
Explore a cursed Japanese town! Recruit mascot friends and come to the rescue when disaster strikes! Solve the mystery of your exile! Help a living finger work through her many anger issues! Turn Promise Mascot Agency into the best agency in Japan in this open-world narrative adventure!
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About
From the creators of Paradise Killer comes a mind-bending open-world narrative adventure mascot management simulator where mascots are more than just symbols - they’re unpredictable forces of nature! Step into the chaos, unravel the conspiracies, drive a tiny truck and try to keep it all together in Promise Mascot Agency!

You thought mascots were just fluffy, innocent brand ambassadors? Think again. The Mascots are all living, breathing, fully formed personalities, with dreams, fears, and the occasional breakdowns of their own- just like us! Whether it’s Trororo, a charming cat who’s a little too obsessed with "adult video" or sweet, silken To-Fu, who can’t stop sobbing, your job is to befriend, mentor, and (hopefully) get these mascots to finish their jobs without causing a major catastrophe.

Sending your mascots out to work is never as easy as it sounds. One minute they’re promoting delicious food, the next they’re stuck in a doorway or starting a kitchen inferno. Need help? Good thing Kaso-Machi is full of intrepid everyday heroes ready to lend a hand (if you’ve managed to befriend them, of course). Unlock Hero Cards, featuring Kaso-Machi’s lovable local weirdos like Captain Sign, Japan’s only road-sign superhero (don’t ask questions), or Mama-San, a bar owner with a serious latex collection. These heroes will step in to provide help when your mascots inevitably lose control.

Kaso-Machi is a town full of secrets, and Michi isn’t just stuck in an office managing mascots - he’s on the road in his rusty (but upgradeable!) Kei Truck. This nifty little ride may look like a heap of junk, but with a few tweaks, it’ll have nitro boosts, glider wings, and even the ability to launch Pinky☆ - Michi’s maniacal mascot assistant - like a missile. Use your truck to explore the strange, forgotten town, unlock collectibles, and uncover hidden mysteries. Who knew a Kei Truck could be your best friend in a town where literally everything else hates you?!

Exiled after an ambush that left his clan in shambles, Michi finds himself piecing together the mystery of what really happened, while the town seems to actively conspire against him. Nightmare spirits seem a little too interested in your business, and there’s an ever-present sense that something’s very, very wrong in this place…

