
Manage your very own Witchcraft Shop! Witchy Business is a job simulator game where you brew potions for your customers, collect oddities, grow flowers in your garden, upgrade your alchemy station, and thrive. Make sure you are quick to take care of customers and hex thieves!
Modeled estimate, not a reported figure. How we estimate →
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 0.86/day in the week to Sep 8 → 1.71/day in the week after.
Reviews, worldwide (the counter carries no country): 1.43/day in the week to Jul 26 → 2.29/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 25 chart moves that followed a price cut of more than 20% went a median of 10 places towards #1, and the 2,413 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
About

Potion-brewing meets small business chaos in this cozy, hand-drawn witch shop simulator! As the owner of a Witchy Business, you’ll discover unique recipes, craft them, and sell them to make your business prosper.
Move between unique locations, from your bustling Shop to your peaceful Sanctuary, balancing action with comfort.
Chill out after a long day in your garden Sanctuary. Here, you can:
• Harvest flowers and herbs to use in your Potions
• Explore the surrounding nature for Oddities and Minerals
• Meditate at the shrine to earn bonuses
• Unlock power through mystical Rituals...
This is where your witchy knowledge shines. Follow recipes or experiment freely to create unique Potions:
• Combine Plants, Minerals, and Oddities in the correct order
• Play various mini-games to brew the perfect batch (or a Dangerous Experiment!)
• Craft powerful Wands and artifacts that you can later sell
• Unlock new recipes by fulfilling strange requests
This is where the magic meets mayhem. Customers pour in with specific Potion requests, Fortune-telling inquiries, or shady intentions. You’ll need to:
• Pick up orders fast before patience wears thin
• Sell your handmade potions, wands, and anything magical
• Convert Thiefs into frogs using quick-click hexes
• Raise your Reputation with a happy Familiar and a clean counter
• Upgrade your Shop to your heart’s desire!
Shop for more ingredients in the Bazaar!
While the business is open, you must be attentive and quick so your customers won’t run out of patience and thieves won’t steal your hard-earned coins.
Witchy Business Features:
Glamorous & bewitching hand-drawn art
Many upgrades to customize your store
Tons of recipes to learn
Coven of Witches to meet
Eccentric craftables
No two weeks are the same. The world around you will change based on your Reputation. New potion recipes unlock based on what you discover. And the Bazaar’s rotating stock means you’re always hunting for that one rare ingredient.
Will you run an honest business, or hex your way to fame?
Play in the relaxed mode if you are a chill witch or play in the mayhem mode if you are a mean witch that’s looking to get some real coins!
With different characters and customization options, it’s up to you to be the witch that suits you the best.
All witches need cute little cats to guide them through this dark world, make sure to feed them as some have even lower patience than the customers! Looking at you, Lucipurr.
Engagement
Reviews
Themes across 136 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
very cute game!! i see quite a few reviews mentioning the game's repetitiveness, but i feel like that's what you sign up for when you buy a small time management/job sim game. it's nice to turn my brain off & play games like this. i love the witchy aesthetic & most of the characters seem unique & pretty to me.
Witchy Business sells a lovely cozy witch-shop fantasy, and on the art alone it delivers. The hand-drawn style is very charming: the shop, sanctuary and other locations look great, and if all you wanted was something pretty to look at, it definitely is. It's clear real care went into how this game looks. I especially love all the characters! Everything under the art is where it fell apart for me. The shop-running, potion-brewing and wand-making that's meant to be the heart of the game never felt good for me to actually do, and it's the thing you'll be repeating constantly. There's no story, and no real endgame to work toward, other than achievements and unlocks. I hit 100% in about seven hours, and "completing" it earned me another static image and another checkmark. No new mechanics, no closing story beyond a sentence, nothing that changed because I'd put the time in. The loop just kept looping, just faster and more efficiently. What frustrates me, honestly, is myself. I kept playing well past the point of enjoyment, and I can't even claim I was surprised by the empty payoff, I figured going in there probably wasn't anything waiting at the end, and for me at least, there wasn't. This is a game engineered to keep you hooked, and it's very good at pulling you along. In fairness, this is the first game of its kind I've played, so take my frustration with a grain of salt. It's very possible this whole genre just isn't for me, and someone who already loves cozy clickers might find plenty here that I couldn't. If that's you, and you specifically want a brain-off cozy experience, you probably will enjoy it a bunch.
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Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English*, French*, German*, Spanish - Spain*, Japanese*, Korean*, Polish*, Portuguese - Brazil*, Russian*, Simplified Chinese*, Spanish - Latin America*, Traditional Chinese* +1 more
Hours played at review time, across 137 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
Um joguinho aconchegante e relaxante onde você vive como uma bruxa, coleta ingredientes e cria poções. A atmosfera é linda, a trilha sonora é calma e o gameplay é perfeito para quem quer descansar e aproveitar uma experiência mágica sem pressa.
