Steam tag
Estimated revenue, market economics, and the top games tagged Casual on Steam.
Share of Casual games by estimated lifetime revenue. Averages hide this — a few hits pull the mean far above what a typical game in the genre makes.
For developers
Total estimated revenue of Casual games, grouped by the year they launched — a release-cohort trend, not a live time-series. Recent years are still accumulating revenue after launch.
Leaderboard
| # | Game | Est. revenue | Reviews | Score | Price |
|---|---|---|---|---|---|
| 1 | Candy Crush SagaPlay | approximately $2.3B | 38.9M | 93% | Free |
| 2 | My Talking TomPlay |
Modeled estimate, not reported sales
| Year | Releases | Median rev | $100k+ | $1M+ | Total genre revenue |
|---|---|---|---|---|---|
| 2026 | 10.2K | approximately $285 | approximately 4% | approximately 1% | approximately $565.3M |
| 2025 | 9.5K | approximately $408 | approximately 5% | approximately 1% | approximately $717.3M |
| 2024 | 8K | approximately $311 | approximately 4% | approximately 1% | approximately $459.5M |
| 2023 | 5.7K | approximately $418 | approximately 6% | approximately 1% | approximately $677.5M |
| 2022 | 4.9K | approximately $528 | approximately 6% | approximately 2% | approximately $563.8M |
| 2021 | 4.7K | approximately $520 | approximately 5% | approximately 1% | approximately $412.3M |
| 2020 | 3.9K | approximately $503 | approximately 6% | approximately 2% | approximately $520M |
| 2019 | 3K | approximately $642 | approximately 6% | approximately 2% | approximately $534.1M |
| 2018 | 3.4K | approximately $902 | approximately 5% | approximately 1% | approximately $431.3M |
| 2017 | 2.5K | approximately $1.9K | approximately 6% | approximately 2% | approximately $370.8M |
| 2016 | 1.7K | approximately $4.7K | approximately 11% | approximately 3% | approximately $749M |
| 2015 | 912 | approximately $8.4K | approximately 14% | approximately 3% | approximately $491.8M |
Median beats average here: genre revenue is hit-driven, so the median shows what the typical Casual launch actually earned. Recent years accumulate revenue for a while after launch.
| 17.3M |
| 86% |
| Free |
| 3 | approximately $1.1B | 6.7M | 86% | Free |
| 4 | PouPlay | approximately $1.1B | 11.3M | 85% | Free |
| 5 | approximately $1.1B | 13.9M | 83% | Free |
| 6 | approximately $837.6M | 4.1M | 86% | Free |
| 7 | Talking Tom CatPlay | approximately $648M | 2.9M | 81% | Free |
| 8 | approximately $625M | 8.9M | 92% | Free |
| 9 | GardenscapesPlay | approximately $605.4M | 13.3M | 95% | Free |
| 10 | approximately $579M | 10.4M | 89% | Free |
| 11 | Bridge RacePlay | approximately $546.4M | 2.1M | 83% | Free |
| 12 | approximately $528.2M | 3.7M | 89% | Free |
| 13 | HomescapesPlay | approximately $521.5M | 13.4M | 95% | Free |
| 14 | TownshipPlay | approximately $520.9M | 12.9M | 94% | Free |
| 15 | Going BallsPlay | approximately $446.4M | 981.2K | 84% | Free |
| 16 | Farm Heroes SagaPlay | approximately $433.2M | 9.8M | 93% | Free |
| 17 | approximately $427M | 944.1K | 97% | $19.99 |
| 18 | Hole.ioPlay | approximately $422.8M | 1.3M | 64% | Free |
| 19 | Hay DayPlay | approximately $371.7M | 13.1M | 88% | Free |
| 20 | Angry Birds 2Play | approximately $349.1M | 6.3M | 82% | Free |
| 21 | Coin MasterPlay | approximately $348.2M | 10.4M | 95% | Free |
| 22 | approximately $306.4M | 1.5M | 84% | Free |
| 23 | approximately $267.1M | 735.6K | 89% | Free |
| 24 | approximately $255.8M | 431.5K | 84% | Free |
| 25 | Stardew ValleySteam | approximately $246.9M | 1M | 98% | $14.99 |
| 26 | approximately $237.2M | 345.7K | 90% | Free |
| 27 | approximately $231.5M | 1.9M | 93% | Free |
| 28 | Garry's ModSteam | approximately $231.5M | 1.3M | 97% | $9.99 |
| 29 | Pet Rescue SagaPlay | approximately $218.7M | 3.4M | 83% | Free |
| 30 | Project MakeoverPlay | approximately $218.1M | 1.2M | 90% | Free |
| 31 | Cities: SkylinesSteam | approximately $206.5M | 299.3K | 90% | $29.99 |
| 32 | approximately $206.1M | 494.8K | 92% | Free |
| 33 | FactorioSteam | approximately $205.8M | 235K | 98% | $35.00 |
| 34 | Bubble ShooterPlay | approximately $198.8M | 1.1M | 90% | Free |
| 35 | approximately $198.7M | 259.7K | 82% | Free |
| 36 | Mini Block CraftPlay | approximately $192.1M | 849.1K | 83% | Free |
| 37 | approximately $179.3M | 676.2K | 93% | Free |
| 38 | approximately $159.8M | 122.4K | 90% | Free |
| 39 | Gacha LifePlay | approximately $153M | 3.9M | 89% | Free |
| 40 | approximately $151.2M | 703.5K | 95% | Free |
| 41 | approximately $146.2M | 224.1K | 91% | Free |
| 42 | approximately $140.9M | 513.3K | 94% | Free |
| 43 | approximately $139.1M | 144K | 96% | $59.99 |
| 44 | Supermarket GamePlay | approximately $138.4M | 271.6K | 79% | Free |
| 45 | approximately $134.2M | 106.4K | 86% | Free |
| 46 | Bubble ShooterPlay | approximately $134.1M | 530.9K | 90% | Free |
| 47 | approximately $131.5M | 2.9M | 92% | Free |
| 48 | approximately $130.1M | 2.2M | 90% | Free |
| 49 | Airport SecurityPlay | approximately $129.9M | 745.4K | 88% | Free |
| 50 | approximately $128.7M | 72.4K | 80% | Free |