[quote][b][url=https://en.wikipedia.org/wiki/Asset_flip]Warning: Asset Flip![/url][/b]
"MEMOLOGY: War of Memes" is a Digital Homicide style asset flip, or what Valve calls a "Fake Game". The "developer" paid for/pirated a few Unreal Marketplace assets, dumped them all in a blender, and submitted it to Valve as if they're real game developers.[/quote]
Two notable criteria for what makes an asset flip instead of legitimate use of stock assets are whether those assets comprise the majority of the game, and whether the "developer" properly credited the people who created most of the assets in the game. This game fails both of those tests. The "developers" here didn't credit any of the artists and real, actual game developers who created the assets here, so this is plagiarism, as well as cash grab shovelware.
In this case, the asset flipper took a bunch of "meme" themed assets from the internet and slaped them onto a basic RTS/autobattler Unity template, trying to get your money for memes and intellectual property they don't own. Pretty typical for Russian copyright infringers, isn't it? It has no value or merit as a real game.
Gamesforfarm/hannibalnotdead/Piece Of Voxel have shown a repeat pattern of unethically dumping other people's work onto Steam as a cheap, nasty cash grab, through this account or through closely linked/alt accounts. Here's some examples so you can see for yourself:
[list]
[*] "[url=https://store.steampowered.com/app/1787640]Kings and Pigs Prequel[/url]" = [url=https://pixelfrog-assets.itch.io/kings-and-pigs]Kings and Pigs[/url] developed by Pixel Frog
[*] "[url=https://store.steampowered.com/app/1655880]Kings and Pigs[/url]" = [url=https://pixelfrog-assets.itch.io/kings-and-pigs]Kings and Pigs[/url] developed by Pixel Frog
[*] "[url=https://store.steampowered.com/app/1547820]Top Truck Driver[/url]" = [url=https://marketplace.yoyogames.com/assets/5820/hill-racing-template-gms1-2]Hill Racing Template[/url] developed by Janko Knez
[*] "[url=https://store.steampowered.com/app/2999780]Skeletos Sword[/url]" = [url=https://unityunreal.com/unreal-engine-assets-free-download/ue-props/1947-gothic-island.html]Gothic Island[/url] developed by UnityUnreal
[*] "[url=https://store.steampowered.com/app/1587940]DuelVox Max Quality[/url]" = [url=https://www.unrealengine.com/marketplace/en-US/product/western-desert-town]Western Desert Town[/url] developed by KK Design
[*] "[url=https://store.steampowered.com/app/1660460]Hoples[/url]" = [url=https://assetstore.unity.com/packages/2d/characters/pixel-adventure-1-155360]Pixel Adventure 1[/url] developed by Pixel Frog
[/list]
Taking this shovelware seriously as if it was a genuine attempt to make a game, it doesn't meet basic minimum requirements that most PC gamers expect as standard.
There's no option to change the resolution and no useful graphics tweaks. There's no way to ensure this is running at the native resolution of your display. There's no guarantee this game will look right on any PC as a result of this hamfisted design decision.
The controls can't be customised, which will be an annoyance for many, but it can also render the game unplayable for differently-abled gamers, left handed gamers or gamers using AZERTY or other international keyboard layouts.
These technical defects push this game below acceptable standards for any modern PC game.
The poor quality of this game is reflected by how many people spent time with it. At the time of this review, SteamDB shows the all-time peak player number was only 5 players, and the worst part is these weren't genuine players, these were the Russian fake review accounts that the developer paid to make the fake reviews. Since the fake reviews are all done, now the only player activity occurs once or twice a month, presumably someone loading it up to see what it is then quickly uninstalling it. Considering there's over 120 million gamers on Steam and well over 110,000 games for gamers to choose from, the overwhelming lack of interest in this low quality game is to be expected.
[quote][b][url=https://www.ftc.gov/legal-library/browse/federal-register-notices/16-cfr-part-465-trade-regulation-rule-use-consumer-reviews-testimonials-final-rule]Warning: Review Manipulation![/url][/b]
This game features a number of fake positive reviews from accounts known to be in the business of review manipulation/paid reviews. They're all written in either Russian, broken English or ChatGPT AI slop, appear at almost exactly the same time, very shortly after the game launched on Steam, all have a direct Steam purchase of the game, and the accounts are used consistently to write fake reviews for asset flips and other cash grabs/scams. The "Positive" review score on this game should be disregarded due to this blatant, unethical review manipulation. This is done to deceive and scam gamers into paying for a bad product.
Due to the 2024 FTC ruling (16 CFR Part 465), these fake reviews are a violation of US Federal Law.[/quote]
This kind of asset flipping isn't harmless. It makes it harder for gamers to find genuinely made games from ethical developers. It makes it harder for genuine indie developers, who put hard work into trying to make real games, to find an audience for their products. It gives indie developers a bad name.
So, should you buy this asset flip? Is this better than any of the 110,000+ genuinely made games on Steam? Of course not!
"MEMOLOGY: War of Memes" is relatively cheap at $1 USD, but it's not worth it. Given the defects and quality issues with the game, coupled with the unrealistic price, and the questionable ethical nature of the developer and/or their associates (as outlined above), this is impossible to recommend. Remember that if you buy a game from an unethical developer, you're putting your money at risk.
[quote][url=https://partner.steamgames.com/doc/store/reviews]Developer Response![/url][/quote]The developer has weighed in to inform everyone they didn't read the [url=https://partner.steamgames.com/doc/store/reviews]Developer Usage Rules[/url] for Steam "partners", or they deliberately ignored the part where Valve says:
[quote]Though it may be tempting, not every review needs to be responded to. A developer response will frequently draw more attention than the original statement, potentially turning a small issue into a much larger community discussion. It's also not a good idea to use this feature to refute customer opinions. Your direct attention can be seen as validation or a defensive attempt to silence your customers.[/quote]
The developer brazenly admits they're plagiarising... they took someone else's assets, including a bunch of generic meme assets THAT THEY DO NOT OWN THE RIGHTS TO. Gamers are not supposed to "guess" if a developer didn't actually create the assets in their game. When developers do this, they position themselves as having their name against those assets... it's 100% plagiarism. If they used someone else's work in a Hollywood movie, they'd be sued into the ground and never work in the industry again. They're tacitly telling gamers because this is their game, the assets are also theirs.
We also know that this is deliberate, and you can see from the other examples this is a pattern of copyright infringment from a shady Russian asset flip scammer.
Claiming the work of others as your own, failing to credit the work of others, is highly unethical, [i]and the developer here now openly admits to it[/i].
The developer seems to have no problem with it being pointed out he used a Russian review farm to create fake/paid reviews on this asset flip, however. But it's good he's breached Valve guidelines in this way because it helps draw attention to his misleading attempts to scam gamers.
Nothing in the developers pointless breach of Valve guidelines changes any of the objective facts of my review. My review stands unaltered. I cannot recommend this disgusting asset flip to anyone.
