
Manage your very own video store in the early 90s! Rent, sell, decorate and expand your business from the ground up and relive the golden ages of video rentals!
Modeled estimate, not a reported figure. How we estimate →
Prices
Each in the currency that store quoted — not converted: the gap between two rows is the publisher's pricing, not an exchange rate.
Every market we collect.
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 18.71/day in the week to Aug 7 → 26.43/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 22 chart moves that followed a price cut of more than 20% went a median of 9 places towards #1, and the 2,513 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
About

Relive the golden ages of video rentals by opening your very own video store. Rent, sell, organize and build your business from the ground up. Hire staff, manage your team and become the best rental destination in town!

From taking reservations and charging late fees to recommending movies and preparing delicious snacks, there’s never a dull moment when running your store!

Customize your walls and floors, decorate with posters and memorabilia and expand your layout to build the video store of your dreams.

Fill your shelves with thousands of unique VHS tapes, each with their own title, genre and hand-drawn cover art! Order movies on your old PC or buy exclusive bootleg films from the shady Tape Dealer. Each week will have new releases inspired by real iconic movies of the 80s and early 90s.
Additional Game Features:
Build Your Dream Team: Hire staff to give you a hand on daily tasks to run your store.
Manage Your Returns: Add returned movies in the system, rewind tapes and set aside reserved movies for your customers.
Charge Late & Broken Fees: Track late and damaged returns and deal with different customer reactions and complaints.
Evolving Customer Interactions: Seasons, weather and holidays affect gameplay and what your customers rent! Be ready, rainy Friday nights are crazy busy in the store!
Seasons & Festivals: Play through all four seasons as the environment transforms around you. Each season features special holidays and festivals, all brought to life with unique artwork!
Share Movies With Your Friends: Every movie can be ordered on your PC with a unique code that you can share with your friends!
Add-ons
Each DLC is estimated with the same model as a game, then summed — a modeled figure, not reported DLC sales.
Updates
Build ids and update times come straight from Steam's PICS — the same source SteamDB reads. Patch history grows as we record new builds.
Engagement
Reviews
Themes across 1403 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
Great game that is highly addicting. Spent many an hour running around organizing movies. It takes a while to do a whole year in game and each month has fun "events" that will bring customers to your store looking for a certain type of movie based on the event. The new release movies are always fun to see, all so far based off a real movie. I always get a kick out of seeing them. The art style for them is always really good and rather classic. Some of the movies have rather funny titles which make the game more fun. Squeeze Machine for an X rated movie is my favourite so far. If you want a game that kills time quickly this is a game for you.
90年代初頭のレンタルビデオ店を経営し、映画の仕入れや陳列、レンタル業務をこなしながら、自分好みのお店へと育てていく経営シミュレーター。 何より素晴らしいのが、小さい頃に利用していたレンタルビデオ屋を思い出してしまう雰囲気の良さ。所狭しと並んだビデオのパッケージや映画ポスターを眺めながら店内を歩いているだけでも妙に懐かしく、あの頃の「今日は何を借りよう」と棚を眺めていた時間まで蘇ってくる。 ゲームとしてやっていること自体はかなり単純。新しいビデオを仕入れて棚に並べ、客に貸し出し、稼いだお金で棚を増やして店を拡張する。その繰り返しなのだが、これが驚くほど心地よく、気付けば時間を忘れて延々と店を弄ってしまう。 最初は小さかった店に棚が増え、壁にはポスターが並び、扱える映画のジャンルも少しずつ充実していく。ただ数字が大きくなっていくだけではなく、「間違いなく自分好みのレンタルビデオ屋になってきた」という実感を持てるのが楽しい。 特に好きなのが、新しい映画を仕入れる瞬間。新商品が追加されるたびに「これも置きたい」「このジャンルの棚を作りたい」と収集欲を刺激され、買い集めたビデオを綺麗に陳列して眺めているだけでも満足感がある。もはや経営効率そっちのけで棚を整理している時間すら楽しい。 季節イベントや新作映画の発売日といった予定をカレンダーで確認できるのも上手い。繁忙期に備えてどのジャンルを充実させるか、棚を増やすか、店を広げるかといった短期的な目標が自然と生まれるため、単調になりがちな店舗経営に程よいメリハリが付いている。 店が大きくなればスタッフを雇って仕事を任せることもできる。こいつらが時々「なんでそこでそうなるんだよ」と言いたくなる程度にはバカなのだが、一生懸命働いている姿を眺めていると妙に憎めない。効率化のために雇ったはずなのに、気付けば店の一員として愛着が湧いてくるのも面白いところ。 派手な出来事が次々に起こるゲームではない。それでも、ビデオを一本仕入れ、棚を一つ増やし、少しずつ店を大きくしていく。その小さな積み重ねがとにかく気持ちいい。 「自分のレンタルビデオ屋を持つ」という極めて単純な夢を、収集と経営の楽しさを通してこれ以上なく丁寧にゲームへ落とし込んだ作品。こういうゲームは本当に時間が溶ける。
Media

