What in HELL is Bad?
What in Hell is Bad? is a sinful otome strategy game where seductive devils fight in real-time tower defense battles. Touch, tease, and tempt your way through Hell while commanding the infernal armies—led by seven dangerously handsome devil lords and the 72 devils of Solomon.
Estimated lifetime revenue
Free-to-play
Revenue comes from in-game items and microtransactions, which our price-based model doesn't estimate. Copies below reflect the player base, not paid sales.
Est. copies sold
8.9K
mid estimate
Reviews
222
Review score
63%
6.3/10
Playing now
26
live
Media
Screenshots & trailer
About
About the game
Descend into a devilishly romantic war between Heaven and Hell in What in Hell is Bad?, an immersive otome strategy game where love burns hotter than fire and danger lurks behind every kiss.
Play as the last descendant of Solomon, bound by fate to seven alluring demon lords and the legendary 72 demons of Hell. Trapped in a world where angels wage war, devils scheme in shadows, and your heart becomes the ultimate battlefield, you must form pacts, awaken power, and navigate a web of forbidden desire.
Command powerful units in real-time tower defense battles. Unlock intimate full-voice scenes. Touch, tease, and grow closer to your demon companions with every interaction — even as Heaven plots your downfall.
This is more than a game of love. It’s a fight for the soul of Hell itself.
KEY FEATURES
🔥 Sinful Romance Meets Strategic Combat – Experience an intense blend of real-time tower defense and otome storytelling. Every battle and every choice draws you deeper into a twisted love story.
😈 Seven Devilishly Handsome Demon Lords – From the prideful Lucifer to the lazy but seductive Belphegor, fall for a cast of unforgettable lords each representing one of the seven deadly sins.
🔮 Summon the 72 Demons of Solomon – Build your army from legendary infernal beings and lead them into stylish, fast-paced battles against angels and rivals alike.
💋 Touch, Tease, and Tempt – Get closer to your chosen demon through interactive touch mechanics and unlock scenes that are fully voiced and filled with temptation.
🌌 A Dark Fantasy Like No Other – Unfold a story of forbidden pacts, tragic secrets, and unexpected tenderness in a war-torn realm where even Hell can be beautiful.