Think you can resist? Think again. The mascots know where you live. Step into the world of Promise Mascot Agency and claim your place in this brave new world of mascot domination.
Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English, French, German, Spanish - Spain, Japanese, Simplified Chinese
Engagement
Hours played at review time, across 43 reviews with recorded playtime.
Reviews
Themes across 43 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
positive critical· bar length = how often the theme comes up
Reviews
The story had potential, but the way it was told made it feel very corny. The washed-out filter and the low-quality 3d models can be a vibe, but they aren't especially exciting to look at. Unfortunately did not vibe with the 2d illustrations at all, they looked distinctly western style and did not fit in. The characters weren't very appealing either, Pinkie was amusing at times but mostly annoying and they got the legendary voice actor who voice Kiryuu in the actual Like a Dragon series to voice the main character, but because of his lines he comes off as a chump. The gameplay itself is traveling between the pretty big map and sending mascots you hire to jobs to earn money. Well, the map felt pretty empty, there were some things to do strewn about, but nothing felt really fun to do. You can't even explore at your leisure, because the in-game time flows automatically and you will be hit with bills you need to pay at eod everyday, so you need to be constantly sending mascots to work and earning money. Also the truck controls feel clunky.
It's like playing a Yakuza minigame but then it's the entire game.
I just started this game today and played 1.5 hrs, even at this point I cannot explain how unbelievably GOOD this is. It’s BEAUTIFUL in every single way, totally unhinged and joyful. Smooth as butter to play, so polished. And runs like a dream on steam deck fyi. I had a smile on my face the whole time, I just couldn’t help it, Can’t wait to play more. Just buy it, you’ll love it. Also Pinky is goated 🌟
it's just a good game tbh
Promise Mascot Agency is a wonderful game I wholeheartedly recommend, but it’s also the kind of game I think can be tough to convince others to take a chance on because of certain barriers. This isn’t meant as a mark against the quality of it, but there are things about its structure that are worth being upfront about. First, there’s a lot of reading, as well as dialogue that’s backed by a delightful Japanese voice cast, that’s not unlike something you would see in a visual novel. I can say confidently that you’re getting a great and wholesome story here, but I get that for some people it’s just not what they come to video games for. Second, one of the primary methods to advance the story is indeed managing your agency of mascots, but because this isn’t a simulation akin to Sim City or Theme Hospital, the gameplay leans more toward in service of progressing the story. There’s enough there to keep you engaged, but others might desire just a few more layers. But this game truly is worth making space in your life for if anything at all in the various trailers speaks to you. I would also encourage trying the demo to get a pretty fair shake of what you’ll be doing and the general vibe the developers crafted. For a quick sum, you’ll rely on a simple delivery truck as your method of traveling around the small Japanese countryside town of Kaso-Machi, which is full of charm, mystery, and classic video game map icons to interact with. If you’re adventurous enough, your truck will upgrade and have you moving around the map in a satisfying state of flow like a certain bounty hunter. Time exists here, so days passing by will matter as nightly bills are due and your employees take breaks and earn their pay share reviews. While taking a break from driving, gameplay revolves around navigating menus and selecting the best work for each of your mascots based on their skills. What follows is largely hands-off until a mascot gets into trouble and requires help. This amounts to a simple battle where cards representing the citizens of Kaso-Machi are used to deal damage to the particular source of trouble. Each card has its strengths in damage types and can be upgraded via quests and other methods. Upgraded cards become more important as your mascots take on higher level work. These were all fun distractions, and I think for most people that today are looking for video games that don’t ask too much of them will find something here to relax and enjoy. On that note, there is a story-related time pressure for earning money that appears after around the first few hours. However, I didn’t find the normal difficulty to be too demanding, but there is an option to lower this if it becomes a sticking point, so no real worries there. Likely what has me still thinking about this game today and probably long after is the world that the developers crafted here. The setting is rich in character, the cast are all interesting with problems that can be related to, the soundtrack is too good to be missed, and if you’re a fan of Yakuza/Like a Dragon and/or Persona, I think you’ll really appreciate Kaso-Machi because I have to believe this team are big fans, too. The UFO catcher and real-life photos of food were a nice touch, just saying. If there’s one last thing I can say, and why I want to recommend this game, it’s that I think it tells a story about an inspirational little town that really speaks to people who don’t want to accept this meaner, nastier version of the real world certain people are trying to cultivate. Kaso-Machi is a refreshing example of a diverse, complex community of people working together to change things that are both wrong and destructive. It’s the kind of hopeful story I’ve cherished among some of the greats, like Dragon Quest, and I think they’re even more important today. To Kaizen, I bought your previous game after finishing PMA, so consider me a returning customer. Also, Pinky belongs in the hall of great video game characters.
divertido, mas vc precisa gostar bastante de ler
it has that "one more thing/turn" magnet to it that make me keep playing lol.
This game is an absolute gem. It somehow manages to capture an 80s vibe despite being set in current times. The characters are colorful and well fleshed out, and the gameplay loop makes for a very fun couch game. My only gripe is that it's easy to put your savegame into an unwinnable state if player income is not high enough when the main story is advanced to the point where the ATM mechanic is brought in. Overall though, great game.
._.
This silly game had NO right to be as amazing as it was. the game play was addicting the story was engaging and had a surprisingly delicate touch with some sensitive issues. Bought this cause Kiryu's VA was in it stayed cause this was a legit fun game. Probably the most fun I've had with a game in 2026 so far
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Audience
Estimated from the language of this game's reviews — a proxy for where players are, not official Steam demographics.
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