
Manage your very own video store in the early 90s! Rent, sell, decorate and expand your business from the ground up and relive the golden ages of video rentals!
Modeled estimate, not a reported figure. How we estimate →
Prices
Each in the currency that store quoted — not converted: the gap between two rows is the publisher's pricing, not an exchange rate.
Every market we collect.
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 18.71/day in the week to Aug 7 → 26.43/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 23 chart moves that followed a price cut of more than 20% went a median of 14 places towards #1, and the 2,515 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
About

Relive the golden ages of video rentals by opening your very own video store. Rent, sell, organize and build your business from the ground up. Hire staff, manage your team and become the best rental destination in town!

From taking reservations and charging late fees to recommending movies and preparing delicious snacks, there’s never a dull moment when running your store!

Customize your walls and floors, decorate with posters and memorabilia and expand your layout to build the video store of your dreams.

Fill your shelves with thousands of unique VHS tapes, each with their own title, genre and hand-drawn cover art! Order movies on your old PC or buy exclusive bootleg films from the shady Tape Dealer. Each week will have new releases inspired by real iconic movies of the 80s and early 90s.
Additional Game Features:
Build Your Dream Team: Hire staff to give you a hand on daily tasks to run your store.
Manage Your Returns: Add returned movies in the system, rewind tapes and set aside reserved movies for your customers.
Charge Late & Broken Fees: Track late and damaged returns and deal with different customer reactions and complaints.
Evolving Customer Interactions: Seasons, weather and holidays affect gameplay and what your customers rent! Be ready, rainy Friday nights are crazy busy in the store!
Seasons & Festivals: Play through all four seasons as the environment transforms around you. Each season features special holidays and festivals, all brought to life with unique artwork!
Share Movies With Your Friends: Every movie can be ordered on your PC with a unique code that you can share with your friends!
Add-ons
Each DLC is estimated with the same model as a game, then summed — a modeled figure, not reported DLC sales.
Updates
Build ids and update times come straight from Steam's PICS — the same source SteamDB reads. Patch history grows as we record new builds.
Engagement
Reviews
Themes across 1401 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
As someone who loves shop‑keeper and simulation games, this is a very calm and genuinely enjoyable experience. It’s a really cool and fun game to play overall, and I only wish there were more ranks to achieve and a bit more gameplay depth, because it doesn’t take long to reach the end. The infinite money cheat at the end is a fun touch, though, and adds some extra freedom once you’ve finished the main progression. I really enjoy the employee system — the fact that staff can request to go home when they’re unwell adds a nice layer of realism and makes the store feel more alive. I do wish employees could also help with customer movie recommendation requests, as that would make the workflow feel even smoother. The decorations are another highlight. They’re charming, nostalgic, and honestly take me back. Overall, it’s a calm, cozy, and memorable simulation game with great potential. With a few more ranks and expanded gameplay features, it could become something truly special.
Media

Related
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Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
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Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English, French, German, Spanish - Spain, Italian, Portuguese - Brazil, Russian, Traditional Chinese
Hours played at review time, across 1.4K reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
I love this game. But it's a game that you can mess around in, and over time work your way up through the progression. Problem is, it's a lot of rinse and repeat. It takes to long to reach lvl. 20 to gain one additional npc to help run your store. I'm excited about the news of video games being added. Got excited that console rentals were added during a update. Found out they are just vcr rentals. lvl 18 with 24 hours played.
Игра в целом хорошая. Приятный внешний вид и взаимодействие с игрой. Из минусов очень долгий (искусственно затянутый прогресс) и игра слишком быстро становится однообразной. Не хватает сложности в действиях, возможно добавление краж из магазина, каких то аукционов на редкие кассеты или чего то похожего.
Got jumpscared by one of the Friday the 13 cosplayers 10/10
Absolutly retro blockbuster feeling....recommended! 10/8
I spent a lot of time on this game just because I like movies and thought the funny little titles were fun, plus there's a great grind loop that keeps you interested. Overall I'm liking the additions to this game, sometimes it can be a slog day to day, but once you hit the next level up it comes right back. I can't wait to see what more they add to this game.
This ended up being one of my favourites, if not my favourite shop simulator! Your shop grows fairly slowly, but maintains a satisfying speed that keeps a cozy, small business sort of feeling even at the end of the game. As many other reviews have said, it creates a great sense of realism. I kept playing for a little while even after 100% completion, though I don't anticipate replaying it. (I'll probably be back for updates.) The strangely-stylised character models are very endearing, as is the world you occupy with odd holiday events (my favourite is the recurring Friday the 13th events with a comically increasing number of Jasons appearing around the map each month), recurring customers who you never get to know but grow to recognise as regulars, and the "Tape Dealer" who lives in your back alley. CONS: I wish you could make your shop just a little bigger, or that there were benefits to keeping employees long-term. Right now it's only detrimental, because they'll repeatedly ask for raises while never working any faster, encouraging you to be a worse boss or simply repeatedly fire & hire. This probably won't bother you unless you care about being a "good boss" to fake employees. Also, there's NO TOGGLE SPRINT option, but a word of advice to others with hand pain: if you press Escape or enter a menu while holding Shift, then release Shift before exiting the menu, the game will continue to act as if you're holding it down until you either press it again. Please don't patch this out. It's a life saver.
Def recommend. This simulator game is ofc like all the other but where this game excels is the pacing. Once things get a little stale you unlock a new genre or a new upgrade. Early to mid game was the best. Late game once you have both employees with the best perks the game just turns into an afk sim with you just constantly buying movies and putting them on the shelves and occasionally helping on returns. Only took me 13 hours to get 100% and I didn't even get to the toy stand. Was def worth the 5 or so dollars I spent when it was on sale!
ES ACHT SEHR VIEL SPA? UND IST EIN TOLLES SPIEL GEGEN LANGEWEILE
I've played quite a few games in this genre, and after comparing them, I can honestly say yours is my favorite. Everything about it feels so comfortable and intuitive. The art style is beautiful, the colors are vibrant, the controls feel incredibly natural, and I absolutely love the whole concept. The customization options and all the different events make the game so much fun. I'm genuinely in love with this game and can't wait for future updates. Thank you so much for adding levels! I had already completed everything there was to do, but I still wanted to keep playing, so that update made me really happy. If I could make a couple of suggestions, I'd love to see more achievements added. It feels like there are still so many fun ones that could be created. I'd also really appreciate an expansion of the shop because I'm constantly running out of space. Another thing I'd love is more furniture paint colors. Right now I've had to make some of my cassette sections the same color simply because I ran out of options, and I'd love a little more variety. And one last idea: it would be amazing if the backyard, where we buy the illegal tapes from the dealer, had some kind of mini quest. Maybe one of those locked doors could eventually be opened (other than the dealer's office), or maybe it could become a storage room where we "keep" customers who never pay for their overdue tapes. Anyway, thank you so much for making this game, and an even bigger thank you for continuing to work on it. I absolutely adore it!
Active players
Estimated daily and monthly active players (DAU/MAU) modeled from peak concurrency.
Players by region
Where this game's players are, estimated from review languages.
Players also reviewed
The games this title's players most often review too — audience affinity.
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