
What in Hell is Bad? is a sinful otome strategy game where seductive devils fight in real-time tower defense battles. Touch, tease, and tempt your way through Hell while commanding the infernal armies—led by seven dangerously handsome devil lords and the 72 devils of Solomon.
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About
Descend into a devilishly romantic war between Heaven and Hell in What in Hell is Bad?, an immersive otome strategy game where love burns hotter than fire and danger lurks behind every kiss.
Play as the last descendant of Solomon, bound by fate to seven alluring demon lords and the legendary 72 demons of Hell. Trapped in a world where angels wage war, devils scheme in shadows, and your heart becomes the ultimate battlefield, you must form pacts, awaken power, and navigate a web of forbidden desire.
Command powerful units in real-time tower defense battles. Unlock intimate full-voice scenes. Touch, tease, and grow closer to your demon companions with every interaction — even as Heaven plots your downfall.
This is more than a game of love. It’s a fight for the soul of Hell itself.
🔥 Sinful Romance Meets Strategic Combat – Experience an intense blend of real-time tower defense and otome storytelling. Every battle and every choice draws you deeper into a twisted love story.
😈 Seven Devilishly Handsome Demon Lords – From the prideful Lucifer to the lazy but seductive Belphegor, fall for a cast of unforgettable lords each representing one of the seven deadly sins.
🔮 Summon the 72 Demons of Solomon – Build your army from legendary infernal beings and lead them into stylish, fast-paced battles against angels and rivals alike.
💋 Touch, Tease, and Tempt – Get closer to your chosen demon through interactive touch mechanics and unlock scenes that are fully voiced and filled with temptation.
🌌 A Dark Fantasy Like No Other – Unfold a story of forbidden pacts, tragic secrets, and unexpected tenderness in a war-torn realm where even Hell can be beautiful.
Genres
Stats
Languages: English, Spanish - Spain, Japanese*, Simplified Chinese, Traditional Chinese*languages with full audio support
Engagement
Reviews
Themes across 42 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
Insane use of generative AI, don't mind the hours I have on it, I accidentally feel asleep with it playing in the bg on mute while I was downloading it.
Heavily disappointed this game uses generative ai for their art after becoming super hyperfiaxted on it for the last few days. ♥♥♥♥ ai
Uses generative AI. ♥♥♥♥ AI.
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Trends
Concurrent players on Steam, sampled daily since tracking started.
Hours played at review time, across 42 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
I have been putting off playing this game for a while after a few friends told me it was basically AI slop, but the presentation looked so good that I finally gave it a shot. After playing for a bit, here is what I can say so far. Starting off, I actually liked how the game opens by matching you with a character based on your answers. It immediately gives off a dating sim vibe, which is what I originally assumed the game would be, but just with some NSFW elements mixed in. However, that initial impression didnt fully hold up. I was let down by how some of the characters clearly look AI generated, and not even in a polished way. Some of them are noticeably blurry or not up to par as some characters, and the same issue shows up in certain backgrounds too. After getting through the long introductory story/tutorial, you can expect to receive a lot of rewards from missions, daily pulls, and early progression which has helped me immensely. This gives you plenty of keys and resources for the gacha system, but it feels very demanding and heavily luck based (as most do). Most of the time youll end up pulling random characters you probably won’t use which is normal for most gacha games but its funny how the weakest characters are the ones that arent ai even if they are just a bunch of doodles. I also wanted to compare the Steam version to the Erolabs version, and the biggest difference I noticed right away was the contrast. The Steam version looks unusually dark, while the Erolabs version is brighter. Im not sure if this has always been this way since I havent seen anyone really mention it, but now that ive noticed it, its hard to ignore. Fixing that alone would be a huge improvement. As for the more 'adult' side of the game, most of the scenes come off as fairly static, very low effort images. While there are more interactive or 'animated' elements, those seem to be locked behind higher rarity characters and specific progression systems like the Secret Club, meaning you won’t even see most of that content unless you invest a lot of time into getting the right characters. Due to that the overall experience ends up feeling underwhelming than what the game initially suggests. On top of that, the game strongly pushes in game purchases, so if you’re a “free to play” player, youll definitely need to grind quite a bit to keep up. Despite these issues, I still think the game has potential. It’s fun, and even though my gacha luck has been pretty bad, finally pulling a S+ character and above makes it feel like all the effort paid off, which is something I really enjoy in games like this.
horrible, story was kinda mediocre but it had potential especially the voice acting. Art is a wasted potential. Cover art is amazing but in game is stupid. The have 8 different AI artstyles with a few that looks legit for each character and it's infuriating. The XXX scenes pmo. You don't get to see much, just pngs and most of it are ai. Not enjoyable at all. Slop game, I fear. The characters on this were done so wrong lol, depressing really.
not enough black or fat or hairy men.
Dyemn ini gim pelit banget buset (gwhj f2p).. masa nih ya, lu butuh more than 1000-an amount of gems buat 10 kali gacha BANNER STANDAR JIR (I'm not talkin' about the keys), meanwhile sekalinya dapet dari acheivement atau quest tuh cuma 1, 2, 5, mentok-mentok di 10 (itu udah generous banget), bayangin ngumpulinnya seberkeringat aoa???. DAN PITINYA 210 BAWAKDEHEWAK???!!!! psikopat mana anjir yang bikin gim pelit bgt buju buset. Mana tuh 10 kali gacha kalo udah ampas ya ampas banget astaga, biru ijo semua dyemnit. Belum lagi gacha banner limitnya, keknya kalo ga merogoh kotjek, lu cuma bisa gacha banner limit sebanyak 10-20 kali in a year (belum lagi aku malas berkebun resource). Aku ga masalah sih merogoh kotjek, TAPI GILA MAHAL BANGET FAAKKK, 500K BUAT 10 PULL? MENDING AKU MAKAN NASPAD PADANG >:( tapi overall, ehehe... kesabaran ini terbayarkan sedikit (sedikit banget) sama apa yang kulihat (PLOT STORY), yh, semoga dapat rejeki nomplok agar aku bisa melihat selain asmodeus sama leviathan soon^^
just found out after 13 hours of playtime they used generative ai. no longer playing, i wish i knew earlier or before having to wait hours just to download it.
Que rico juego, ojala sea eterno.
no furrys and no fishing
Audience
Estimated from the language of this game's reviews — a proxy for where players are, not official Steam demographics.