Build your empire from a basement. Trade stocks, run companies, date, raise kids, dodge the SEC, and retire a legend — or go broke trying.
Modeled estimate, not a reported figure. How we estimate →
Media
About
Start with nothing. End with everything — or nothing again.
Pick your character and the journey will begin at 18 with a single, defining choice: Academic pursuit or the immediate grind? Build your legacy from the ground up as you navigate the complexities of adulthood.
Will you build a family empire where your children become your most trusted executives? Or will your parenting choices limit their potential? In this life sim, the "right upbringing" is the difference between an Ivy League CEO and a missed opportunity.
Self Made is a deep financial life simulation where every month is a decision. Buy low, sell high, start a business, get married, raise kids, go to prison — the American Dream has never been this volatile.
TRADE THE MARKET
Over 50 stocks across Tech, Healthcare, Finance, Energy, Retail, and more — each with real financial fundamentals. PE ratios, dividend yields, earnings per share — this isn't a clicker game. Study the market, read the news, and make your move.
Follow sector trends and react to breaking news
Track earnings calendars and trade the gap
Ride bull markets and survive the crashes
Unlock insider tips from shady business contacts (just don't get caught)
YOLO MODE
Not patient enough for buy-and-hold? Enter YOLO mode — a week-long options trading minigame powered by real Black-Scholes pricing. Trade calls and puts, build multi-leg strategies, and watch your portfolio swing in real time. Earn achievements like Diamond Hands, get inducted into the Hall of Fame, and pray your earnings bet pays off.
BUILD YOUR EMPIRE
Trading is just the beginning. Use your profits to build something bigger:
Start a Company — Design products, hire employees, manage R&D, and take your startup public with an IPO
Own a Sports Franchise — Manage the New York "Gents", sign players, upgrade the stadium, and fill seats
Launch a Rocket Company — Fund R&D, complete missions, secure government contracts, and push the frontier of space
Run a Media Empire — Generate headlines, control the narrative, and build an audience (But don't get caught manipulating stock prices with bogus stories!)
Found a Charity — Solve global problems in education, healthcare, climate, or poverty
LIVE YOUR LIFE
This isn't just a trading sim. It's a life sim.
Date — Eleven unique love interests. Take them on dates, fall in love, get married, or get your heart broken
Raise a Family — Have kids, name them, and choose between community college and the Ivy League
Climb the Career Ladder — Work fast food, grind through an office job, earn your MBA, or become an executive
Buy the Lifestyle — Upgrade from a basement to a penthouse. Buy sports cars, private jets, and yachts.
FACE THE CONSEQUENCES
Every decision has weight. Get too greedy and the SEC comes knocking.
Insider trading investigations with evidence gathering and courtroom trials
Hire lawyers ranging from a public defender to a multi-person defense team
Serve time in Club Fed (Fancy Prison) — or worse
Market crashes can wipe out years of progress in a single turn
Bankruptcy is always one bad bet away
FEATURES
50+ tradable stocks with real financial fundamentals
Options trading with authentic Black-Scholes pricing
5 unique businesses to build from scratch
11 romanceable characters with distinct personalities
Dynamic news system that reacts to your decisions
Quarterly earnings events with after-hours price gaps
Real estate empire building from duplexes to Condos
Full career progression from minimum wage to executive officer levels
Prestige system tracking your reputation and status
Multiple victory conditions — Net Worth, Philanthropy, or Legend
Lifespan Start at 18 and the game ends when your health hits 0 from age (can be mitigated with multiple factors).
Minor Dark humor and satirical writing throughout
Retro trading terminal aesthetic with diegetic office environments
HOW WILL YOUR STORY END?
Retire at 65 with billions in the bank and a family that loves you. Or flame out at 40 with an SEC record, an ex-wife, and a portfolio of worthless calls.
Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English, German, Simplified Chinese, Spanish - Spain, Japanese, Portuguese - Brazil, Russian
Engagement
Hours played at review time, across 43 reviews with recorded playtime.
Reviews
Themes across 43 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
positive critical· bar length = how often the theme comes up
Reviews
I was really excited when this released. The life sim genre is pretty sparse, so I was hoping this would be something special. Right now, though, it feels more like a clicker than a life sim. The balance is off, you can pick Consultant and just hit “next month” over and over and you’re basically set. There’s no real struggle, no hard choices, no tension. Success comes too easily, and that takes away the satisfaction. I was willing to overlook the AI art, but combined with the shallow systems, the whole thing ends up feeling a bit soulless. There’s definitely potential here. With better balance and more meaningful challenges, this could be something great. For now, I’d recommend something like This Grand Life 2 if you’re looking for a deeper experience.
Really solid overall. Some early bugs (tech & fundamental analysis show text errors, etc.), but good foundation & tons of potential.
Great potential, fun to play. Surprisingly immersive and detailed. Some bugs but nothing game breaking. Deffo need more games like this one.
Right now it's a rough gem in the middle of being cut into something world class. Extremely fun, but I did have about 10 crashes in 10 hours. Reported the first 3-4 to the dev before I realized it was the same bug. Additionally, when I attempt to continue the game as my character's heir, or view the high scores at the end game screen, the entire thing freezes up. But it's just so fun. The dev created something really cool here.
Devs are fantastic. Support these dudes. They updated within a week of reporting the game breaking bugs.
Just what I had been looking for for years, after "Money Makes Money". Would love to see it taken forward, like with family offices and multiple offsprings.
só vai a té o segunda geração ai para tinha que dar continuidade e mais chaces de relacionamento
我就喜欢期权读博，从贷款的10000块赚到一千亿，只需要2年
Great little game. It's games like this that remind me why in the last years I spent my money on Indie Developers instead of big studios. Fine ideas and proper implementation don't require huge budgets. The game is not perfect and a lot can be improved or added, Nevertheless, I find it fun and replayable. Thank you for this little gem.
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Related
Related
Trends
Modeled estimate over time, reconstructed from Steam's monthly review histogram.
Momentum
Pace estimated from the game's recent review growth (our daily snapshots) at its own sales-per-review ratio — a momentum signal, not booked sales.
Audience
Estimated from the language of this game's reviews — a proxy for where players are, not official Steam demographics.
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