Steam tag trend
Horror Steady
Releases, reviews written and modeled launch revenue for Horror on Steam, month by month (15,135 games with an estimate carry the tag).
Reviews written
+4%
1,026,555 in Jul–Sep 2026 vs 989,572 in Jul–Sep 2025
Paid releases
+55%
902 vs 583, same months (of 973 and 667 in all)
Upcoming games
8,192
median 27 followers (8,163 with a count); their total followers +5% in 30 days, over 478 games read at both ends (the largest weigh most)
Top contributor to the growth: The Binding of Isaac: Rebirth, 53,021 reviews in Jul–Sep 2026 against 11,525 a year earlier — 100% of the tag's increase.
We compare the last 3 complete months with the same 3 months a year earlier, which takes out the season. Reviews are counted on the tag’s paid games only (free-to-play games have no monthly review history with us), so releases are counted the same way: paid releases. A tag needs at least 30 paid releases and 1,000 reviews in both periods, and no more than 50% of its releases in the two years free to play; otherwise it is “too few”. Rising: review volume up 20% or more, by at least as much as paid releases, and no more than 50% of that growth from a single game. Cooling: review volume down 20% or more. Anything else: Steady.
Reviews written are summed over 11,260 paid Horror games whose review history we re-read on or after Oct 1, 2026, so their last complete month is whole; 1 more, last read before that, are left out of every month alike (we re-read a game about once a week).
Our follower history starts Jul 13, 2026, so the 30-day change has nothing older to compare with. A game carries many tags and counts in each. Correlation only: a trend describes the past, it does not forecast.
Releases
Horror games that first went on sale each month (tracked Steam games).
Reviews written
Steam reviews posted each month on Horror's paid games of any age — the demand side. Free-to-play games have no monthly review history with us, so they are not counted.
Median revenue of the month's releases, 3 months in
Modeled: each paid release's estimated revenue at the last month boundary on or before 3 months after it first sold (2–3 months of sales), median per month, over the month's paid releases. Releases with no review yet have no history and are left out, so this is the median of reviewed launches and runs above a typical launch; each month shows its n of the paid releases. Through Jun 2026; younger months are not 3 months old yet.
Modeled estimate, not reported sales
Month by month
| Month | Releases | Paid | Median revenue, 3 mo | Reviews written |
|---|---|---|---|---|
| Sep 2026 | 321 | 307 | not yet | 303,423 |
| Aug 2026 | 343 | 314 | not yet | 336,161 |
| Jul 2026 | 309 | 281 | not yet | 386,971 |
| Jun 2026 | 256 | 230 | ≈$543n=202 of 230 | 346,975 |
| May 2026 | 243 | 212 | ≈$814n=188 of 212 | 404,400 |
| Apr 2026 | 294 | 262 | ≈$1.2Kn=229 of 262 | 311,263 |
| Mar 2026 | 295 | 269 | ≈$1.1Kn=228 of 269 | 373,389 |
| Feb 2026 | 220 | 200 | ≈$882n=165 of 200 | 373,221 |
| Jan 2026 | 241 | 215 | ≈$1.4Kn=188 of 215 | 346,155 |
| Dec 2025 | 218 | 186 | ≈$996n=157 of 186 | 347,401 |
| Nov 2025 | 292 | 262 | ≈$817n=232 of 262 | 453,627 |
| Oct 2025 | 409 | 368 | ≈$996n=324 of 368 | 324,146 |
| Sep 2025 | 195 | 179 | ≈$877n=156 of 179 | 283,340 |
| Aug 2025 | 222 | 194 | ≈$1.1Kn=175 of 194 | 304,172 |
| Jul 2025 | 250 | 210 | ≈$922n=178 of 210 | 402,060 |
| Jun 2025 | 198 | 170 | ≈$686n=137 of 170 | 319,693 |
| May 2025 | 261 | 236 | ≈$1.1Kn=206 of 236 | 253,166 |
| Apr 2025 | 241 | 203 | ≈$1.3Kn=174 of 203 | 314,216 |
| Mar 2025 | 226 | 199 | ≈$1.1Kn=170 of 199 | 351,589 |
| Feb 2025 | 194 | 172 | ≈$957n=152 of 172 | 271,300 |
| Jan 2025 | 194 | 169 | ≈$1.2Kn=149 of 169 | 386,681 |
| Dec 2024 | 240 | 198 | ≈$1.4Kn=176 of 198 | 520,032 |
| Nov 2024 | 229 | 195 | ≈$1.3Kn=165 of 195 | 403,334 |
| Oct 2024 | 391 | 341 | ≈$1.2Kn=291 of 341 | 268,483 |