It's a very cute and charming game, with great visuals, characters, sounds and music. Some might think it's a bit too repetitive but I don't mind that kind of gameplay personally. It's a nice game to play when you're stressed or just want to get away from the harsh reality we live in.
I did not enjoy this game. It was not "turn your brain off" for me because there was a lot of tedious clicking around + time to beat? You have to be quick and remember things, click things the right way and FAST. It was honestly way too stressful and simplistic at the same time. Also, I really liked the graphics looking at it, but in game it seems like not much was done with it. Overall, I refunded this game. If you see my hours on other games, when I enjoy a game I play it A LOT. Not the case with this one unfortunately.
игра была пройдёна на 100% за один присест. очень понравилось, хотелось бы в будущем обновлений так как места для фантазии в игре ещё очень много
I really wanted to like this game. I saw the complaints about it being too simple and thought I would move past it and figured it was the "turn your brain off" simple. And it was! But..it crossed the line for me. I personally hate how the majority of the mechanics were luck based. The only thing I could control was which plants to grow and what potions to try risk making. Even then, I had to GUESS what plants to grow based on my supplies and what I THINK guests would ask for unless I was late on potions. And I could only give a potion to the guy that approves me selling them ONCE a day. Because of this loop most of my money went to multiple soil patches until I realized minerals and special materials were ONLY LUCK BASED. Either getting lucky at the merchant or the once a day gatherings. I only played an hour and felt I couldn't keep up. I COULDN'T turn my brain off. I felt silly getting mad at these mechanics until I remembered the price. I lucked out and got it on sale BUT THE FULL PRICE IS DOUBLE. It made me so unreasonably mad I quit after an hour after discovering the achievement board. To me it feels like a slightly higher quality mobile game that latches onto luck for 80% of the gameplay. I understand some things like the merchant, random clients and their orders, and the random witches that can show up. BUT MAKING 2/3RDS OF YOUR POTION MATERIALS LUCK BASED FEELS RIDICULOUS. Maybe it's me having bad luck or maybe there's an upgrade I either missed or didn't unlock, but for how expensive the upgrades can be I felt like I couldn't even pause to look. Maybe that's my fault but it stills feels like the price of the game isn't worth it. ESPECIALLY the full price. If there's more to the game then that's on me, but I'm so off put by the start I can't recommend. I hope more can be put into it like more interesting dialogue, a more hooking plot (if there is one then make it show up or even just hinted at sooner in an eye catching way), or even just better mechanics that don't make me question if I just bought an expensive mobile game. I feel bad leaving this review but I just had to be honest and let others know if you don't like luck, random chance, or guesswork mechanics embedded in basic necessary gameplay, then this isn't the game for you. Personal note: Am I the only one who thought the thief's animation and sequence of defense against her look straight out of a mobile ad? This isn't a complaint or to talk bad about the game, it just especially bothered me and was one of the many things that took me out the game because it reminded me of a mobile ad.
I played for 6 hours and opened the game today to find it didn't save anything. Im never playing this game again, all that progress is gone.
