, with a small storefront and a limited selection of toys that must be carefully ordered, unpacked, and arranged. Rather than automating these steps immediately, the game encourages players to physically interact with their shop space, placing items on shelves, adjusting layouts, and experimenting with presentation. This tactile design gives Toy Shop Simulator a sense of authenticity, as success is tied not only to numbers but also to how inviting and functional the store feels. Customers wander in, browse products, and react to pricing and availability, reinforcing the importance of thoughtful organization. As the business grows, the simulation expands beyond simple stocking and selling. Players unlock access to a warehouse system, manage deliveries, and handle online orders that must be fulfilled efficiently. Hiring employees introduces another layer of management, as staff can take over tasks like restocking or cashier duties, freeing the player to focus on strategy and expansion. These systems are easy to understand but layered enough to create meaningful decisions, particularly when balancing payroll costs against efficiency and customer satisfaction. Progression is one of the game’s strongest elements. Profits can be reinvested into store expansions, decorative upgrades, and licenses that allow the sale of more popular or rare toy brands. These upgrades are not merely cosmetic; they directly influence customer traffic and spending behavior. Adding collectible or high-demand items can dramatically shift sales patterns, rewarding players who pay attention to trends and experiment with inventory choices. Over time, the shop evolves from a humble retail space into a bustling destination with its own identity. The simulation also introduces light challenges that keep the routine from becoming static. Shoplifters, cleanliness issues, delivery logistics, and occasional citywide events require attention and adaptation. While none of these elements are punishing, they add texture to the experience and reinforce the feeling of running a real business rather than a purely decorative sandbox. Financial systems such as banking and credit further deepen the management side, allowing players to take calculated risks to accelerate growth. Visually, Toy Shop Simulator adopts a bright and friendly art style that fits its theme perfectly. The environments are colorful without being overwhelming, and the toy designs are varied enough to keep shelves visually interesting. The presentation prioritizes clarity, ensuring that important information like stock levels and customer behavior is easy to read at a glance. The interface is functional and largely intuitive, though some elements can feel dense during later stages when multiple systems are running simultaneously. What makes the game particularly appealing is its pacing. Toy Shop Simulator does not rush the player or force constant optimization. Instead, it encourages steady, deliberate growth, allowing players to enjoy the process of building something over time. Sessions can be as relaxed or as focused as desired, making the game well-suited for both short play sessions and longer management marathons. Overall, Toy Shop Simulator succeeds by blending cozy presentation with genuinely engaging management mechanics. It offers enough depth to satisfy players who enjoy optimization and planning, while remaining accessible to those who simply want to design a charming store and watch it come to life. By keeping the player involved in both the small details and the bigger picture, it delivers a rewarding simulation that feels personal, creative, and consistently satisfying from its humble beginnings to a fully realized retail empire. Rating: 7/10
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Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
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Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English, French, Italian, German, Simplified Chinese, Portuguese - Brazil, Japanese, Korean, Spanish - Latin America, Russian, Turkish, Hungarian +2 more
Hours played at review time, across 48 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
A gyerek nagyon szereti, és szülőként is ajánlom. Meghozza a kedvet a boltos szakmához! :D
번역이 엉망이고 폰트가 깨지지면 시뮬레이터 게임인데도 스토리가 있는 점, 상품이 귀여운 점 (!!)은 참 좋아요 💘 재밌게 했습니다!
I highly recommend the game its fun!
El juego es muy bueno, aun tiene algunos bugs, como el reponedor se queda bug, tienes que cerrar le juego y abrirlo, otra cosa que hace que no este perfecto es el almacen, las expansiones son muy pequeñas y los estantes para poner los juguetes son muy grandes y solo ocupan 1 juguete por lugar, entonces cada estante son 4 juguetes, llega el punto que no cabes en el almacen, eso hace que el reponedor aviente cajas grandes y queden ahi y se bugue, ojala fuera mas facil el almacen.
es muy intretenido pruebenlo
This game is a lot of fun. The plushies are so adorably cute I want the IRL lol and running around to do deliveries and the rivalary with the other shop, briliant!
おもちゃ会社の代表取締役の配信を見て知識だけある状態でプレイ。 あとから追加されたであろう販売品はバグが多く、「段ボールが開いた状態から開くコマンドを押すと閉じる。けどその状態が開いた状態なので、蓋は閉じてる状態で陳列する」みたいな愉快なバグが起こっている。 他にも、でっかいぬいぐるみがかわいいだろうな~と導入してみたら、空箱は虚空に消え去り、注文PCの在庫が消えずにドンドン数だけ増えていく。頑張ればオーバーフローするんだろうか。 普通に楽しめはするのでオススメです。セールやっている時にでも。
Selling now
See how fast this game is selling right now — estimated copies and revenue per day from recent review growth.
Players by region
Where this game's players are, estimated from review languages.
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