
Run your own beauty store in Beauty Store Simulator! Manage a variety of cosmetics, fashion items, jewelry, and more. Design your store, keep customers happy, and build a successful beauty empire. Can you become the ultimate beauty mogul?
Modeled estimate, not a reported figure. How we estimate →
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About
Beauty Store Simulator is a vibrant first-person simulation where you take on the role of a beauty mogul, managing your own beauty store empire.
💄 Cosmetics 💍 Jewelry 👗 Fashion 💅 Nail Care
💇♀️ Hair Salon 💆♀️ Spa 🎀 Accessories 🧴 Skincare
💅 Manicure & Pedicure 💋 Makeup Counter 👑 Luxury Goods
👜 Handbags 👠 Shoes 💎 Diamond Collection
…and much more to discover as you build, customize, and expand your beauty business to become the ultimate beauty destination!
Design your store, attract customers, and become the go-to beauty destination in NY CITY.
Whether you're aiming to become a beauty mogul or simply enjoy managing a stylish boutique, Beauty Store Simulator lets you build your dream store and experience the exciting world of beauty retail in a fun, interactive environment.
But the journey doesn’t stop there—Beauty Store Simulator now offers even more depth with enhanced management features:

Boost your store’s visibility by collaborating with popular beauty influencers for live streaming events. Watch as traffic soars and sales spike with every successful broadcast!

Hire janitorial staff to maintain a spotless shopping environment. A clean store not only pleases customers but also helps uphold your brand’s prestige.

Thieves occasionally lurk among shoppers. Employ security personnel to deter pickpockets and prevent losses, ensuring a safe experience for everyone.

Bring in restock assistants to keep shelves fully stocked and organized. Never miss a sale due to empty displays again!

Hire assistant managers to handle checkout efficiently, reduce waiting times, and even upsell products—making every transaction smooth and profitable.

Expand your store with hair salon services. Offer cuts, coloring, and styling to keep customers coming back.

Promote your store with citywide video ads and flying billboards, boosting visibility and attracting more customers.

Adapt to changing weather and time of day. Rain or shine, customer traffic varies, so plan your strategy accordingly.

