
Run a shop in the zombie apocalypse! Trade batteries, craft stock, manage your staff, and fend off undead hordes. Will you be a hero, or profit at any cost? Your choices shape your store - and your fate.
Modeled estimate, not a reported figure. How we estimate →
Prices
Each in the currency that store quoted — not converted: the gap between two rows is the publisher's pricing, not an exchange rate.
Every market we collect.
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 2.57/day in the week to Aug 14 → 8.71/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 24 chart moves that followed a price cut of more than 20% went a median of 9 places towards #1, and the 2,419 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
About
The Walking Trade is a quirky, action-packed zombie apocalypse store management game where chaos and commerce collide!

Design your shop, balancing space, aesthetics, and functionality. Organize shelves, set prices, and ensure customers leave happy - or at least alive.

Customers aren’t your only problem - zombies invade! Wield melee weapons, firearms, or whatever you can find to defend your shop during raids and hordes.

Hire survivors to scavenge supplies, serve customers, or guard the shop. Keep them equipped and motivated to reap the rewards.

Unlock crafting stations to create weapons, tools, and shop upgrades. Build barricades, storage units, and even makeshift traps to keep zombies at bay.

Be a benevolent shopkeeper or an opportunistic overlord. Help the community, price gouge, or even sabotage settlements for profit. Your reputation determines who comes knocking.
In The Walking Trade, every decision shapes your survival. Build, fight, and thrive in the apocalypse—your way!
Engagement
Reviews
Themes across 271 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
I love shop sim games and this is a lot of fun. Would highly recommend this one, but I do have a few issues with it that frankly, are very minor and so obvious I'm sure the devs are more than aware. But just incase. Firstly, Cleaners. This is the buggiest and most annoying part of the game. They seem to choose random items to not clean, they have an annoying range that seems limited within the tarmac of the carpark meaning they leave everything else. Decor is a nice touch, but it needs to do more than look pretty. Would be good if it attracted more customers. More needs to be done with the skill trees, totally unbalanced and you end up with hundreds of points you can't use before long. The second floor of the shop looks so appealing, can't wait for them to open that up for use for roof access! I see the sand bags up there and the rubbish blocking the ladder leading to the door! The map needs major expansion, it's extremely limited. We need more to play for rather than being able to hit max within a few hours. Perhaps introuducing "ancient" items beyond legendary? That are REALLY hard to get would be amazing. Like a 0.1% chance of looting a quad rocket launcher for instance? Or even a functioning delivery vehicle that can do supply runs and bring back 3 boxes instead of 1? But again, SUPER rare to get. Just a few ideas. Anyway, excited to see what they do next!
Media

Related
Related
Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
This and every other Pro feature is free until October 20, 2026. A free account is all it takes.
Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English*, French, Italian, German, Spanish - Spain, Japanese, Korean, Portuguese - Brazil, Russian, Simplified Chinese, Polish, Turkish +2 more
Hours played at review time, across 271 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
nice game, but very repetitive
Классная игруха со смешными багами, с запретом плохо работает
Its a pretty cool game, fairly cheesy on the graphics but pretty cool game play. I find it a fascinating story line, no complaints so far
good fun game after about 6-7 hours you've prolly done everything but theres a hardcore tho it is quite hard to die still
Очень хорошо, стоит своих денюжек! Приятно не просто отстреливать зомбей (как часто бывает), а строить свой магазинчик, искать для него товары (первое время буквально нужно капаться на помойке и продавать мусор), отправлять работников в вылазки за стафом или назначать их на работу в магазинчике, а уже после переживать орды зомбей! К тому же, зомби еще приходят днем, убивают клиентов, приходится оперативно избавляться от трупов чтобы рейтинг магазинчика не упал. Из недостатков можно отметить хаос на первых этапах (когда нет паллет и приходится всё складывать в огромные мусорные кучи) и непонятный баланс: при первом прохождении я не успел открыть последние вылазки, а ко мне уже пришел финальный бос (мерзкий гигант, ужасные анимации и файт непонятный), а на втором прохождении еще за несколько нападений до босса я уже открыл все вылазки, все комнаты, а местной валюты было так много, что непонятно было что с ней делать. И всё же игра стоит своих 300 рублей и потраченных 13 часов жизни!
Do I recommend this game? Sort of. Do I recommend it after it's been fixed by various mods? Yes. The concept of this game is so good it's frankly criminal how sloppy it's been handled, luckily there's quite a few modders out there who're willing to pick up the enormous amount of slack that the "dev" couldn't be bothered to. If you get this game, download Melon Loader and some QoL mods (look up this game on the nexus and you'll figure out how to do both of those)
아니 좀비 작작 끌고 오라고 쫌
no, this is not it. mechanics are lacking a lot (fill shelves, storage, etc.) and AI workers are quite buggy (and stupid, don't use them in combat).. normal store gameplay is done after max 50 ingame-days (even before the final normal raid night in my case) and if you want to get all achievements it will take a long time of wasting hours after you possibly achieved everything with your store (as you need 25 hellraids, which are not well balanced either in my opinion). the idea of the game is great, but the final product isn't, at least for me.
If you like fighting zombies this game gives you endless amounts of fun
Selling now
See how fast this game is selling right now — estimated copies and revenue per day from recent review growth.
Active players
Estimated daily and monthly active players (DAU/MAU) modeled from peak concurrency.
Players by region
Where this game's players are, estimated from review languages.
Players also reviewed
The games this title's players most often review too — audience affinity.
Related
| Game | Estimated lifetime revenue | Reviews | Review score | Price |
|---|---|---|---|---|
| — | 0 | — | — | |
| $511K | 1.1K | 85% | $12.99 | |
| $7.2M | 14.3K | 96% | $12.99 | |
| $1.4M | 1.4K | 78% | $22.49 | |
| $10.9K | 40 | 50% | $9.99 | |
| — | 0 | — | — |
Related
| Game | Estimated lifetime revenue | Reviews | Review score | Price |
|---|---|---|---|---|
| $1.1M | 765 | 80% | $29.99 | |
| $1.1M | 1.4K | 81% | $19.99 | |
| $1.1M | 6.7K | 97% | $2.49 | |
| $1.1M | 1.7K | 96% | $19.99 | |
| $1.1M | 2.8K | 99% | $19.99 | |
| $1.1M | 1.3K | 74% | $24.99 |