**CUTE AND SIMPLE FOR WHAT IT IS** After finally completing the game and getting all the achievements, I would say the game is alright. It is extremely repetitive and some of its features could use more polish, but for what it is trying to be, I think it mostly works. I played on the highest difficulty and it still wasn’t much of a challenge, but honestly that seems acceptable for its target audience. Speaking of that, I think this game actually understands its audience pretty well. It is a fast and simple game that kids can complete within a few hours. Their attention might start dropping during the repetitive parts, but by then they will have already experienced enough of the game to decide whether they want to continue or call it done. The artwork is probably one of its strongest qualities because it fits the fantasy style perfectly, and I didn’t encounter any bugs during my entire playthrough, so good job devs. The potion making itself has some good ideas, although a few of the minigames annoyed me. Mixing ingredients in the cauldron with the spoon can be frustrating because some rotations don’t seem to register properly, which can ruin an otherwise perfect potion. This is probably one of those games that feels better on a controller because several actions depend on doing things quickly. The minigame where you draw from point A to point B is easy when you move slowly but punishes you for going fast, and I didn’t really like that. On the other hand, I really liked how creating a new potion forces you to memorize its shape from the book first. Once you start making it, you cannot simply leave the book open and copy the answer. You have to rely on your memory and pattern recognition to find the ingredients and place them in the correct order. I actually applaud that because it makes younger players use some logical thinking instead of having everything handed to them. I just wish there were more varieties of minigames and more customization around the potion making area. It wouldn’t even need to affect gameplay, simple decorations would already make the place feel more personal. The familiar is another feature that feels underdeveloped. I never really understood the point of the cat because the bonus it gives you is so minimal, and you cannot do much to customize its appearance or living space. The witch’s home could have helped with this too. I like that she lives in a little tower, but the layout doesn’t make much sense when the first floor is the store and the second is immediately the alchemy station. It would have been cool to have another floor in between that acted as the witch’s actual home, where you could decorate the interior and create a little living area for her familiar. I also wish we could actually see the protagonist. The witch appears in the game’s advertisements, yet somehow you never really see her in the actual game. The Sanctuary is alright, but it is another area where many small improvements could have made it much smoother. You cannot remove plants once they are planted, there is no visual of the plant sticking out of the ground to easily tell what is growing there, and planting would have felt much better if you could simply drag a plant onto the ground and mark its placement instead of clicking every individual spot and selecting it manually. There is also no collect all option for everything on screen and no quick way to replant the garden, while some tooltips randomly disappear when hovering over things. The ingredient book also needed a little more attention. I wish it actually had a name, and whenever you close and reopen it, it should return to the section you were previously reading instead of making you find your place again. The three cups containing the main ingredients also feel unnecessarily clunky when you are trying to work quickly. If you have one cup’s window open and you click another cup, the first click only closes the current window, forcing you to click again to open the next one. It would feel much smoother if clicking another cup simply switched the contents of the window automatically. Ingredient names would also be more useful if they appeared alongside their icons instead of only showing when you hover over them. At least give players the option between a simple interface and one that permanently displays the names. The cauldron is also strangely missing the hover animation that the other interactable objects have. I also think potion creation could have been more natural if dragging ingredients directly into the cauldron started the process instead of requiring another click first. One limitation I really dislike is that you cannot freely craft potions you already know. What if I want to prepare some before opening the store? What if I want to keep popular potions ready before customers arrive? The game doesn’t really let you prepare ahead in that way. Even something as small as the Marble Mortar would have been better on the right side of the table because its menu window partially blocks it where it currently sits. The Coven also has some missed opportunities. Hovering over a character should show their name and friendship meter instead of forcing you to open the book just to check their friendship level. That friendship book itself feels lifeless too. Instead of simply showing a character portrait with a progression meter beside it, it could have felt like an actual album of the friends you have made, with pictures of them that aren’t just portraits, their names clearly visible without hovering, and backgrounds that show more of their personality. The Bazaar has a small annoyance where if you don’t buy anything, you still cannot immediately return to the map because you have to wait for the character’s animation to finish first. Then there is the store, which is where I think many quality of life improvements could have made the gameplay much smoother. I wish customers had visible names so I could actually refer to them instead of treating everyone like another faceless order. Anything left on the store table at the end of a shift should also be collected automatically instead of disappearing when you leave for the map. The placement of some tools could have been thought out better too. The Conch would make more sense closer to the customers because it is something you repeatedly use, unlike the one time Catnip. The Golden Bell would also fit better beside the Insta Hexenerator because they are both tools based around repeated cooldowns. A day to night timelapse would have been a really cute addition as well, especially if the store’s color palette gradually changed depending on the hour. I also don’t like that starting the store immediately throws you into serving customers. It would have been much nicer to begin in the build/upgrade mode where you could relax, look around, change things, and then press a Ready button whenever you actually wanted to open the store. Keyboard shortcuts for the different store tools would also make things much faster instead of constantly swapping everything with the cursor, especially for tools like the enchanted orb or wand. There are also still some missing hover tooltips throughout the interface that should have been cleaned up. Overall, the game is cute, visually charming, and I think it understands its younger audience better than a lot of similar games. It just has a lot of little features that feel one or two improvements away from being much smoother. Is it worth its current price? No. I have seen games with far more content and complexity selling for $14.99, so if you are watching your budget, you are better off waiting for a sale. That being said, this is an indie studio, and smaller developers obviously need to charge enough to cover development costs and actually make a profit, so I can at least understand where the price might be coming from.
This plays very much like an unfinished demo than a full game. There is no momentum and the game cycles through the same few tracks, which are generic and not fun to listen to after 15 minutes of playing. A lot of the requests are stale, using a mouse for the enchanting puzzle signs is guaranteed to mess up somewhere, and there's no character development. The art is cute but feels hollow and unmemorable at the same time. This game does not feel rewarding to play and maybe the gameplay was diluted so it can be a "cozy" game, but it ends up being an extremely boring and stale game.
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