Take your beauty empire to the next level by expanding into hair salons, spa treatments, and more! As your beauty store flourishes, diversify your offerings and dominate the beauty industry.
Whether you dream of becoming a beauty mogul or simply enjoy curating a stylish shopping experience, Beauty Store Simulator offers a fun, interactive, and richly detailed environment to build your dream store and dominate the world of beauty retail.
Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English, Simplified Chinese, French, Italian, German, Spanish - Spain, Russian, Turkish, Japanese, Traditional Chinese, Portuguese - Brazil, Portuguese - Portugal +2 more
Engagement
Hours played at review time, across 41 reviews with recorded playtime.
Reviews
Themes across 41 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
positive critical· bar length = how often the theme comes up
Reviews
ich mag das spiel sehr gern . es loht sich das spiel zu kaufen .
10/10 game
like
Polecam. Mam nadzieję że pojawi się nowy lokal oprócz fryzjera np Apteka
Beauty Store Simulator is a retail management and business simulation game developed by NovaraGames and published by PlayWay S.A. that invites players to build a successful beauty retail empire from the ground up. Centered around cosmetics, skincare products, jewelry, fashion accessories, and luxury goods, the game takes the familiar store-management formula and applies it to the glamorous world of beauty retail. While the concept may initially appear straightforward, the game offers a surprisingly engaging blend of inventory management, customer service, employee supervision, store design, and business expansion that creates a rewarding entrepreneurial experience. The journey begins with a small store and limited resources, placing players in the role of an ambitious business owner seeking to establish a reputation within the beauty industry. Like many successful management simulations, the game embraces a gradual progression system that rewards patience and strategic decision-making. Every shelf stocked, every customer served, and every product sold contributes to the long-term growth of the business. The sense of starting from humble beginnings and steadily building a thriving commercial operation is one of the game's most satisfying qualities. One of the strongest elements of Beauty Store Simulator is its extensive product catalog. Players gain access to a wide selection of merchandise that includes cosmetics, perfumes, skincare products, handbags, jewelry, shoes, and other beauty-related items. As the store expands, additional product categories become available, allowing the business to attract a broader customer base. This steady introduction of new inventory helps maintain a strong sense of progression while encouraging players to rethink store layouts and merchandising strategies. Inventory management serves as the core gameplay loop. Players must order products, receive shipments, organize stockrooms, and ensure shelves remain filled with popular items. Running a successful store requires constant attention to product availability, customer demand, and storage capacity. The process is simple enough to remain accessible but detailed enough to provide meaningful engagement. Balancing inventory levels becomes increasingly important as the store grows and customer expectations rise. Store design and customization add another layer of depth to the experience. Rather than being restricted to a fixed layout, players are given considerable freedom when arranging displays, shelves, checkout counters, and decorative elements. Creating an attractive shopping environment becomes an important part of the management process because presentation plays a significant role in customer satisfaction. The ability to gradually transform a modest retail space into a luxurious beauty destination provides a strong sense of ownership and accomplishment. Customer service is another major component of daily operations. Shoppers visit the store seeking specific products and expect a pleasant shopping experience. Players must maintain organized displays, minimize waiting times, and ensure inventory remains available to satisfy demand. Because the game is presented from a first-person perspective, these responsibilities feel direct and immersive. Instead of managing abstract numbers, players actively participate in the day-to-day activities that keep the business running. The employee management system becomes increasingly important as the store expands. Initially, handling every task alone is manageable, but larger operations require additional support. Players can hire workers to assist with restocking shelves, cleaning the premises, monitoring security, and operating checkout stations. Assigning responsibilities effectively helps improve efficiency and allows the business to continue growing without becoming overwhelming. This system adds meaningful strategic depth while reducing repetitive workload during later stages of progression. A particularly interesting feature is the inclusion of security mechanics. Theft becomes a potential problem as customer traffic increases, forcing players to invest in preventative measures. Security guards and monitoring systems help protect valuable merchandise and reduce losses. While not the central focus of the game, these mechanics add realism and create additional management considerations that contribute to the overall business simulation. Marketing also plays an important role in expansion. Various promotional options become available, allowing players to attract more customers and increase store visibility. Advertising campaigns provide opportunities to boost sales and accelerate growth, creating additional strategic decisions regarding resource allocation. Deciding when and how to invest in promotion becomes an important part of building a successful beauty brand. One of the game's more ambitious features is the ability to expand beyond retail. As the business develops, players can introduce additional services related to beauty and personal care. These new departments diversify revenue streams and create fresh management challenges. Expanding into multiple areas of the beauty industry helps the game maintain long-term engagement while reinforcing the fantasy of operating a complete beauty empire rather than a simple retail store. Visually, Beauty Store Simulator embraces a clean and colorful presentation that suits its theme. Product displays are attractive, interiors feel modern, and customization options provide enough variety to make store development visually rewarding. The graphics prioritize functionality and clarity, ensuring that inventory management and store organization remain easy to navigate even as operations become more complex. The pacing is another area where the game performs well. New mechanics, products, and expansion opportunities are introduced gradually, allowing players to learn systems comfortably before moving on to more advanced responsibilities. This approach keeps the experience accessible to newcomers while still providing enough depth for fans of management simulations. What makes Beauty Store Simulator particularly enjoyable is its focus on continuous improvement. Every decision contributes to a visible transformation of the store. Shelves become fuller, product selections become broader, customer traffic increases, and new departments emerge. This constant sense of growth creates a rewarding gameplay loop that encourages long-term investment. Although some players may recognize similarities to other retail management simulators, the beauty-industry setting helps establish its own identity. The focus on cosmetics, luxury products, fashion accessories, and personal care services creates a distinct atmosphere that feels different from traditional supermarket or convenience-store simulations. The specialized theme adds personality and helps the game appeal to players interested in the beauty and fashion industries. Beauty Store Simulator ultimately succeeds as an enjoyable business management game that combines retail operations, store customization, employee management, and commercial expansion into a cohesive package. Its progression systems provide a satisfying sense of growth, while its beauty-focused theme offers a refreshing variation on the established store-simulator formula. For players who enjoy management games centered on organization, creativity, and entrepreneurship, it delivers a rewarding journey from small retailer to successful beauty mogul. Rating: 8/10
Very enjoyable, i like the variety of beauty items to unlock and i love the extra store across the street. Very fun once u get help.
Really captured the feel of a beauty store and I loved the influencer bit!! However I found it got expensive and the prices were too high, maybe some random events would help? It got my attention however and I keep going back for more.
so bad lah masa pc aku yang dah masuk minimal/recommend malah berat juga. plis ini gamenya dioptimalisasi lagi biar pemainnya bisa nyaman ehekkkk
good
nice simulator. the black furniture is a bit off too see, but could be my eyes. LUL. Current grade is here and now 7/10
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Trends
Concurrent players on Steam, sampled daily since tracking started.
Audience
Estimated from the language of this game's reviews — a proxy for where players are, not official Steam demographics.
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