Related
Related
Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
This and every other Pro feature is free until October 20, 2026. A free account is all it takes.
Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English, French, German, Spanish - Spain, Italian, Portuguese - Brazil, Russian, Traditional Chinese
Hours played at review time, across 1.4K reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
Riktigt roligt spel. Sparkade dock dom anställda direkt efter att ha fått den prestationen då dom var värdelösa oavsett deras "nivå" på diverse kategorier. Hoppas på uppdatering med fler nivåer och fler saker att låsa upp.
Relaxing and charming but pretty repetitive, as most of the mechanics are pretty shallow and the flow of the game doesn't change much even as you unlock new stuff. Also, it's really annoying that there is no way to tell the return station worker how to sort the movies, aside from genres. Can recommend it to people who enjoy simple simulation games that pretty much don't challenge the player.
Retro Rewind is a gem and a nsotalgia trip. If you grew up in the 1990s looking forward to weekend trips to Blockbuster video than this will be trip down memory lane. You can almost feel the plastic of the VHS cases and smell the candy. Retro Rewind is a fun trip for 30 to 40 hours. Blood Pact Studios seem to be adding on to the late game. I wish we could get some more movie genres, such as foreign and documentaries. Finally, some DLC around renting video games would be awesome!
Finally a sim that is not just another unity asset flip with the same boring mechanics. The game is so charming, cosey and generally relaxing to play. Up there with TCG sim as the best sim games around
MANAGER'S REPORT — Week 47 Sales are up. Morale is down. Kevin quit again — that's the third time this month. Someone returned Rocky IV with peanut butter on the tape and I don't want to know why. The Tape Dealer came by with a "special release." I did not ask questions. I never ask questions. A woman rented Dirty Dancing seven times this month. I don't know if she's okay. I don't know if I'm okay. Business is booming. My store is beautiful. I've forgotten what sunlight feels like. Would recommend to any aspiring video store magnate. 10/10 tapes rewound.
OMG YAASSSSS I LOVE THIS GAME
Macht sehr viel Spasss:)
After playing the demo, I was unsure whether to buy the full version, because I was afraid recurring tasks like checkout or working the returns might become tedious. And while there is some repetition (it's a job simulator after all), so far the game has offered enough variety and sense of progress to stay enjoyable. Being able to hire an employee after a few days is really important though. The devs have made an effort to make everything feel fluid and smooth - when time is tight, you can effortlessly sprint through your store and quickly switch between tasks. No bumping into customers, no mis-clicking, no waiting times when manning a task/station. I would have loved a business management / data analysis angle - check which movies and snacks are most popular and so on. But I guess as far as game mechanics go, the game is already pretty rich.
Active players
Estimated daily and monthly active players (DAU/MAU) modeled from peak concurrency.
Players by region
Where this game's players are, estimated from review languages.
Players also reviewed
The games this title's players most often review too — audience affinity.
Related
| Game | Estimated lifetime revenue | Reviews | Review score | Price |
|---|---|---|---|---|
| $13.6K | 38 | 61% | $8.99 | |
| — | 0 | — | — | |
| $23.5K | 75 | 73% | $8.99 | |
| $15.6K | 44 | 39% | $9.99 | |
| $4.9K | 31 | 58% | $4.49 | |
| $1.3K | 8 | 38% | $4.99 |
Related
| Game | Estimated lifetime revenue | Reviews | Review score | Price |
|---|---|---|---|---|
| $8.3M | 5K | 95% | $59.99 | |
| $8.3M | 50.6K | 90% | $8.99 | |
| $8.3M | 16.6K | 84% | $24.99 | |
| $8.3M | 14K | 95% | $19.99 | |
| $8.3M | 23.3K | 89% | $14.99 | |
| $8.3M | 110.1K | 95% | $2.99 |